Creating A Social-First Marketing Strategy? 14 Tips To Keep In Mind

Much of marketing is about meeting customers where they are—figuring out where you can reach them and how. Full Story: Forbes

Breaking The Cycle: The Insanity Principle In B2B Marketing

Albert Einstein famously defined insanity as doing the same thing over and over again and expecting different results. Full Story: Forbes

Sustainability In Marketing: How Going Green Can Be More Than Just A Buzzword

We live in a world where consumers have a myriad of choices when it comes to purchasing most products and services. Full Story: Forbes

How To Leverage AI In Integrated Marketing Communications

Incorporating AI into my daily workflow has been nothing short of transformative, significantly simplifying tasks and boosting my productivity and that of my business. Full Story: Forbes

Multichannel Marketing For Brand Recognition? 11 Metrics To Watch

Piecing together a complex multichannel marketing strategy can feel like trying to solve a puzzle where the picture keeps changing. Full Story: Forbes

3 Advertising Tips for Successful Small Business Marketing in 2024

There is an abundance of resources available to help small business marketers successfully advertise to their target audiences. Full Story: CMSWire

Why Marketing For Startups Is So Tough—And How To Solve It

Why do so many startups go bust, despite having an excellent product that can significantly improve life for their prospects? The answer could be marketing-related. Full Story: Forbes

Marketing Reinvention: Four Ideas To Boost Your Impact And Relevance

If you’re a marketing leader, odds are you’re feeling the heat. Full Story: Forbes

What’s Going On? The State Of Global Marketing

What are marketers’ hopes and dreams? What keeps them up at night? Full Story: Forbes

The Importance of Local Marketing for Home Services Businesses

Today, in the digital age, home services businesses, like electricians and plumbers, rely on a strong online presence. Full Story: CIOLook

5 Effective Digital Marketing Tactics to Enhance Your Business

In today’s digital-driven environment, businesses must adapt their marketing strategies to stay competitive. Full Story: Feature Weekly

Top AI Marketing Tools Every Marketer Needs in 2024

Artificial intelligence tools have become essential in today’s digital marketing landscape. Full Story: Analytics Insight

10 Website Marketing Strategies To Grow Your Business

Gone are the days when a website for a business was simply a digital business card. Full Story: Forbes

What is influencer marketing: An influencer strategy guide for 2024

Learn about the evolving world of influencer marketing in this guide from understanding the types of influencers to crafting effective strategies. Full Story: sproutsocial

10 Best AI Marketing Tools (June 2024)

Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Full Story: Unite.Ai

11 Signs You Need To Niche Down Your Mass Marketing Efforts

Mass marketing can be a great way to build awareness for your product or service and start generating interest in what you have to offer. Full Story: Forbes

Data-Driven Marketing Works—So Why Don’t More B2B Marketers Do It?

In data-driven marketing (DDM), customer data is used to segment audiences and target more precisely, Full Story: Forbes

Make Waves: Five Successful Small Business Marketing Campaigns

Marketing can feel daunting—especially for small businesses that may not have the same resources as larger corporations. Full Story: Forbes

8 tips to adopt vertical marketing and drive SaaS growth

Find out how to transform your horizontal software into a vertical powerhouse with these targeted strategies. Full Story: Martech

Marketing 2.0: Embracing The AI-Powered Future

We are observing a significant transformation in marketing driven by the swift progress of artificial intelligence (AI). Full Story: Forbes

Unlocking The Future Of Marketing: Mastering Modern 1:1 Communication

In the dynamic world of marketing, amid rapid technological advances, marketers widely agree that change is the only constant. Full Story: Forbes

This Unique Marketing Strategy Is Winning in 2024

Use this strategy to connect with customers, build trust and differentiate your business. Full Story: Entrepreneur

The Importance Of Trend-Spotting In Influencer Marketing

Successful trend-spotting is the thread that links evolving social trends and marketing strategies together. Full Story: Forbes

Why You Shouldn’t Stop Marketing In An Economic Downturn

We are in precarious economic times, and evolving effects are radiating across nearly every business and brand worldwide. Full Story: Forbes

Beyond The Logo: Modern Marketing With Branded Swag

Gone are the days when branded swag was simply a free t-shirt or tote bag handed out at trade shows. Full Story: Forbes

How Marketing Teams Can Move Beyond Traditional Attribution Models

The buying journey has turned into a complex maze, challenging the old playbook used by traditional marketing models. Full Story: Forbes

How AI Is Revolutionizing Marketing In 2024: Top 5 Trends

MarTech, the wide range of software tools used in marketing campaigns, Full Story: Forbes

Why AI Can’t Beat Authentic Human Intelligence In Marketing

From my perspective as a marketing strategist, the “A” in AI could stand for “awesome” instead of “artificial.” Full Story: Forbes

How To Achieve Quality At Scale In Content Marketing

You’ve started building out your brand’s content arm—you have a blog, your social channels are filling up, and you’re sending out a newsletter to customers and qualified leads. Full Story: Forbes

How AI Is Increasing the Personalization of Marketing Strategies

We may be living in the digital age, but we’re hardly losing our desire for personalized interactions. Full Story: readwrite

Mastering The Digital Revolution: 5 Strategies For Marketing And PR Professionals

Rapid advancements in technology are quickly transforming the business world. Full Story: Forbes

How to Create a Marketing Plan for Your Small Business

For entrepreneurs, creating a comprehensive marketing plan can seem like a daunting and overwhelming task. Full Story: PR Newswire

Elevating Conversational Marketing With Artificial Intelligence

Conversational marketing stands as a dynamic approach that emphasizes real-time dialogue with customers, fostering deeper engagement and relationship building. Full Story: Forbes