Embrace These 5 Inclusive Marketing Principles To Win More Customers

Focus on teams. As more companies start working to engage underrepresented groups, consumers from these communities have started to grow more skeptical of… Full Story: Forbes

Five digital marketing trends to track in 2022

These are a few of the digital marketing technique with the biggest commercial impact for businesses. Full Story: Gulf Business

B2B E-Commerce Marketing Tips For 2022

As 2022 begins to build steam, marketers can learn from active e-commerce on a national and global scale. Full Story: Forbes

Chinese New Year: What Luxury Brands Must Understand For Marketing Campaigns

For the year of the Tiger, many luxury brands are deciding to court Chinese consumers on tiptoes. Full Story: Forbes

Marketing Enablement: The Difference Between Marketing Jobs and Marketing Careers

Modern B2B marketing organizations and teams are in a state of constant evolution. Full Story: MarketingProfs

Will 2022 be the Year of Hybrid Marketing?

It’s no secret that the past two years have necessitated many changes in how businesses interact with and market to their target audiences. Full Story: MarTech Series

5 Marketing Strategies for Nonprofits in 2022

Traditionally, the marketing strategies employed by nonprofits have been dictated by funding demands. It’s high time that changed. Full Story: ReadWrite

Place Your Marketing Bets in 2022

One of the concepts that Duke discusses in the book is the difference between bad decisions and bad results. Full Story: CMSWire

Top Marketing Talent Issues For 2022

To understand the top talent issues facing marketers, I sought insight from 9 C-level executives. Full Story: Forbes

How To Get The Most Out Of A Marketing Agency Partnership

When I broached my team about what they wish more people knew about successfully working with a marketing agency, a few themes came up time and again. Full Story: Forbes

How to Align Your Marketing Content With Sales Needs

Your marketing department may produce great content, but is the sales team actually using it to close deals? Full Story: Built In

What You Need to Know About Selling and Marketing During the Pandemic

Stop using the same sales strategies as before the Covid-19 pandemic. Here’s what you need to do to succeed and close more deals in 2022 and beyond. Full Story: Inc. Magazine

Major digital marketing trends to keep in mind in 2022

The internet’s influence and adoption have not gone unnoticed in the realm of marketing, where digital marketing has become the norm. Full Story: The Statesman

Your 2022 Checklist for Better Insights-Driven Marketing

In 2022, as the business world looks to recalibrate yet again to the new reality in which today’s organizations operate, the winners will set themselves apart based on their strategic use of data and consumer insights. Full Story: MarTech Series

What Does 2022 Hold for Influencer Marketing?

It’s hard to believe that we were first introduced to COVID two years ago. Full Story: MarTech Series

What’s the Most Effective Direct Marketing Tool? The Answer Might Surprise You

Marketing directly to consumers can be a great way of ensuring that you get the desired results, but the thing to note here is that the medium you use to contact your target market matters quite a bit. Full Story: Digital Information World

How to fix the broken sales-marketing lead funnel

Sales and marketing can come together by fixing the broken lead funnel. Full Story: MarTech

Marketing That Matters: Why Many Businesses Get It Wrong And How To Get It Right

Many companies spend massive amounts of treasure on marketing each and every year. Full Story: Forbes

When is it Right to Fire Your Marketing Agency?

Businesses typically hire a marketing agency when they need help. Their internal marketing efforts aren’t working, or they don’t have the resources or capacity to handle marketing by themselves. Full Story: Entrepreneur

Niche Vs. Multi-Topic Content: The Most Successful Marketing Model

You can transform your business into a content publishing powerhouse by answering one question: Full Story: Search Engine Journal

5 Ways To Augment And Improve Your Digital Marketing Strategy

Technology has made it easier for people to connect. Everybody is connected to the internet, so it makes sense for businesses to use digital marketing to reach their target market. Full Story: Hometown Station

4 Keys to Building Digital Marketing During Omicron Shutdowns

Restaurants must remain relevant, even amid temporary closings. Full Story: QSR magazine

Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

We all like to think big. It’s energizing to think about customer experience transformation and what that could possibly mean for a business. Full Story: Retail TouchPoints

Five digital marketing trends in 2022

The last two years have been a turbulent time for businesses around the world, and a time in which digital marketing has been leant on more than ever before, but what does this mean for digital marketing in 2022? We’re here to outline 5 of the digital marketing trends to watch out for across the new year.  Full Story: Elite Business

Putting The Customer Journey First When Designing Marketing Campaigns

For most marketing teams, the last quarter of the year is synonymous with planning the following year’s strategy and campaigns. Full Story: Forbes

A Content Marketing Framework To Cut Through The Noise

As marketers, we’ve all heard the phrase “content is king,” and there’s plenty of evidence to back it. Full Story: Forbes

B2B marketing success in 2022 relies on 4 elements

If there’s one thing we know about B2B marketing as we move into 2022, it’s that nothing is set in stone. There continue to be uncertainties we must live and work with. Full Story: Marketing Dive

Digital Marketing is Crowded, So How Can Your Agency Dominate?

With so much direct competition, how can your digital marketing agency stand out? Full Story: Entrepreneur

16 Top Content Marketing Trends To Stay On Top Of In 2022

If you’re a marketer, you know that content marketing is not a one-and-done, surefire way to generate immediate conversions. Full Story: Forbes

Multicultural Marketing Investments Expected To Grow In 2022

As we start a new year, there’s a sense of optimism regarding the expectations around multicultural marketing investments. Full Story: Forbes

Three things that will shape digital marketing in 2022

While there are uncertainties in the market, one thing is set in stone: data privacy is one of the top priorities for marketers this year. Full Story: Marketing Mag

4 Successful Influencer Marketing Campaigns

Our recent 8-part series on influencer marketing explained the concept and key tactics. In this post, I’ll cite examples of brands that have used influencer marketing to sell products and services. Full Story: Practical Ecommerce

How Newsletter Sponsorships Can Maximize Your Marketing

As more and more business growth is concentrated online, one must develop reliable “outside the box” marketing strategies to excel and promote their business. Full Story: Entrepreneur

How To Develop A Digital-Led Marketing Mix For Enterprise Brands

Modern enterprise companies, such as those in the Web3 and blockchain space, understand how to leverage the latest digital marketing tactics to engage with their target audiences. Full Story: Forbes

4 Marketing Strategies That Will Turn Your Customers Into Billboards for Your Business

Learn how to create lifelong relationships with your customers today so they become passionate champions for your business tomorrow. Full Story: Entrepreneur

How Big Brands Can Leverage The Authenticity Of Influencer Marketing

Big-name, popular brands have been partnering with celebrities, sports stars and other notable people to sell their products since the dawn of advertising. Full Story: Forbes

7 Tips for Balancing Your Creative Writing Skills with Your Marketing Writing Goals

Digital marketing is a peculiar realm. Full Story: AllBusiness.com

12 ‘Unrelated’ Ways To Complement Marketing Efforts

With so many new businesses and ideas flooding the internet, it can be difficult to create a marketing campaign that stands out from the noise. Full Story: Forbes

Time is now to examine these 8 online business marketing trends for 2022

It may not feel like it, but 2022 is here — and with this new year, there are new trends that digital marketers need to stay on top of. Full Story: North Bay Business Journal

The Role Of Emotions In B2B Technology Marketing

Flowers and jewelry are purely emotional products. They have no functional purpose, and the companies that sell them play on our feelings in order to get us to make a purchase. Full Story: Forbes