13 Local Marketing Strategies That Work In 2022

Want your brand or offering to be found by local audiences? Here are 13 great tips for local marketing strategies and tactics that work. Full Story: Search Engine Journal

15 Ways To Break Down Silos Between Sales And Marketing

Sales teams depend on their marketing peers to handle branding to gain exposure for the business and generate leads. Full Story: Forbes

The ‘Goldfish’ Marketing Problem: Creating Content That Stands Out In Seconds

People used to think that goldfish could only retain memories for around 10 seconds. By the time they swam around their bowl, the sight that greeted them would be like a whole new world. Full Story: Forbes

Why do companies invest in employer brand marketing?

If you assume marketing helps your sales efforts and you say hiring is one of your biggest needs, why don’t you take employer brand marketing as seriously as your sales marketing? Full Story: Technical.ly

16 Ways Customer Service And Marketing Go Hand In Hand

Customer service and marketing go together in many ways that help communications professionals. Full Story: Forbes

6 Questions to Create Your First Marketing Strategy

You’ve got something great to share with the world, but how do you get customers to pay for it? Start here. Full Story: Entrepreneur

How to Improve Productivity in Your Marketing Strategy

Productivity isn’t just about completing basic clerical tasks quickly. These concepts can also help you get more done in your marketing efforts. Full Story: Small Business Trends

How to Unleash Your Creativity and Transform Your Marketing Strategy

Use these three key tips to leverage the latest digital strategies and tools to showcase your business’s unique story to customers. Full Story: Entrepreneur

6 Questions to Create Your First Marketing Strategy

You’ve got something great to share with the world, but how do you get customers to pay for it? Start here. Full Story: Entrepreneur

5 sales and marketing books you won’t want to put down this fall

Start the fall season with these helpful new business books that offer some excellent tips for excelling in your career. Full Story: CBT Automotive Network

How to get the most effective results from including ABM in your marketing mix

B2B marketing is rapidly changing thanks to the prolonged impact of the pandemic, and the acceleration of the digital transformation the world over. Full Story: Marketing Interactive

B2B Marketing Trends: The Top Seven Focus Areas

The world we operate in today is far more complex than it has ever been for B2B marketing professionals. Full Story: Forbes

Influencer marketing: how brands can partner with creators to succeed in audio advertising

As the old Apple tagline goes, ‘there’s an app for that’. Full Story: The Drum

How To Adapt Your Marketing To Attract Consumers In Troubled Economic Times

If the predicted upcoming recession becomes our reality, then yes, it will be unlike previous ones—because all recessions are. Fully Story: Forbes

Do aspiring marketers misunderstand marketing?

The question of whether the marketing profession is attracting the talent it needs to thrive in 2022 and beyond is a topic up for debate. Full Story: Marketing Week

Right ecosystem needed for marketing revolution

Having the right marketing ecosystem is needed to reach top marketing results, and the Covid-19 pandemic has led to a revolution that allowed marketers to do that. Full Story: Bizcommunity

Blockchain Will Change Your Marketing Strategy. Here’s How.

Blockchain technology has the potential to trigger a new era of digital marketing accountability that will revolutionize the industry. Full Story: Entrepreneur

Marketing Efficiency In A Recession

To begin, I’m not going to tell you how to market your business in this article. Let’s be clear: Full Story: Forbes

How To Appeal To Gen-Z Without Obviously ‘Marketing To Gen-Z’

Members of Generation-Z make up a significant portion of the buyers shopping and purchasing from today’s businesses in every industry. Full Story: Forbes

The Great Development Fallacy And Why Marketing Truly Matters

“Developers! Developers! Developers! Developers!” chanted now-former Microsoft CEO Steve Ballmer, at least 14 times during a Windows conference in 2006. Full Story: Forbes

Branding Vs Marketing and the Difference for Your Business

You’ve probably heard the phrases “branding” and “marketing” used interchangeably, but knowing the difference between the two can improve your business and increase sales. Full Story: Special Events

Google just elevated content marketing to unprecedented levels

Google just announced that it would be launching a new search algorithm update over the next few weeks, enabling people to find high-quality content. Full Story: Hospitality Net

5 Elements Of Digital Marketing That You Must Consider

Owning a successful business, especially in today’s world, can be quite a tricky task. And, in case you don’t get on with digital marketing, achieving your goal will be impossible for you. Full Story: Business-Review.eu

7 reasons why video rules content marketing

Video, increasingly, is standing proud above other marketing media. Let’s look at the seven reasons why. Full Story: The Drum

2022 Digital Marketing Trends: What to Expect in the Coming Years

Just like fashion, digital marketing trends come and go. Just when you think you have a handle on the latest techniques, a new crop of strategies comes along to shake things up. Full Story: MyChesCo

Why Marketing Should Always Be Part of Your Restaurant’s Budget

Get the ball rolling by picking the best platforms for your restaurant and launching your marketing program. Full Story: QSR magazine

The Future of AI and Content Marketing

Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well? Full Story: MarTech Series

How to do digital marketing in the age of privacy?

Data is a crucial component of digital marketing. However, as privacy rules become more stringent, the necessity to adapt to new methods of data collection and management becomes more essential. Full Story: The Economic Times

Why Marketing Is Key To Building A Great Culture

Businesses are facing unprecedented headwinds: trends like the Great Resignation, the Great Reshuffle, rising costs and the potential looming recession. Full Story: Forbes

86% Of B2B Brands Find Success With Influencer Marketing

A new report finds 86% of B2B brands are successful with influencer marketing. Learn more about what’s working for them. Full Story: Search Engine Journal

25 Twitter Marketing Tips That Actually Work

How can you make your brand’s Twitter presence more impactful? Full Story: MarketingProfs

The Biggest Challenge in Marketing is Still Your Website

Twenty-plus years after the dot-com explosion, you’d think most brands would have their website strategy figured out. Full Story: MarTech Series

How to Integrate Data-Driven Content Marketing Into Your Content Strategy

The meteoric rise in the impact of content in the role of business has led to businesses maximizing content marketing in different dimensions. Full Story: Entrepreneur

Influencer marketing: The Ultimate Guide

Today’s consumers are digitally confident, purpose-driven, informed and focus on interacting with brands that align with their values. Full Story: Deccan Herald

How to get started with video marketing

Video-enhanced real estate listings generate 403% more interest than those without, and while video marketing is extremely powerful for agents, it remains highly underutilized. Full Story: Chicago Agent Magazine

Why You Should Be Marketing With Joy

We are all familiar with joy. And of course, we all love to experience it. Full Story: Forbes

As AI Takes On Marketing Tasks, How Can Marketers Prepare?

Artificial intelligence tools are becoming more sophisticated every day. I think anyone in marketing or a related field is at risk of seeing their career cut short. Full Story: Forbes

How (And Why) To Build A Product Marketing Strategy Around Your Customer Lifecycle

Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. Full Story: Inc. Magazine

5 top digital marketing trends

Here are five trends in digital marketing as told by researchers from MIT Sloan School of Management. Full Story: Becker’s Hospital Review

Marketing Start To Finish: How To Track The Entire Journey

You’ve just had your best month ever. You’re ecstatic that your business is booming. Full Story: Forbes