Marketing analytics: What it is and why marketers should care
We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success. Full Story: MarTech
5 steps to make the most of your reporting and analytics
Ensure that your data provides you with actionable information to help guide your marketing efforts. Full Story: MarTech
Why Marketers Are Returning to Traditional Advertising
Digital marketing technologies and their ecosystems have dominated growth in marketing budgets for over a decade. Full Story: Harvard Business Review
5 steps to make the most of your reporting and analytics
Ensure that your data provides you with actionable information to help guide your marketing efforts. Full Story: MarTech
How Entrepreneurs Can Improve Sales Forecasting With Business Intelligence
Skyrocketing sales and profits is one of the primary goals of any business owner. Full Story: GISuser.com
Understanding the “Why” Behind the Contract Management Process
How to drive ROI by understanding the WHY behind contract agreements. Full Story: JD Supra
Adopting big data for business intelligence
It’s hardly contested nowadays that business intelligence is beneficial to any organization, regardless of industry. Full Story: BetaNews
Look for These Top 10 Big Data Companies to Work for in 2022
Big data is digitally transforming and empowering businesses with data to make the right decisions. Full Story: Analytics Insight
How AI Will Shape the Future of Business & Marketing
As the well-known proverb goes, “Necessity is the mother of invention.” Full Story: Analytics Insight
Top 10 AI Powered Business Intelligence Platforms to know in 2022
Data Analysis is the most important part in the digital transformation of data. Full Story: Techiexpert.com
