Ottawa’s Best Integrated Marketing Agency – Insights March 11, 2024

By Integrated Marketing Platform   | March 11, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Appeal To Digital Natives With New B2B Marketing Strategies

A funny thing happened to B2B marketers during the pandemic. Full Story: Forbes

Best Digital Marketing Bootcamps Of 2024

If you’re creative and tech-savvy and you love to experiment, the field of digital marketing may be the perfect niche for you. Full Story: Forbes

How to Market to Introverts

Marketers often rely on approaches such as hype and time-sensitive offers to capture attention and drive action. Full Story: MarketingProfs

Put Marketing at the Core of Your Growth Strategy

Growth is a perpetual business priority. Full Story: Harvard Business Review

Four emerging trends to help boost your marketing strategy

In a rapidly evolving consumer landscape, it’s crucial for SMBs to stay ahead of the curve. Full Story: SME Magazine

Understanding The Nuts And Bolts Of Growth Marketing

As the founder of a growth marketing consulting firm, I’m often surprised by how many people don’t know what we do. Full Story: Forbes

SOCIAL MEDIA

Strategies for Combatting Social Media De-Platforming in 2024

As 2023 drew to a close, a couple of high-profile cases once again prompted debate over de-platforming. Full Story: Hackernoon

Instagram Updates: Video Stickers, Campaign Marketplace, and More

Are you up to date on changes from Instagram? Full Story: Socialmedia Examiner

Understanding your online presence: The truth about social media algorithms

What is a social media algorithm, and how does it affect your business? Full Story: Jeweller Magazine

Maximising engagement: The impact of cookies on social media strategies

In today’s digital landscape, the way brands connect with you online is evolving rapidly, especially in social media marketing. Full Story: The Thaiger

New social media features and updates to know this week

New updates from Threads, Instagram, Reddit and more. Full Story: PR Daily

SEARCH ENGINE

Best SEO Tools & Software (March 2024)

The primary goal of search engine optimization (SEO) is to help your website rank higher in search engines such as Google. Full Story: Forbes

Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates

The Google helpful content update is now part of the core update; Full Story: Search Engine Land

The Rules of SEO Are Changing — Here Are 5 Powerful Strategies to Help You Rank in 2024

Do you need help to rank well on Google due to new algorithm updates? Full Story: Entrepreneur

Climate change SEO survey: Making the web more sustainable

Uncover the link between SEO and environmental sustainability and how SEOs can aid in shaping a greener digital landscape. Full Story: Search Engine Land

6 SEO Best Practices for B2B Brands

Although SEO has some fundamental best practices, Full Story: all Business

Why information satisfaction is key to Google’s ranking algorithms

Learn about information satisfaction or IS, a key metric in Google organic search rankings, and how to apply it to your business. Full Story: Search Engine Land

MOBILE MARKETING

The Best Text Message Marketing Services of 2024

Text marketing campaigns get far greater engagement from customers than email marketing campaigns do. Full Story: Business.com

Adobe Express Mobile App Gets The AI Treatment

The mobile version of Adobe Express is the latest of the company’s tools to be given an AI upgrade. Full Story: Forbes

DIGITAL SIGNAGE/ SCREEN MEDIA

DOOH advertising: How can marketers maximize the opportunities in 2024?

Digital out-of-home (DOOH) advertising rebounded strongly after the challenges posed by the Covid-19 pandemic and is set to form 75% of the OOH advertising market in 2027, Full Story: The Drum

EMAIL MARKETING

Email Marketing Tactics That Work

Wondering if your email marketing needs an upgrade? Curious what works in 2024? Full Story: SocialMedia Examiner

The Best Email Marketing Services and Survey Software of 2024

The Best Email Marketing Software. Full Story: Business.com

20 Top Email Marketing Tools for 2024 and Why

As marketers, we hold one common goal – to generate business for our companies or clients. We work tirelessly to create positive brand recognition, Full Story: simplilearn

New email sender rules: Legitimate mailers will be collateral damage

New Google and Yahoo rules governing sending email will lead to an arms race pitting email providers against spammers. Full Story: Martech

E-COMMERCE

11 Best Practices for Building an E-Commerce Website

A website is a crucial part of your e-commerce business, so what is one key step that’s necessary to build a successful e-commerce site? Full Story: all Business

Ways To Improve Digital Security For Your E-commerce Business

The current times are called the digital age because almost all businesses have shifted online. Full Story: Mitech News

Four Easy but Powerful E-Commerce Link Building Strategies

Link building for e-commerce can be challenging, but it doesn’t have to be. Full Story: G2.com

WEB DEVELOPMENT

10 Programming Languages Every UX Designer Should Know

Here are the top 10 programming languages every UX designer must know. Full Story: Analytics Insight

Jquery vs React: Comprehensive Guide for Developers

The jQuery vs React debate centers around two popular JavaScript libraries that achieve similar outcomes through distinct approaches. Full Story: simplilearn

5 Easiest Website Builders for Beginners in 2024

These are the best website builders for beginners, based on our extensive and impartial testing. Full Story: tech.co

Rust vs Python: Which Programming Language Leads in 2024?

Selecting the appropriate programming language for a project is a crucial decision for developers. When deciding, Full Story: simplilearn

The Ultimate Guide to Choosing the Best React Website Builder

Selecting the right React website builder can streamline your development process or bog it down. Full Story: sitepoint

MARKETING AUTOMATION

How to keep your marketing automation campaigns from ruining your week

Safeguard your marketing automation campaigns and prevent embarrassing mishaps with these essential checks. Full Story: Martech

10 “Best” AI Marketing Tools (March 2024)

Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Full Story: Unite.Ai

How AI is transforming marketing strategies in 2024

As we approach 2024, no brand or customer remains unaffected by AI. Full Story: Data Science Central

New for 2024! Compare 11 top marketing automation platforms

Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more. Full Story: Martech

ANALYTICS & BUSINESS INTELLIGENCE

AI Marketing Trends 2024: Email Hyper-Personalization & Analytics Guide Released

The recently published guide offers readers insight into how artificial intelligence can be used within content marketing strategies to improve customer engagement and increase efficiency. Full Story: Markets Insider

The Ubiquitous Nature Of Modern Business Intelligence

Business intelligence (BI) can be described as a series of technologies, Full Story: Forbes

Top 10 Free Websites to Master Power BI in 2024

Learn about the top 10 Free websites to master Power BI in 2024. Full Story: Analytics Insight

BRANDING AND DESIGN

In-Store Branding And The Psychology Of Shopping

First impressions count, and in-store branding can play a significant part in shaping consumer behavior, brand perceptions and purchase decisions. Full Story: Forbes

The Era of Faceless Branding Is Over — Here’s Why Modern Brands Fail and Publicity Reigns Supreme in 2024

No longer can a brand hide behind its company logo and expect to thrive. Full Story: Entrepreneur

5 Tips For Building An Unforgettable Personal Brand

It’s very annoying, but there’s no getting around it: you need a personal brand to succeed in 2024. Full Story: Forbes

VOICE STRATEGIES

The 8 Best Amazon Alexa Devices of 2024

There are so many smart home products to help us run our entire house. Full Story: Cnet

The Rise of Voice Search: Steps for Brands to Optimize and Ensure Online Visibility

Voice-powered searches are growing at a staggering rate. Full Story: The Fast Mode

Google Assistant guide: Make the most of your virtual assistant

Google Assistant can become your best helper! Full Story: Android Authority

iOS 17.4: Get Siri to Read Messages to You in Another Language

In iOS 17.4, which is now available, a new feature enables Siri to read incoming messages to you in the language(s) of your choosing. Full Story: MacRumors

Engage with Integrated Marketing Platform’s Other Operations:

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Best Marketing Agency in Montreal:
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Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro