How to Integrate Data-Driven Content Marketing Into Your Content Strategy

The meteoric rise in the impact of content in the role of business has led to businesses maximizing content marketing in different dimensions. Full Story: Entrepreneur

Influencer marketing: The Ultimate Guide

Today’s consumers are digitally confident, purpose-driven, informed and focus on interacting with brands that align with their values. Full Story: Deccan Herald

Video Marketing For Small Businesses: A Brief Guide

Most small business owners think that video marketing is only applicable and beneficial for corporations or big companies. Full Story: The Baltic Times

How to get started with video marketing

Video-enhanced real estate listings generate 403% more interest than those without, and while video marketing is extremely powerful for agents, it remains highly underutilized. Full Story: Chicago Agent Magazine

How to Integrate Data-Driven Content Marketing Into Your Content Strategy

Content marketing is bound to keep expanding as businesses continue to make the most of it to grow their brand. Full Story: Entrepreneur

How software development is improving marketing strategies

Marketing practices and knowledge are changing due to the latest technological innovations. Full Story: Analytics Insight

The next generation of marketing tools is here

If you have ever wondered how longtime agents get buyers and sellers to think of them, and only them, when it comes time to make a move in real estate, keep reading. Full Story: Chicago Agent Magazine

Accelerate Growth by Seeing Your Business Through Your Clients’ Eyes

Being a client of my company before becoming its CEO helped me take the business to new heights. Full Story: Entrepreneur

Small Business Marketing: How To Safely Try New Strategies

Discover tested marketing strategies that align with your small businesses to help you maximize marketing ROI. Full Story: Search Engine Journal

5 Tips to Launch a Content Marketing Program Faster (and With Fewer Resources)

Launching a content marketing program is easier than you think. Here’s why you shouldn’t wait. Full Story: Entrepreneur

15 Growth Marketing Trends Businesses Leaders Should Consider

Growth marketing trends in particular offer businesses the chance to test out new initiatives that might resonate with their current client base while also attracting new prospects. Full Story: Forbes

How To Build Your Content Marketing Strategy for the Future

The conversation around content creation and strategizing is trending, with many companies debating whether they need a content marketing strategy or whether it’s a waste of time, money, and resources. Full Story: The Drum

6 Ways to Encourage Word-of-Mouth Marketing

It’s free and effective. Here’s how to inspire satisfied customers to talk you up. Full Story: ASI Central

Who has more power in marketing: brands or influencers?

For decades, brands have held the power and had their say over the creative direction of their advertising. Full Story: The Drum

Is It Time for a Marketing Plan Makeover?

In last month’s column, we talked about how generational characteristics can inform your marketing messaging. Full Story: RISMedia

Getting started with the Agile Marketing Navigator: Building a Marketing Backlog

Here’s the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work. Full Story: MarTech

The Benefits of Automation for Digital Marketing

Here is a breakdown of how automation can make digital marketing businesses much more efficient and productive. Full Story: Entrepreneur

Adapt Your Digital Marketing Strategy to Post-Pandemic Consumer Behaviors

Advertisers could count on this behavior as the status quo—until the pandemic hit. Full Story: Harvard Business Review

The Top Marketing Trends for 2022: Cookieless Replaces Contactless

It’s fair to say that professionals of all stripes have been and continue to be massively impacted by a wide range of changes related to the COVID-19 pandemic, circumstances fraught with both opportunities and challenges. Full Story: Destination CRM

6 Financial Advisor Marketing Tips

Utilize these six steps to craft a successful strategy that aims to put a spotlight on your name and business. Full Story: Forbes

Inclusive Omnichannel Marketing Tips Every Company Should Know

While omnichannel marketing is not a new concept, it is getting increasingly important as technology advances and customers have become more tech-savvy. Full Story: Forbes

KPIs in marketing: what are they and how to measure them?

In business, in general, one must always start out with the end goal, the objective, in mind. Full Story: Doxee

How a Competitor Analysis Can Boost Your Marketing

Strategic, well-informed marketing can be key to boosting occupancy, building your audience’s trust in your business, and more. Full Story: I Advance Senior Care

Why 2022 is the year of ‘relationship marketing’

It turns out, greater personalisation yields return-on-investment (ROI) and long-term consumer excitement. Full Story: Marketing Tech News

What Sustainable Marketing Means for the Conscious Marketer

Despite its recent rise, sustainable marketing is an evolving concept and one that marketers should consider. Full Story: CMSWire

Advertising And Marketing Tips From My Three-Year-Old Kid

My three kids are all under the age of six, and they are digital natives. Like every parent, I’ve been fascinated to watch them grow up in this new digital world. Full Story: Forbes

How To Adjust Your B2B Marketing Strategy In An Economic Downturn

Let’s be honest, B2B marketing and sales have always been tricky. But now, a global pandemic, supply chain disruption and skyrocketing inflation have forced budget cuts and layoffs. Full Story: Forbes

Why we care about performance marketing

What you need to know about what performance marketing can and can’t do. Full Story: MarTech

Buying a Franchise? Make Sure the Marketing Process Is Worth It

Make sure the franchise you buy, and their marketing system, are worthy of your time and investment. Full Story: Entrepreneur

The Pain of Marketing Leaders: Why We’re Overwhelmed and What We Can Do About It

Few understand the challenges marketing leaders face. The pains of being a marketing leader can keep us from enjoying the rewards of our efforts and successes, and perhaps even keep us from our family and friends. Full Story: MarketingProfs

How To Create An Effective SMB Marketing Strategy

Do you have a small- to medium-sized business (SMB)? Full Story: Search Engine Journal

How To Leverage SMS Marketing The Right Way

Short message service, or SMS, is a less common term in many marketing strategies today. Given the sharp rise of digital marketing in recent years, this is to be expected. Full Story: Forbes

Why Marketing Belongs At The Data Table

The concept of data, in its most elemental form—words, images, numbers, sounds—has informed human existence since the beginning of humanity. Full Story: Forbes

21 ways to keep your marketing team productive

Looking for ways to improve your marketing team’s productivity? Here are some hacks and ways to build a culture that rewards productivity. Full Story: Search Engine Land

Five best content marketing trends for 2022

No matter what your goals are, there are exciting trends that can be leveraged to help shape your approach and redefine your strategy. Full Story: The Drum

Tips for Developing a Marketing System

Successful marketing lies in focusing on three main components and creating an efficient business system. Full Story: Entrepreneur

Don’t Apply a “One-Size-Fits-All” Approach to Your Marketing. Do This Instead.

No two individuals are the same. So why shotgun approach your marketing efforts with a “one-size-fits-all” marketing approach. Full Story: Entrepreneur

What is Lead Generation in Marketing?

Creating quality content and starting discussions are important components of lead generation efforts. Full Story: Deadline News

How Has Digital Marketing Affected Consumer Behavior?

Digital marketing has undoubtedly pushed marketers all around the world to change the way they approach marketing. Not only that, but the evolution of marketing tools has affected how consumers behave and make decisions. Full Story: Inventiva

Marketing and Sales Misalignment: A “Where” or a “What” Issue?

You’d be hard pressed to find a company in the world that hasn’t been directly or indirectly affected by the rapid transition to remote work over the past two years. Full Story: MarTech Series