13 Successful Personalized Marketing Strategies (And Why They Worked)

These days, consumers are accustomed to a certain level of personalization in many aspects of their lives. Full Story: Full Story: Forbes

Here’s how to measure your B2B marketing efforts

There is a lot of data flying around and it is vital to have a data strategy in place while drawing a marketing plan. Full Story: Moneycontrol

Cost-Per-Action Marketing Helps Maximize Growth, Minimize Risk

Conventional wisdom says that to grow a business, you need to put your money where your mouth is. Full Story: Forbes

More than half of all marketing teams restructured in 2021

Exclusive data reveals team restructures accelerated last year, as companies of all sizes grappled with how to make their marketing team fit for the post-Covid reality. Full Story: Marketing Week

What Can You Do With A Master In Marketing?

It’s one of the most popular business programs around, but what jobs can you get after a Master in Marketing? Full Story: BusinessBecause

Marketing lessons from 2021 for a better 2022

Experienced marketers are no stranger to hyperbole such as “game-changing” or “disruptive”. However, in 2021, methods of engaging customers evolved a lot. Full Story: Marketing Interactive

6 Marketing Tools you Must Have to Grow Your Online Business

Growing your online business can be difficult, especially if you’re doing it alone.  You need the right marketing tool if you want your online marketing plan to succeed. Full Story: Influencive

9 Ways The Pandemic Has Changed Marketing And Marketers

To better understand how the pandemic has changed marketing and marketers, I sought insight from 9 C-level executives. Full Story: Forbes

9 Call to Action Best Practices to Improve Your Marketing Strategy

Are you looking for ways to convince more people to do business with you? Full Story: Social Media Today

Leverage Data Or Fail: Why Your Marketing Will Need A Reset In 2022

In the wake of Covid-19, businesses have had to adapt quickly to stay not only ahead of the competition but also afloat in an ever-volatile market. Full Story: Forbes

Why Link Building Is Still An Important Marketing Strategy In 2022

Digital marketing is a continuously changing and perplexing jumble of approaches. Through it, social media marketing, video marketing, and mobile marketing have grown in popularity over the decade. Full Story: Small Business Trends

Why Your Growth Marketing Strategy Should Include These 4 Things

You may have heard about growth marketing and become curious about how it works. Full Story: Forbes

6 New Marketing Trends Poised To Dominate 2022

Are you a marketing exec looking to stay on top of trends? If so, it may be hard to keep track of the various reports, statistics and surveys that emerge each day. Full Story: CMSWire

Trying to market a “boring” industry?

In the past, many of these industries had dry, traditional marketing strategies that failed to capture much attention. The intent was to introduce the product or service, state its benefits, and draw in customers that needed them. Full Story: Marketing Mag

9 Marketing Trends You Need to Jump on in 2022

The dramatic growth of digital platforms offers new strategies to play with to grow your presence online. Full Story: Entrepreneur

Traditional B2B Sales and Marketing Are Becoming Obsolete

Most B2B sales and marketing teams typically function in a “serial,” or linear manner. Full Story: Harvard Business Review

How Technology Will Revolutionize Marketing In 2022 And Beyond

Remember those days when you were compelled to watch TV ads just to see your favorite show? Full Story: Forbes

Using Promotional Products To Improve Your Business Marketing Strategy

Digital advertising has taken over the world of marketing, so many are probably wondering whether investing in promotional products is worth it. Full Story: Forbes

Is a Marketing Degree Worth It in the 2020s?

Five insider factors to consider before committing. Full Story: Forbes

KPIs & Metrics That Matter For Digital Marketing Success In 2022

Learn how to set effective, data-driven KPIs to motivate your team and accurately assess and improve your strategies. Full Story: Search Engine Journal

How To Communicate On Social Media For Business And Marketing

One of the most important means in our daily lives is communication. Full Story: Forbes

How To Use Web Crawlers in Your Digital Marketing Campaigns

In the past few years, digital marketing has changed and evolved. It is no longer about using the right keywords and posting quality content regularly. Full Story: Inc. Magazine

Eight B2B Visual Content Marketing Ideas

If you want to connect with your prospects, leads, and customers online, you need to create content that engages them across multiple touch points. Full Story: MarketingProfs

5 marketing trends to expect in 2022

Throughout the Covid-19 pandemic, marketers have needed to be more flexible in their approach. Full Story: Bizcommunity

5 Digital Marketing Tactics To Drive Profits In 2022

Whether you’re a startup or an established brand, marketing never stops evolving. Full Story: Forbes

Top Three Digital Marketing Strategies To Master When Starting An Online Business

If you’re a new entrepreneur who’s thinking about starting an online business, your timing couldn’t be better. Full Story: Forbes

Why and how referral marketing is exceeding paid search and paid social

Referral marketing is often an overlooked strategy. Full Story: The Drum

These are the top marketing trends businesses and brands should keep an eye on in 2022

As we ready to end the first month of 2022, it is crucial to keep our eye on the future and be ready for what to expect in the forthcoming months. Full Story: YourStory

How b-to-b tech marketing jobs will evolve in 2022

Cookie-proof marketing, net revenue retention and product-led growth strategies will grow in importance. Full Story: Ad Age

5 Must-Keep New Year’s Resolutions For B2B Marketers

Another new year has begun, which means it’s time to make some promises and institute some changes. Full Story: Forbes

Marketing in 2022: 5 trends to watch

If you’re a marketer, odds are 2021 was a big year—and a tough one, too. Full Story: Ad Age

12 questions to answer before writing your marketing strategy

A strategy will help you lay a foundation, so you know what you are selling, who you sell it to, and why they need it. Full Story: Stuff.co.nz

Why So Many Entrepreneurs Don’t Know Their Digital Marketing ROI

Not every metric can be pinpointed exactly, but you can certainly come much closer than intuition or an educated guess. Full Story: Entrepreneur

5 Marketing Strategies Business Owners Should Start in 2022

The new year is a time to set goals and start delivering on your plan. Full Story: Entrepreneur

Seven Signs It’s Time to Pivot Your Marketing

Building a successful independent financial advisor firm requires effective marketing. Full Story: Advisor Perspectives

A Year in Review: The Digital Marketing Trends That Defined 2021

There’s no denying it: digital marketing has become the backbone of businesses worldwide, helping them to maintain a connection to their consumers amid a pandemic that has impacted virtually every industry. Full Story: Search Engine People

3 Low Cost Marketing Tactics to Focus On in 2022

Most distributors do very little marketing, if any at all. That said, they know they should, but marketing has gotten very complicated. Full Story: Promo Marketing

Why the ‘good enough to go live’ mentality needs to go from content marketing

Marketing has had its share of challenges in the past couple of years. Full Story: Diginomica

Human Design Is Your Key To Better Marketing

The Goop-approved self-enlightenment system can help you create a meaningful flow while also attracting new customers. Full Story: Entrepreneur

Thinking About Selling Your Business? Avoid These Five Costly Mistakes

Don’t mentally check out until you’ve worked with a professional to help gather, organize and compile all the necessary due diligence documents that a buyer and… Full Story: Forbes

5 Crucial Business Lessons From the Pandemic

Before the pandemic, most companies insisted that their employees commute to a central office or workplace. Full Story: Inc. Magazine

Ways To Navigate The First Stage Of Small-Business Growth

If you ask most entrepreneurs, they’ll say starting a business is a lot like a roller coaster — equal parts exciting and terrifying. I know it was when I started my company nearly 20 years ago. Full Story: Forbes