Ottawa’s Best Integrated Marketing Agency – Insights April 22, 2024

By Integrated Marketing Platform   | April 22, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Navigating The Digital Marketing Landscape: Effective Strategies For Today’s Market

In today’s market, digital marketing tactics are rapidly evolving, adapting to changing consumer behaviors and powered by technological advancements that allow for better analytics. Full Story: Forbes

Will AI End Traditional Search Engine Marketing?

Gartner’s report spells doom and gloom, but only if marketers let it. Full Story: Cmswire

Where To Find Inspiration For Your Next Marketing Campaign

If you’ve found yourself staring at a blank google doc waiting for ideas to appear, you’re not alone. Full Story: Forbes

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

Today, there’s no shortage of opinion on how to do B2B marketing. Full Story: MarketingProfs

Cross-Channel Marketing In 2024: Five Insights And Recommendations

Today’s B2C marketers face a daunting challenge: effectively navigating the complex world of cross-channel marketing. Full Story: Forbes

Why Marketers Need To Better Control The ESG Narrative

The Financial Imperative to Better Manage Customer, Employee, and Investor Perceptions. Full Story: Forbes

SOCIAL MEDIA

Turn Your Social Media Followers Into Fans

Most small business owners recognize the importance of social media in growing their business and increasing their following. Full Story: Forbes

Importance of Social Media in 2024 and Beyond

Social media fosters global connectivity by bridging communication gaps across demographics and professions. Full Story: simplilearn

Best social media management tool of 2024

Help your business marketing with the best social media management tools. Full Story: techradar

50 TikTok Statistics in 2024 for Social Media Marketing

TikTok is a rapidly growing social media platform, with nearly 2 billion monthly active users worldwide. Full Story: metricool

As lead gen grows on social media, marketers discuss what’s working

Social media lead gen products are backed by machine learning and vast amounts of data. Full Story: Martech

How To Leverage Social Media to Optimize PR Success and Increase Your Brand Awareness

Entrepreneurs can establish authority and trust in their industries through the strategic use of social media, Full Story: Entrepreneur

SEARCH ENGINE

Why Gemini Will Not Replace Google Search

AI may not be the end of search engines after all. Full Story: Search Engine Journal

How Search Generative Experience Will Affect Local SEO & Businesses

Adapt your local SEO strategies to Google’s Search Generative Experience and thrive in the digital landscape. Full Story: Search Engine Journal

4 under-utilized SEO research approaches to tackle in 2024

Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance. Full Story: Search Engine Land

25 WordPress Alternatives Best For SEO

WordPress is a tool for building websites, blogging, and managing content, but it’s not right for everyone. Full Story: Search Engine Journal

Meta Integrates Google & Bing Search Results Into AI Assistant

Meta’s AI assistant, now powered by Llama 3, integrates real-time search results from Google and Bing. Full Story: Search Engine Journal

How to survive the search results when you’re using AI tools for content

Avoid the pitfalls and enjoy the benefits of AI content creation. Full Story: Search Engine Land

MOBILE MARKETING

Mobile Targeting And Privacy Strategies For App Devs And Advertisers

Mobile app developers and marketing professionals are currently facing a shared challenge: Full Story: Forbes

Revamped Adobe Express mobile app now available with Firefly gen AI tools

The Adobe Express app just received its biggest update yet by bringing features powered by Adobe Firefly generative AI. Full Story: BGR

DIGITAL SIGNAGE/ SCREEN MEDIA

New trends in CMS and cloud-based digital signage

Upcoming trends include growth in cloud-based digital signage, AI driving automation, dynamic content via integrations, and personalization for employees and customers alike. Full Story: Digital Signage Today

The Ultimate Guide to Buying Digital Signage Software

With numerous digital signage options available, choosing the right software for your needs can be a daunting task. Full Story: Digital Signage Today

10 Questions to Ask When Shopping for Digital Signage

Need some advice on how to plan your digital signage solution? Full Story: Digital Signage Today

EMAIL MARKETING

Super Charge Your Email Marketing Campaigns With the Power of AI!!

Email marketing is one of the easiest yet most successful strategies of marketing communication. Full Story: Hackernoon

New rules for bulk email senders from Google, Yahoo: What you need to know

Microsoft gets in on the bulk email restrictions act with an External Recipient Rate limit for Exchange Online. Full Story: Martech

How to Choose the Best Email Warm-Up Tool in 2024

Email warm-up tools have become one of the most essential tools for businesses and marketers who want to optimize their email deliverability and engagement rates. Full Story: MSN

E-COMMERCE

Best E-Commerce Platforms Of 2024

I performed an in-depth analysis to hone in on the best e-commerce platforms in 2024. Full Story: Forbes

Making the Most of Partnerships: Carving a Path to E-Commerce Success

Strategic partnerships offer an often untapped yet effective route to capitalising on Asia’s growing e-commerce opportunity. Full Story: Global Finance Magazine

How AI Will Be A Powerful Enabler In B2B E-Commerce

As B2B commerce continues on its fast pace of transformation to digital-first, it’s impossible not to look to AI for important technological advancements. Full Story: Forbes

Navigating the world of eCommerce web development for small businesses

In the dynamic world of e-commerce, small businesses face unique challenges in web development. Full Story: AZ Big Media

PUBLIC RELATIONS

A complete guide to corporate access platforms for investor relations

These 10 corporate access platforms, CRM systems and meeting technology providers are powering the investment engagement landscape. Full Story: IR Magazine

WEB DEVELOPMENT

How Much Does A Website Cost? (2024 Guide)

There are many components that go into establishing a website. You must factor in website costs for domains, hosting and design. Full Story: Forbes

Python Tutorial for Beginners

Python is one of the most commonly used programming languages today and is an easy language for beginners to learn because of its readability. Full Story: simplilearn

Java Projects 2024: Elevate Your Development Skills Now!

Java is the leading Programming Language in the IT industry, and it is being used for almost every type of software development. Full Story: simplilearn

Python for Software Development: Everything You Need to Know

Python software development services has gained immense popularity in recent years, revolutionizing the way applications are built across various domains. Full Story: Tycoonstory

MARKETING AUTOMATION

Artificial Intelligence In Retail: 6 Use Cases And Examples

Artificial intelligence in retail is injecting a fresh dose of energy into the industry, Full Story:  Forbes

A Comprehensive Guide On Using AI In Marketing

Marketers are often stuck with questions such as: Can we use AI in marketing? Full Story: Trade Flock

Types of Artificial Intelligence That You Should Know in 2024

The use and scope of Artificial Intelligence don’t need a formal introduction. Full Story: simplilearn

ANALYTICS & BUSINESS INTELLIGENCE

Generative AI Applications in Business Intelligence

Harnessing the Power of Generative AI for Advanced Business Intelligence Solutions. Full Story: Analytics Insight

Business Intelligence vs. Predictive Analysis: How Do They Differ?

Business intelligence (BI) refers to the processes, strategies, and tools used to convert raw enterprise data into information that is easier to interpret and use to understand business performance better. Full Story: Datamation

New Business Intelligence Platforms of 2024

Explore 2024’s BI platforms, including Power BI, for advanced business intelligence. Full Story: Analytics Insight

BRANDING AND DESIGN

How Are Startup Branding Strategies Evolving?

In the fast-paced world of startups, having a strong brand identity is crucial for success. Full Story: Entrepreneur

14 Expert Tips for Building a Successful Personal Brand

Building a successful brand means understanding who you are and staying true to it. Full Story: RollingStone

Top Graphic Design Skills to Master for Professional Success

Essential graphic design skills encompass creativity, communication, typography, and innovation, crucial across industries. Full Story: simplilearn

VOICE STRATEGIES

How to Use Gemini Advanced as a Virtual Assistant

To enhance your productivity here is a step-by-step guide on how to use Gemini Advanced as your go-to virtual assistant. Full Story: Techloy

Google Assistant not working? Here’s how to fix

Make sure Assistant is always listening!  Full Story: Android Authority

How to Reset Siri on Your iPhone, iPad, or Mac

The one troubleshooting step for all Siri-related issues. Full Story: Make Use Of

“Hey Siri” Not Working? Here’s How to Fix It

If “Hey Siri” isn’t working, you must double-check that you’ve enabled Siri on your Apple device. Full Story: Beebom

Engage with Integrated Marketing Platform’s Other Operations:

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www.IntegratedMarketingVancouver.ca

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Best Marketing Agency in Winnipeg:
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Best Marketing Agency in Toronto:
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Best Marketing Agency in Hamilton:
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Best Marketing Agency in London, Ontario:
www.IntegratedMarketingLondon.ca

Best Marketing Agency in Windsor:
www.IntegratedMarketingWindsor.ca

Best Marketing Agency in Montreal:
www.IntegratedMarketingMontreal.ca

Best Marketing Agency in Fredericton:
www.IntegratedMarketingFredericton.ca

Best Marketing Agency in Halifax:
www.IntegratedMarketingHalifax.ca

Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro