Ottawa's Best Integrated Marketing Agency - Insights December 4, 2023

By Integrated Marketing Platform | December 04, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Too often, CEOs and CMOs are not aligned on marketing’s role. Full Story: Forbes

Three Economy-Proof Tips For Landing Your Next Marketing Role

The U.S. economy has had its ups and downs over the past year, and like many roles, the number of marketing job opportunities has been stagnant. Full Story: Forbes

3 key stages to better content marketing: Attract, engage, convert

Everything you need to start your content strategy, whether you’re a small team just starting out, or a larger team looking to iterate on your process. Full Story: Search Engine Land

How To Turbocharge Your B2B Efforts With Peer-To-Peer Marketing

In modern B2B marketing, we invest a great deal of time and budget crafting messages and delivering them to our audience segments, Full Story: Forbes

Go-To-Market Strategies That Work Well for B2B Markets

The dynamics of the B2B market are entirely different from the B2C market. Full Story: Martech Series

Content Marketing Strategy in the Age of AI

Do you need to revamp your content marketing strategy? Full Story: SocialMedia Examiner

Tips for Making Your Marketing Plan

To paraphrase a famous exchange in Alice in Wonderland, “If you don’t know where you’re going, any road will get you there.” Full Story: CRM

SOCIAL MEDIA

20 Mistakes Brands Make That Can Decrease Social Media Engagement

The statistics don’t lie: More than three-quarters of all businesses reach their customers using social media, Full Story: Forbes

TV Marketing’s Reign Is Over; Now Social Media Has Taken Its Place

In the realm of marketing, television reigned as the undisputed champion for well over six decades. Full Story: Forbes

10 Social Media Marketing Tips to Drive Engagement

The benefits of social media marketing are undeniable. It provides businesses with an opportunity to reach a wider audience than ever before. Full Story: mint

Find A Perfect Audience Using Content And Data On Social Media

Finding the perfect audience is a universal approach to establishing a position of influence on social media using content to collect data. Full Story: Forbes

How to Measure Social Media Marketing Success

How to recognize what resonates with your audience, refine your approach based on those insights, and anticipate the next wave of evolution. Full Story: Invision

SEARCH ENGINE

9 SEO tactics for the holiday period

Here are tips to optimize your site for more organic visibility, website traffic and conversions this holiday season. Full Story: Search Engine Land

SEO Vs. PPC: Pros, Cons & Differences

Explore the synergy of seo and ppc for a balanced digital marketing strategy with this guide. Full Story: Search Engine Journal

How to find high-potential keywords for SEO

High-potential keywords don’t come from keyword planners or SEO tools. They come from third parties. Here’s how to find them. Full Story: Search Engine Land

Navigating SEO Challenges for Dynamic Websites: A Comprehensive Guide

Although digital marketing is always changing, search engine optimization (SEO) is an influential aspect of getting free website traffic. Full Story: itmunch

What is technical SEO?

An overview of technical SEO, how it fits into an overall SEO strategy, plus key activities, tools and skills you need to know. Full Story: Search Engine Land

16 Common SEO Mistakes You Don’t Want to Be Making

Digital marketing relies in part on Search Engine Optimization (SEO) to foster the success of a website. Full Story: Small Business Trends

MOBILE MARKETING

5 Steps to Successfully Creating a Small Business App

Launching an app is a great way to build your brand, but there are many steps in the app development process. Full Story: U.S. Chamber of Commerce

What to Look Out When Testing Mobile Applications?

This article highlights specific points to look out for when performing tests on mobile applications. Full Story: CIO Review

DIGITAL SIGNAGE/ SCREEN MEDIA

The benefits and pitfalls of AI adoption in digital signage

Generative AI opens the door to a whole new world of possibilities, Full Story: AV Magazine

The future of digital advertising: Four key trends shaping 2024

Macroeconomic trends, first-party data and the influence of artificial intelligence will all be instrumental for marketers next year. Full Story: Marketing Week

EMAIL MARKETING

Six must-have email marketing flows to elevate your customer journey

Email marketing flows are crucial for crafting a seamless and personalised customer journey. Full Story: Inside Retail

The Essential Email Marketing Strategy

Email marketing has been around for quite some time, and has established itself as one of the most profitable digital marketing channels. Full Story: readwrite

How to Get Started With Multilingual Email Marketing

Speaking with customers in their language is one of the cornerstones of proper personalization. Full Story: MarketingProfs

E-COMMERCE

4 Favorable E-Commerce Niches For Innovative Startups

New technologies like blockchain and AI have been in the spotlight in the past years. Full Story: Forbes

The Importance of Multi-Touch Attribution in eCommerce Marketing

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, Full Story: ClickZ

A Collective Approach To E-Commerce Fraud Prevention

E-commerce fraud is escalating rapidly, with projected losses of $48 billion in 2023, up from $17.5 billion in 2020. Full Story: Forbes

Why B2B companies are integrating ERP and ecommerce technology

A recent Deloitte Digital survey of 530 B2B organizations cited an estimated 13% loss of sales tied to the absence of helpful digital commerce. Full Story: Digital Commerce 360

The Process of Creating Custom Ecommerce Solutions

The rise of online shopping has led to an increased demand for custom Ecommerce solutions. Full Story: TechRound

PUBLIC RELATIONS

Four Ways AI Is Changing The Public Relations Industry

The integration of artificial intelligence (AI) into the public relations (PR) sector marks a pivotal shift in the way we, Full Story: Forbes

Public Relations in the Life of a Brand

At one point or another, you would have come across the word; Public Relations (PR). Full Story: Business Day

Six Trends In Public Relations To Watch Out For In 2024

Trends have a significant impact on businesses in a multitude of ways. Full Story: Forbes

7 Tips for Handling a PR Crisis in Your Business

Reputation crises are harder than ever to manage, but the right tactics can save your business image. Full Story: Inc.

MARKET RESEARCH

Bolstering Market Research With Anthropology

Everything we do, believe, and feel is rooted in cultures. Full Story: Forbes

Market research tactics that can take companies to the next level

The importance of market research for the growth and steady development of a company cannot be undervalued. Full Story: The Baltic Times

WEB DEVELOPMENT

Choosing the Right Framework for Java Web Development

The programming language Java has been a dominant force in the world of web development services for many years. Full Story: The Boss Magazine

10 JavaScript Libraries for Machine Learning and Data Science

The top 10 JavaScript libraries for web development that drive data science and machine learning. Full Story: Analytics Insight

Why You Shouldn’t Be Scared to Build Your Own Website

There is no question about it: if you have a business, you need a website. Full Story: all Business

10 Best AI Code Generators Transforming Development

Revolutionizing Development: The 10 Best AI Code Generators Transforming the Coding Landscape. Full Story: Analytics Insight

C# vs Python: Divergent Paths in Application Development

C# vs Python: Navigating Divergent Paths in Modern Application Development In 2023. Full Story: Analytics Insight

MARKETING AUTOMATION

Top 5 benefits of marketing automation

If an organization wants to help its marketers, it must invest in marketing automation. Full Story: TechTarget

6 ways to use generative AI for your marketing

Learn capabilities, use cases and ethical considerations as you integrate generative AI into your marketing strategy. Full Story: Martech

The Rise Of Artificial Intelligence In Marketing

In the midst of the constant buzz about artificial intelligence (AI) and its many benefits, Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

How generative AI will enhance cybersecurity in a zero-trust world

CISOs and CIOs continue to weigh the benefits of deploying generative AI as a continuous learning engine that constantly captures behavioral, Full Story: Venture Beat

How do you use data analytics for business insights?

In the fast-paced and ever-evolving landscape of modern business, Full Story: Dynamic Business

A Comprehensive Guide to Business Intelligence in ERP Systems

In the dynamic landscape of modern business, staying ahead requires more than just streamlined processes. Full Story: TechiExpert