4 new social media features you need to know this week

TikTok, YouTube and Twitter announced new features last week that promise to improve photo and video editing, content tagging, and audio spaces. Full Story: PR Daily

Pinterest Provides New Insights for Marketers, Updated Conversions API

Pinterest has announced an update to its Pinterest Trends tool, which will help provide marketers with more insight into the latest shifts and opportunities. Full Story: Social Media Today

Five Creative Ways To Use Social Media And PR For Branding

When it comes to branding your business, utilizing a healthy mix of public relations and social media to boost your strategic marketing plan is key. Full Story: Forbes

Why Effective Content Marketing Will Transform Your Social Media

Does your brand make the most of its social media content? Full Story: Entrepreneur

Social media makes progress in brand, consumer safety

Per Mediabrands, concern continues to increase over the impact of misinformation on society. Full Story: Marketing Dive

How To Positively Handle Negative Social Media Comments

Negative comments on social media are nothing new. Full Story: Forbes

How to Optimize Facebook Ads for Quality Website Traffic

Wish you could target only your high-value website traffic? Want better ROI on your Facebook ads? Full Story: Social Media Examiner

A Look at the Most In-Demand Skills for Social Media Managers

What are the most in-demand skills for social media managers? · It’s a role that can combine various elements, from creativity to planning to… Full Story: Social Media Today

Pinterest takes up social media negatives like doomscrolling in campaign

Pinterest’s emotionally driven campaign comes at a time when social media is under fairly consistent scrutiny for its potentially negative impacts on mental health, often credited to its addictive nature. Full Story: Marketing Dive

6 Social Media Norms That Businesses Should Follow

Social media has become such a powerful platform that can be used for multiple purposes, including marketing. Full Story: Daijiworld

Social Media Analytics: A Guide To Get Started

Learn more about your social media marketing and advertising efforts with social media analytics. Full Story: Search Engine Journal

How to Choose the Best Colors for Your Social Media Graphics

Are you looking for ways to make your business stand out on social media? Want to learn the best colors to use to appeal to your target market? Full Story: Social Media Today

9 Social Media Giveaways and Other Contests to Increase Your Reach

Who doesn’t love winning? Even if the reward is something as seemingly simple as being recognized on a “Fan Wall,” it feels good to be a winner. Full Story: Influencer Marketing Hub

Nine Tips For Successful Social Media Marketing As A Solopreneur

When you’re a solopreneur, it can be difficult to find time to both run your business and market it on social media. Full Story: Forbes

3 Tips on How to Maximize Twitter Video for Marketing

Video is the most engaging content format, across all platforms, and while short-form clips are the focus of the moment. Full Story: Social Media Today

16 Ways To Support Social Media Managers’ Productivity And Performance

Being a social media manager for a major brand might sound like a dream job to some people, but those in the role know that the often-exhausting work doesn’t always align with the compensation. Full Story: Forbes

TikTok Marketing 101: How To Get Started

TikTok marketing can seem intimidating, especially if you’re not used to short-form video. To get started, run ads smoothly with this guide. Full Story: Search Engine Journal

How Every Leader No Matter The Industry Can Adopt Social Media

The world is quickly replacing paper with digital documents, cash with digital wallets, and social media is becoming the norm for connection worldwide. Full Story: Forbes

Which are Common Marketing Techniques of Social Media Marketing?

Social media marketing is a type of digital marketing that utilizes popular social media platforms for attaining branding and marketing goals. Full Story: The European Business

6 Ways to Research Your Target Audience on Instagram

Wondering if your business should be marketing on Instagram? Curious whether your marketing is attracting the right Instagram audience? Full Story: Social Media Examiner