Ottawa’s Best Integrated Marketing Agency – Insights May 6, 2024

By Integrated Marketing Platform   | May 06, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Strategies For Authentic Connection And Marketing Success: Speaking Gen Z In Your Marketing

In the world of modern marketing, a new demographic has emerged—Generation Z. Full Story: Forbes

Marketing Is Supposed To Be ‘Authentic,’ But What Does That Actually Look Like?

Many solo entrepreneurs have heard that they should embrace “authentic” marketing—where they communicate the value of what they’re selling in their natural voice, not a canned marketing campaign. Full Story: Forbes

Embrace Change In Digital Marketing Before It’s Too Late

Change is the only constant in digital marketing. Full Story: Forbes

The problem with B2B marketing: Misaligned measurement is stifling innovation

Dive into the systemic issues hindering creativity in B2B marketing and how to strategically leverage advertising for long-term brand growth. Full Story: Martech

Al and the Art of Personalization: Marketing’s New Era

In the new marketing era, Al is the muse that inspires creativity, connection, and change. Full Story: Martech Outlook

5 Ways Content Marketing Has Changed Since ChatGPT Launched

Where were you on November 30, 2022? It was just an average Wednesday—until OpenAI announced the launch of ChatGPT, Full Story: Forbes

18 Ways To Integrate AI Into Sales And Marketing

A company’s willingness to adopt new and emerging technologies directly determines how well the entire team will be able to navigate a constantly changing business landscape. Full Story: Forbes

SOCIAL MEDIA

Social Media Has Already Won The Latest Press War

What we now describe as “The Greatest Generation” is remembered for living through the Second World War, Full Story: Forbes

10 Best AI Tools for Social Media (May 2024)

Social media use only continues to grow, meaning so does the amount of valuable data and insights available to companies of all sizes. Full Story: Unite.Ai

Mastering the Digital Landscape: Crafting a Winning Social Media Marketing Strategy in 2024

In the ever-evolving realm of digital marketing, social media continues to reign supreme as a powerhouse platform for engaging with audiences, Full Story: CustomerThink

Instagram marketing: update your strategy for 2024

This comprehensive guide breaks down the world of Instagram marketing. Full Story: sproutsocial

LinkedIn Updates: Short-Form Video, Premium Company Pages, and More

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? Full Story: SocialMedia Examiner

SEARCH ENGINE

15 Reasons Why Your Business Absolutely Needs SEO

Brands need SEO to efficiently and cost-effectively connect with customers at key points throughout their user journeys. Full Story: Search Engine Journal

SEO Optimization: How Google’s AI Works (May 2024)

Search Engine Optimization (SEO) is the process of optimizing on-page and off-page factors that impact how high a web page ranks for a specific search term. Full Story: Unite.Ai

The future of SEO in an AI-powered world

As generative AI grows, how will users’ search behaviors change and what does it mean for optimizing content? Full Story: Search Engine Land

116 Top Free SEO Tools

Unlock the power of SEO without breaking the bank. Explore the best free tools to optimize your website for search engines. Full Story: Search Engine Journal

10 Most Important Meta Tags and HTML Elements You Need To Know For SEO

Boost your website’s search visibility with Meta Tags and HTML Elements. Full Story: Search Engine Journal

MOBILE MARKETING

Debunking 5 Myths in UI/UX Design for Mobile Apps

A fun, engaging mobile app is a great way to win customers and grow your business. Full Story: builtin

How Mobile App Quality Can Be Improved With AI

Developers are looking to artificial intelligence as a way to improve testing and code review of mobile applications. Full Story: TheNewStack

EMAIL MARKETING

7 Amazing Email Marketing Examples In 2024

Email marketing helps you forge meaningful connections with your audience. Full Story: Forbes

Modern email marketing: Data privacy, bulk email restrictions and more

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Full Story: Martech

The Right Success Metrics? Depends on Your Email Marketing Business Model

Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. Full Story: CMS Wire

Best Email Marketing Software and Services of 2024

Email marketing software and solutions can help businesses plan, organize, automate and track their internal and customer-facing email campaigns. Full Story: Business News Daily

E-COMMERCE

Shopify Vs. Magento (Adobe Commerce): 2024 Comparison

E-commerce sales amounted to $4.9 trillion in 2021, and it’s expected to soar to $7.4 trillion by 2025. Full Story: Forbes

E-Commerce Advertising Solutions

Reddit is venturing into the shopping ads space, introducing a robust e-commerce advertising solution that empowers marketers to connect with Reddit users throughout their purchase journey. Full Story: TrendHunter

How To Make A Small Business Website In 2024

Read our quick and easy guide to learn how to make a small business website. Full Story: Forbes

How to Start an Ecommerce Business in 9 Steps (2024)

In this beginner’s guide, we’re going to cover how to set up and launch a thriving ecommerce business. Full Story: Adam Enfroy

PUBLIC RELATIONS

Earning A Public Relations Degree: Everything You Should Know

As new media platforms continue to emerge, earning a public relations degree can be a gateway to diverse opportunities. Full Story: Forbes

Don’t Let These Three PR Myths Stop You From Harnessing Its Power

While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Full Story: Entrepreneur

How might AI change IR teams of the future?

New AI-powered IR tech offers fast, accurate results – but investor relations will always require the human touch, even at the junior level. Full Story: IR Magazine

MARKET RESEARCH

How Will You Know If Your Market Research Methods Are Outdated?

If you’re still focusing on the brand, and not the consumers you want to reach, that’s your first clue that you may need to reimagine your insights approach. Full Story: Forbes

Is synthetic data the key to better market research?

Not content with using AI to analyse feedback from consumer polls, Full Story: Raconteur

WEB DEVELOPMENT

Programming Languages for Beginners: JavaScript, Python & SQL

Best Programming languages for beginners: Learn hands-on coding in JavaScript, Python, and SQL. Full Story: Analytics Insight

Best Coding Bootcamps Of 2024

If you want to become a software or web developer, you don’t necessarily need a degree in computer science. Full Story: Forbes

10 Best AI Website Builders (May 2024)

The landscape of website building has dramatically evolved with the introduction of artificial intelligence (AI) and no-code solutions. Full Story: Unite.Ai

MARKETING AUTOMATION

How Is Artificial Intelligence Changing Marketing?

Marketing is one of the business functions where artificial intelligence changes the way of working with effects such as speed, automation and low cost. Full Story: RaillyNews

How To Effectively Integrate AI Into Your Business Operations

The year 2023 was the coming out party for artificial intelligence (AI), and it was a raucous celebration, Full Story: Forbes

Stay Ahead: Embrace Generative AI in Marketing Now

Revitalize your marketing approach with generative AI to stay ahead in today’s competitive landscape. Full Story: CMS Wire

ANALYTICS & BUSINESS INTELLIGENCE

The Power of Spatial Analytics in Business Intelligence

The future of BI driven with spatial analytics promises to be transformative. We present a wide variety of today’s use cases. Full Story: tdwi

Key Features to Define the Future of Business Intelligence

Understanding Why AI isn’t for Everyone: Exploring the Challenges of AI Adoption. Full Story: Analytics Insight

BRANDING AND DESIGN

The rise of sonic design: how sound is key to brand success

Multi-sensory branding is on the rise because of one simple human truth; consumers perceive the world using all of their senses. Full Story: Creative Bloq

How to Become a Graphic Designer in 2024: Master the Art

Graphic design, a dynamic and creative field, plays an important role in shaping the visual aspects of our world. Full Story: simplilearn

10 Best AI Graphic Design Tools (May 2024)

The digital design realm is witnessing an upheaval, thanks to the unprecedented influence of artificial intelligence (AI). Full Story: Unite.Ai

VOICE STRATEGIES

5 Google Assistant Settings You Should Update Right Now

Upgrade your Google Assistant smart speakers and smart displays function with these five changes. Full Story: CNET

For Siri, Alexa, and Google Assistant, it’s now or never

AI voice assistants never lived up to their potential, and ChatGPT made them look silly. But upcoming developer conferences could change that. Full Story: FastCompany

Gemini becomes a more capable Google Assistant replacement with latest update

Gemini is better at tasks like setting timers and managing your smart home. Full Story: androidcentral

How to turn off Siri on AirPods

How to vanquish the not always helpful voice assistant. Full Story: techradar

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