How To Get More Budget To Experiment On New Marketing Channels
How do marketers determine the potential risk versus possible reward of experimenting with new marketing channels and tactics? Full Story: Search Engine Journal
How to build a disruptive marketing campaign
The way customers view, interact and accept brands is evolving. Here’s how businesses can utilize disruptive strategies to boost their marketing efforts. Full Story: Search Engine Land
7 marketing tips to effectively explain a complex product or service
As business leaders and marketers, it’s easy to get so focused on our businesses that we forget to step back and see things from a customer’s perspective. Full Story: The Business Journals
Marketing for large scale retail: 4 winning examples
The large-scale retail sector is one area that is seeing significant changes in the approach to marketing processes. Full Story: Doxee
Digital marketing vs. digital manipulation: Where’s the line?
I’m not alone in noticing that we seem to be in the midst of an explosion of not-so-nice behavior. Full Story: CustomerThink
Have Some of Your Recent Marketing Campaigns Backfired?
Marketing ideas can come in plenty. What matters is smart end-to-end execution with use of the right martech and appropriate marketing processes. Full Story: MarTech Series
Traditional marketing mediums still have a key role to play
Traditional mediums are still relevant in modern-day marketing. Why? Because traditional mediums are the original P, in 4P’s of Kotler’s principle of marketing. Full Story: Bizcommunity
How to bring AI into your digital marketing strategy
Marketers are faced with massive amounts of information. AI/ML tools are the key to unlocking insights from a snowballing avalanche of data. Full Story: ClickZ
Does Your Marketing Vision Demand A Speedboat Or A Tugboat — Or Both?
As marketers, we’re always grappling with external change — cultural, social, technological, you name it — which means that marketing itself is always something of a moving target. Full Story: Forbes
Why Age-Old Discounting Is The New Frontier In “Personalized” Marketing
If you’re a marketer, you are certainly familiar with the term “zero-party data.” Full Story: Forbes
How to Use Influencer Marketing to Reach and Convert Target Audiences
Influencer marketing is one of the most effective ways to get your brand in front of the right audience right now. Full Story: Talking Influence
How to optimize the marketing KPIs moving the needle in e-commerce
Access this e-book and learn how performance marketers drive results with these proven strategies. Full Story: MarTech
How To Leverage Measured Digital Marketing In An Economic Downturn
Marketing efforts are often the first thing on the chopping block when budgets get tight, but that might not always be the best strategy. Full Story: Forbes
Six Marketing Careers That Are Likely To Be In High Demand In The Next Decade
Marketing is more in the spotlight than ever. Consumers are shopping online, direct-to-consumer sales have risen in popularity and privacy has become a key focus. At the center of all of this is marketing. Full Story: Forbes
‘Paid Social’ is not a marketing strategy
Digital advertising is getting harder. Full Story: SmartCompany
The Biggest Challenges To ‘Green Marketing’ & How To Do It Right
Now more than ever, consumers are seeking out products and brands that align with their social, political and personal values. Full Story: Forbes
Why Being Specific Is the Key to Successful Marketing (and How to Do It)
The more specific your message is, the greater impact it will have on your intended audience. Here’s why. Full Story: Entrepreneur
5 Reasons Sustainability Is Beneficial For Business—Not Just The Environment
Reviewing the recently published Fortune 500 ranking of America’s biggest companies, it was impressive to see that almost all of them had corporate social responsibilities, or CSR, listed in their core objectives. Full Story: Forbes
How To Stay In Business Using Five Stages Of Small Business Growth
Want to build an online business with ten thousand a month in your pocket? It is a big dream and, I believe, a certainly doable one. Full Story: Forbes
Are You Asking the Right Questions in B2B Marketing?
You want to deliver content that will make a difference to buyers … not send out more carefully groomed product content “selfies.” Full Story: CMSWire
B2B Full-Funnel Marketing, Part One: Biggest Challenges And How To Overcome Them
I’ve been in growth marketing a long time—nearly my entire working career. I kind of stumbled into it, actually. Full Story: Forbes
The top five free marketing tools
As a marketer, your main aim is to get the correct data to know if your marketing strategy is working or not. Google Analytics is a free tool that can… Full Story: Media Update
7 tips for transitioning from in-house marketing to agency life
New to agency life? These easy tips can help you make a smooth transition to your new role so you can hit the ground running. Full Story: Search Engine Land
How To Get Decision-Makers To Increase Your Company’s Marketing Budget
It’s ridiculous how many startups allocate a threadbare budget toward marketing. Full Story: Forbes
Don’t Overlook These 5 Content Marketing Trends
A recent study found that 97% of marketers said content marketing is critical to their strategy. Full Story: Forbes
How to Use Memes To Transform Your Marketing Strategy
Digital marketers are hopping on the meme trend. In some cases, brands can get more engagement with a well-timed meme than any other marketing graphics. Full Story: Entrepreneur
Historically, marketers have relied on the 4 Ps — Product, Price, Place and Promotion — to inform their marketing strategies. Full Story: Total Retail
Are You Marketing or Manipulating? Let’s Find Out.
Are you in business to solve your client’s needs or solely to make money? Let’s explore the fine line between marketing and manipulation. Full Story: Entrepreneur
What Qualitative Measurements Are Important For Growth Marketing?
The results of growth marketing campaigns can take a while to surface. Early on, easy-to-digest metrics like ROI and the number of qualified leads may not be too impressive. Full Story: Forbes
Best digital marketing tools in 2022
You can select relevant topics to see trends and actionable insights from social conversations to better understand your marketing strategy. Full Story: BusinessMirror
4 Content Marketing Strategies to Boost Your Business
Sticking to a few simple rules can keep your content marketing strategy on track and your brand on top. Full Story: Entrepreneur
Is Marketing Missing the Customer Experience Revenue Opportunity?
Marketing’s certainly no black-and-white discipline today. Full Story: CMSWire
How Working With A Marketing Company Can Improve Your Business
If you’re like most business owners, you’re responsible for sales, marketing, product development, customer service, and more. Full Story: BBN Times
Are you Making Both, your Marketing and MarTech Budget?
Often times, smaller business marketing teams may compare their marketing and martech budgets to enterprise teams, citing their counterpart’s larger budgets being a fuel to a more successful marketing ROI. Full Story: MarTech Series
11 Key Tips for a Successful Affiliate Marketing Program
If you’re looking into affiliate marketing programs, make sure you understand these essential steps to success. Full Story: Rolling Stone
Top 10 Digital Marketing Trends You Need To Know For 2022
Additionally, businesses’ relationships with their customers will greatly improve after they implement this new digital marketing strategy. Full Story: Digital Journal
Aligning sales and marketing communications to drive new business offerings
The last few years have been unique and challenging for businesses of all kinds. Full Story: ClickZ
Marketing is the science of data and creativity
We live in a digital media age where everything happens in real time. This allows marketers to have access to big data which sometimes hinders creativity. Full Story: Bizcommunity
When Influence From an Influencer Influences a Better Customer Experience
Social media platforms are introducing new features to attract and retain influencers. Here’s why and how marketers should too. Full Story: CMSWire
A practical buyer’s guide for marketing attribution solutions
Marketing attribution solutions are hard to understand but you don’t need to understand how to build one to find the right one for your business. Full Story: ClickZ
