Ottawa’s Best Integrated Marketing Agency – Insights June 3, 2024

By Integrated Marketing Platform   | June 03, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Marketing 2.0: Embracing The AI-Powered Future

We are observing a significant transformation in marketing driven by the swift progress of artificial intelligence (AI). Full Story: Forbes

Unlocking The Future Of Marketing: Mastering Modern 1:1 Communication

In the dynamic world of marketing, amid rapid technological advances, marketers widely agree that change is the only constant. Full Story: Forbes

This Unique Marketing Strategy Is Winning in 2024

Use this strategy to connect with customers, build trust and differentiate your business. Full Story: Entrepreneur

The Importance Of Trend-Spotting In Influencer Marketing

Successful trend-spotting is the thread that links evolving social trends and marketing strategies together. Full Story: Forbes

Why You Shouldn’t Stop Marketing In An Economic Downturn

We are in precarious economic times, and evolving effects are radiating across nearly every business and brand worldwide. Full Story: Forbes

Beyond The Logo: Modern Marketing With Branded Swag

Gone are the days when branded swag was simply a free t-shirt or tote bag handed out at trade shows. Full Story: Forbes

How Marketing Teams Can Move Beyond Traditional Attribution Models

The buying journey has turned into a complex maze, challenging the old playbook used by traditional marketing models. Full Story: Forbes

SOCIAL MEDIA

Importance of Social Media | Benefits of Social Media in 2024

Everyone today is on some social media platform. Teenagers on TikTok, influencers and small businesses on Instagram and Facebook, or professionals on LinkedIn. Full Story: simplilearn

How to Integrate AI in Social Media Marketing Strategies？

Social media marketing is an essential component of contemporary digital marketing strategies. Full Story: TheRollaDailyNews

How to Create a Social Media Presence That Stands Up to the Competition’s

Cut through the noise by amplifying your unique story. Full Story: RollingStone

Is Social Media Your Most Reliable Driver of Business?

A business website that runs consistently means your body shop is always ready to roll. Full Story: fender bender

SEARCH ENGINE

SEO Strategy: A Guide To SEO Success In 2024

I still remember how exciting it was when I finally figured out how to use SEO for a local bakery I worked on back in the late ’90s. Full Story: Forbes

Google Search Leak: Conflicting Signals, Unanswered Questions

Leaked Google documents suggest user engagement metrics influence rankings, contradicting past statements. Full Story: Search Engine Journal

B2B SEO In 2024: The Ultimate Guide

Struggling to make your business stand out in a business-to-business (B2B) ocean filled with vast numbers of digital competitors? Full Story: Forbes

Google Ads Now Being Mixed In With Organic Results

Google has been discreetly mixing ads within organic results for almost a year, recently making it official with a documentation update. Full Story: Search Engine Journal

6 guiding principles to leverage AI for SEO content production

AI can be a helpful tool for search-driven content production, but without these guiding principles, you might not see results. Full Story: Search Engine Land

4 key SEO lessons to avoid site launch disasters

Launching a new website? Learn from hard-earned lessons on major pitfalls to avoid, like improper redirects, lack of UX testing and more. Full Story: Search Engine Land

International SEO For 2024: 9-Point Checklist For Success

Take your international SEO strategy from beginner to advanced with this actionable checklist. Full Story: Search Engine Journal

MOBILE MARKETING

Why RCS mobile marketing is set to go big in the U.S.

U.S. marketers could be adding a more immersive messaging experience to their playbook with Apple’s new iOS this fall. Full Story: Martech

Mobile App Development Trends 2024: Key Technologies to Watch

With technological advancements, the global mobile market continues its meteoric rise, projected to surpass $673.8 billion by 2027. Full Story: WebProNews

Key 2023 Mobile Marketing Statistics: 20+ Insights You Can’t Miss

Mobile devices are essential for information, communication, business, and marketing. The mobile experience has now become an integral part of our lives. Full Story: TechReport

How to use SMS analytics to grow your startup

Short messaging service (SMS) analytics are fundamental to modern marketing campaigns since consumers typically prefer mobile over other channels. Full Story: tnglobal

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital Signage Software: Must-Have Features for 2024

Explore essential 2024 digital signage features: real-time updates, interactive displays, advanced analytics and more. Full Story: The Financial

Opinion: Digital Out of Home Provides All the ACES

The DOOH landscape has grown and evolved more than we could have ever anticipated. Full Story: AdWorld

Digital signage inflection points: past, present, future

Longtime industry expert Alan Brawn predicts the future of digital signage using lessons from its history. Full Story: Digital Signage Today

EMAIL MARKETING

10 Effective Email Marketing Strategies In 2024

Effective email marketing is crucial for engaging and retaining customers. Full Story: Forbes

Mailchimp vs Constant Contact (2024 Comparison)

If you’re looking for an affordable, effective way to build brand awareness and boost sales, email marketing should be on your radar. Full Story: Forbes

How To Get A Custom Email Domain In 2024

Despite the surge of communication and collaboration channels such as Zoom, Slack and Asana, many still use emails. Full Story: Forbes

E-COMMERCE

Looking To Start An E-Commerce Brand? Here’s How Niche Businesses Can Stand Out

When Ben Leonard started his former e-commerce business Beast Gear, he was frustrated by the quality of the jump ropes he used in his workout. Full Story: Forbes

How E-Commerce Businesses Can Understand The TCO Of Digital Solutions

With economic headwinds blowing hard, e-commerce businesses need to be as lean, efficient and productive as possible. Full Story: Forbes

3 Ways to Avoid Chargeback Losses on E-Commerce Sales

It may feel like you can finally rest and move on after you’ve made a sale–but beware of what might come after. Full Story: Inc.

20 Profitable E-Commerce Business Ideas in 2024

Whether you’re seeking small e-commerce business ideas or unique ventures to kickstart, our list of the best e-commerce business ideas has something for everyone. Full Story: Mobile App Daily

PUBLIC RELATIONS

How Google’s War on Small Business Led to a PR Crisis

It’s been absolutely fascinating watching the fallout from Google’s recent PR crisis, triggered by a series of extremely poor choices made by the once-beloved search giant. Full Story: NewsMax

11 Mistakes Businesses Commonly Make When It Comes to Public Relations

Building the brand image you want starts with smart PR moves. Full Story: RollingStone

WEB DEVELOPMENT

Top 20 Python Automation Projects Ideas For Beginners

Python is a popular, advanced, interpreted, interactive, and object-oriented scripting language. Full Story: simplilearn

How to Build a Website from Scratch in 6 Steps (for Beginners)

Want to build a website but don’t know where to start? Full Story: G2

Top 10 Programming Languages to Land Your Dream Job

Here are the Top 10 Programming Languages to Land Your Dream Job. Full Story: Analytics Insight

Exploring the Latest Trends in Website Design & Development

Maintaining success in the fast-moving world of website design and development means actively monitoring the latest industry trends, analyzing your competitors’ successes and failures, Full Story: Publicist Paper

MARKETING AUTOMATION

The Transformative Impact of Al on Marketing

Artificial intelligence revolutionizes marketing by providing data-driven insights, personalized experiences, and automation, offering businesses unprecedented opportunities. Full Story: Martech Outlook

Artificial Intelligence is Changing the World of Marketing

Salesforce’s ninth Salesforce State of Marketing Report highlights that as customers’ expectations for personalized experiences continue to rise, Full Story: RaillyNews

Top 20 AI Software of 2024: Best Picks for Business Users

These top AI software solutions enable companies of all sizes to gain great competitive advantage with artificial intelligence. Full Story: eWeek

ANALYTICS & BUSINESS INTELLIGENCE

Smart Business Intelligence Strategies For SMEs: Staying Competitive In 2024

In today’s competitive market, small and medium-sized enterprises (SMEs) are harnessing the power of business intelligence (BI) to help them stay ahead. Full Story: Forbes

Top 10 Power BI Projects Ideas for 2024

In the year 2021, the world’s data volume was approximately 80 zettabytes. Full Story: simplilearn

BRANDING AND DESIGN

40+ Vital Branding Statistics No Business Can Ignore in 2024

Today’s buyers crave emotional connections – and branding delivers. Distinct brands boast 134% higher equity returns than the S&P 500. Full Story: TechReport

What is Graphic Design? A Beginner’s Guide for 2024

When I walked into my Design 101 class sophomore year of college, I thought I knew everything I needed to know about the basics of graphic design. Full Story: G2

25 Graphic Design Tools That Will Transform Your Work

In today’s digital era, graphic design is a cornerstone for vision communication, branding, and storytelling. Full Story: simplilearn

VOICE STRATEGIES

Siri could let you control individual apps in iOS 18

As a part of its AI upgrade, Siri in iOS 18 will reportedly enable control of individual apps through your voice. Full Story: Cult Of Mac

Alexa will soon lose a popular shopping list feature

Shopping and to-do list apps like AnyList and Todoist will stop working with Alexa voice commands on July 1st unless their developers build a new custom skill. Full Story: The Verge

Apple Plans AI-Based Siri Overhaul to Control Individual App Functions

The feature will be at the heart of renewed Apple push into AI. Full Story: Bloomberg

How to use Google Assistant

If you use Android, you may have run into Google Assistant. Full Story: Android Police

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Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro