Marketing analytics: What it is and why marketers should care
We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success. Full Story: MarTech
5 steps to make the most of your reporting and analytics
Ensure that your data provides you with actionable information to help guide your marketing efforts. Full Story: MarTech
The deprecation of Google Analytics (as we’ve known it)
The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023. Full Story: MarTech
Why it makes sense to use best-of-breed SaaS to power a business strategy
The key to a successful hybrid IT strategy is to ensure it fits with your business needs, first and foremost. Full Story: Computer Weekly
Adopting big data for business intelligence
It’s hardly contested nowadays that business intelligence is beneficial to any organization, regardless of industry. Full Story: BetaNews
Look for These Top 10 Big Data Companies to Work for in 2022
Big data is digitally transforming and empowering businesses with data to make the right decisions. Full Story: Analytics Insight
What Can Augmented Business Intelligence do for your Organisation?
Faced with four distinct crises – the pandemic, stagflation, political division, and climate change – CIOs and business leaders are under more pressure to implement radical innovation. Full Story: DIGIT
How business intelligence aids digital transformation process
Business intelligence (BI) leverages software and services to transform data into actionable insights that inform an organisation’s strategic and tactical business decisions. Full Story: The Standard
5 steps to make the most of your reporting and analytics
Ensure that your data provides you with actionable information to help guide your marketing efforts. Full Story: MarTech
As part of their role, they research your target market, formulate a strategy for interacting with decision-makers, and encourage them to contact you for a relationship. Full Story: ICTSD
