Ottawa’s Best Integrated Marketing Agency – Insights May 20, 2024

By Integrated Marketing Platform   | May 20, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Achieving Growth: Overcoming The Obstacles Of Digital Marketing

The digital marketing landscape has experienced a meteoric rise and rapid evolution in recent years, reshaping how businesses engage with their audiences. Full Story: Forbes

The Most Important Marketing Metric Is Driving Business Growth

Over the past few years, many CEOs have encountered the same problem: the organization’s media is more efficient than ever, but the business isn’t growing. Full Story: Forbes

The marketing ROI problem has its roots in marketing culture

Problems demonstrating marketing ROI? Think about company performance rather than marketing performance and reconsider your metrics. Full Story: Martech

Artificial Intelligence And Marketing—The Perfect Match

Marketing has continued to evolve over the years, and with the integration of artificial intelligence, it has emerged as a transformative force. Full Story: Forbes

Four Ways Startups Can Scale Limited Marketing Resources

Growing a new business can be especially challenging. Not only do you have to find product-market fit, Full Story: Forbes

Are Your Brand Marketing Strategies Outdated?

The biggest challenge facing today’s marketers isn’t a lack of creativity – it’s a lack of resources and time to be curious. Full Story: CMS Wire

Why Originality Is The New Golden Rule In B2B Content Marketing

Nobody wants to read content produced by generative artificial intelligence (AI). Full Story: Forbes

SOCIAL MEDIA

5 Tips for B2B Social Media Success

Social media marketing is a must for most companies, regardless of how many hurdles the technology may bring. Full Story: mg Magazine

Top 12 Tools for When You Face a Social Media Crisis

You can plan your social media content calendar to the second, quite literally. This, however, isn’t the case with social media crises. Full Story: Influencer Marketing Hub

How AI is Revolutionizing Social Media Marketing: 5 Innovative Strategies for Instagram in 2024

Social media marketing has become an important aspect of a brand’s overall marketing strategy, with Instagram emerging as one of the most popular platforms for engagement and brand visibility.  Full Story: Global Trade

New social media features and updates to know this week

Updates from X, Meta, TikTok and more. Full Story: PR Daily

SEARCH ENGINE

The SEO Playbook For 2024: Adapting To New Realities

This year has been a wild ride for search. After the March 2024 Core +1.8% update, many sites are in a recovery phase. Full Story: Forbes

Google Rolls Out AI-Powered Overviews To US Search Results

Google rolls out AI-generated overviews (formerly SGE) to US search results, powered by a new Gemini model customized for search. Full Story: Search Engine Journal

What Is White Hat SEO?

White hat SEO is one of the most popular methods businesses use to reach their target audience. Full Story: Forbes

As Chatbots And AI Search Engines Converge: Key Strategies For SEO

Stay ahead of the game in the ever-changing search world. Learn how chatbots and AI are reshaping search and discover new SEO opportunities. Full Story: Search Engine Journal

Adapting SEO strategies for evolving user behavior

The Search Engine Optimization (SEO) landscape is ever-evolving, with search engines frequently updating their algorithms to enhance user satisfaction. Full Story: DMNews

How to Rank Higher on Google in 2024: 15 SEO Tips To Conquer Search

Brands and their marketing teams have loads of things they need to count nowadays. Full Story: Influencer Marketing Hub

MOBILE MARKETING

7 Mobile App Software Solutions Every Small Business Needs

With 8 out of 10 new, small businesses shutting their doors after just two years, it’s vital to think about the way you’re running business. Full Story: Business 2 Community

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. Full Story: Mobile Marketing Magazine

DIGITAL SIGNAGE/ SCREEN MEDIA

How digital signage is making malls thrive again

Far from becoming obsolete, malls have the potential to become nexus points of digital and physical retail innovation. Full Story: Digital Signage Today

Carousel Digital Signage Now Integrates with Canva, Google Slides, and Geckoboard

Creates a seamless workflow that makes it easy to develop and publish their messaging through Carousel Cloud. Full Story: AV Network

EMAIL MARKETING

The future of email marketing lies in AI

Intuit Mailchimp CMO Michelle Taite explains why email marketing matters—and how to do it better than the competition. Full Story: Fast Company

The 7 Best Email Marketing Services for Businesses in 2024

Email marketing is a powerful channel to reach your customers. Full Story: Adam Enfroy

6 Product Upsell Email Ideas That Work

Do you want to learn how to turbocharge your email marketing to generate more sales and boost engagement? Full Story: Hackernoon

E-COMMERCE

Super Apps: The Future Of Social Networking And E-Commerce

Imagine a single app that’s a one-stop shop for any imaginable scenario users come across day to day. Full Story: Forbes

Next-Level Ecommerce: AI’s Secret Weapon For Personalized Experiences

As e-commerce competition intensifies and personalized shopping experiences reign supreme, Full Story: Forbes

Embracing The E-Commerce Revolution: Navigating Logistics In 2024

The digital era has led to a paradigm shift in consumer behavior, transforming the way people shop and reshaping the logistics landscape. Full Story: Forbes

The Role of AI Personalization in eCommerce Growth

Over the past decade, e-commerce has experienced tremendous growth, particularly evident in the US market. Full Story: Influencer Marketing Hub

WEB DEVELOPMENT

Python Programming Language: Future Trends and Applications

Explore these future trends and applications of the Python programming language. Full Story: Analytics Insight

Future Trends in Website Development Tools

The landscape of website development is continuously evolving, with new tools and technologies emerging at a rapid pace. Full Story: TechBullion

The Best Programming Languages to Learn in 2024: A Comprehensive Guide

In the ever-evolving world of technology, staying up-to-date with the most relevant programming languages is crucial for both career development and personal growth. Full Story: Programming Insider

9 Best Wix Alternatives Of 2024

Wix is an easy-to-use platform thanks to its drag-and-drop interface. However, it’s not the only one on the market. Full Story: Forbes 

Node.js vs Python: Which Language Should Self-Taught Developers Choose?

When it comes to making the decision of Node.JS vs Python, it’s best first to do a thorough research. Full Story: Analytics Insight

MARKETING AUTOMATION

Embracing AI Across The Marketing Mix

Google has kicked third-party cookie retirement down the road again, but most marketers are already embracing new technologies to bridge the gap. Full Story: Forbes

7 tips for using marketing automations to drive leads

Marketing automations can help you streamline processes, increase productivity and, yes, capture more leads. Full Story: Martech

Artificial Intelligence in Business: 10 Key Insights for Beginners

Understand the significance off artificial intelligence in the present business world. Full Story: Analytics Insight

The Ultimate Guide to AI Marketing in 2024

Artificial intelligence is an absolute necessity if you are to keep the lifeblood of your business flowing. Full Story: Influencer Marketing Hub

ANALYTICS & BUSINESS INTELLIGENCE

Top 10 Self-Service Business Intelligence Tools of 2024

Embrace the top self-service business intelligence tools of 2024. Full Story: Analytics Insight

Top 10 Certifications to Excel in Business Intelligence

Master Business Intelligence: Top 10 certifications to accelerate your data analytics career. Full Story: Analytics Insight

BRANDING AND DESIGN

The Importance of Brand Language in 2024 (With Examples)

Have you ever noticed how certain companies seem to have a way with words? Their marketing materials and social media posts resonate with you, leaving a clear impression of their brand. Full Story: G2

Is your CEO ready for the future of branding?

CEOs can have an outsized impact on branding and brand value, from the influence (good and bad) of their personal brands on company performance, Full Story: CEOWORLD Magazine

Adapting graphic design in the age of AI

As customer preferences and technology continue to evolve, graphic design must adapt accordingly to remain relevant. Full Story: DM News

13+ Best Graphic Design Software of 2024 (Free and Paid)

Stunning design that speaks to an audience is paramount for brands of all sizes. Full Story: Adam Enfroy

VOICE STRATEGIES

Say Hello to Astra: Google Launches AI-Boosted Searches and a Smart Voice Assistant

Google unveiled a range of artificial intelligence (AI) advancements at its annual developer conference Tuesday (May 14), including more sophisticated analysis powered by Gemini, Full Story: PYMNTS

Siri | Features, Shortcuts, Abilities

Siri is Apple’s smart assistant across all of its platforms. Full Story: Apple Insider

Google’s Gemini AI is getting a chatty new voice mode

Google’s Gemini AI assistant is getting new voice chat capabilities for Gemini Advanced subscribers this year. Full Story: The Verge

How to connect Alexa to iPhone

Even if you’ve never owned a smart home device, we’re betting you’ve heard of Amazon Alexa. Full Story: digitaltrends

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