Integrated Marketing Ottawa | Daily Update – September 6th, 2021

By Integrated Marketing Platform | September 06, 2021 | Uncategorized,

MARKETING STRATEGY

Proving the value of marketing has taken centre stage

Marketers are increasingly accountable to their boards for their spend, and to justify it they need to be able to prove its short- and long-term effects. Full Story: Marketing Week

4 Fatal Errors That Destroy Marketing Campaigns

Launching a marketing campaign is one of the most exciting experiences that an entrepreneur will ever encounter. Full Story: Business 2 Community

Don’t Let Your Business Miss Out On These Three Digital Marketing Trends

The digital landscape is ever-changing. Full Story: Forbes

A Look at the Top 4 Digital Marketing Categories

Digital marketing has become a necessity for any business attempting to survive in this day and age. Full Story: CMSWire

Direct Marketing For The Direct To Consumer Brand

For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. Full Story: Forbes

Reach More Women By Following These 5 Marketing Insights

In fact, recent research shows that only 37% of Americans believe women are accurately represented in advertising (that number is even smaller amongst women—dropping to 29%). Full Story: Forbes

8 Common Reasons Why Marketing Campaigns Fail

How many times have you worked on a campaign that didn’t work? Do you remember the reason? Full Story: Forbes

Defining The Power Of Local Marketing

Who is a successful business owner or marketer today? The one who has a lot of tools in their pocket and the one who knows exactly how and when to use them effectively. Full Story: Forbes

SOCIAL MEDIA

What Social Media Marketing Is and How It Can Help Power Your Business

Social media marketing refers to the process of creating tailored content for social media platforms for the purpose of driving engagement and promoting a brand. Full Story: CMSWire

A Guide To Social Media Marketing For Dropshippers

With a growing number of online shoppers, many dropshipping stores are springing up globally. Full Story: Forbes

5 social media marketing strategies for your restaurant business

A savvy restaurateur will invest effort and resources to set up a solid social media presence for the brand. Full Story: Mobile Marketing Magazine

New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed

If you want to understand the latest social media platform updates, and maximize your own efforts in social media marketing … Full Story: Social Media Today

SEARCH ENGINE

Drive more traffic to your website: A beginner’s guide to SEO

If you have a website for your brand but it’s not getting the attention it deserves … Full Story: The Guardian

Why Should I Embed an SEO Audit Tool On My Website?

Every business on the internet nowadays is more or less dependent on SEO. Full Story: Business 2 Community

WTF is SEO and PPC?

Running into the billions every day, search offers huge opportunities for marketers looking to seize consumer attention, gain the biggest share of traffic, and boost website performance. Full Story: PerformanceIN

Easy SEO wins for agents: How to beat Google by playing its game

As local search gains ground with Google Local Pack, it’s critical that agents unlock its secrets. Full Story: Inman

MOBILE MARKETING

Mobile Marketing Tips That Won’t Break the Bank

Mobile marketing is a hot topic in the mobile world. Full Story: Telemedia Online

Best No-Code Mobile Apps Builders or Platforms

Numerous factors come into play when one decides to build a mobile app whether it is for their artwork, business, or even for entertainment purposes. Full Story: Business 2 Community

Best Programming Languages for Mobile Apps

Have you ever counted how many apps do you use per day? We’re so used to our mobile apps that we don’t even notice how they make up a huge part of our days. Full Story: News Anyway

7 Ways to Defend Mobile Apps and APIs from Cyberattacks

There are two essential elements driving progress in today’s digital-first economy: Mobile applications and APIs. Full Story: Security Boulevard

DIGITAL SIGNAGE/ SCREEN MEDIA

Small changes make a big impact in digital out-of-home advertising

Outdoor media company, QMS, and neuro-marketing firm, Neuro-Insight, have found and quantified the way changing digital out-of-home (DOOH) advertising can have a 38 per cent higher impact than static advertising – all by day five. Full Story: CMO Australia

Don’t look now, but here comes the future of digital signage

Unless you live in a remote part of the country, chances are there’s at least one digital sign within a block of where you live. Full Story: IT World Canada

EMAIL MARKETING

Is email marketing effective in 2021?

Advertising via email has been a huge part of digital marketing strategies. Full Story: Augusta Free Press

The 7 Best Email Scheduling Tools You Should Try

With email scheduling tools, you can write an email when an idea strikes you and schedule it to go at a better time. Here are the best tools to use! Full Story: MakeUseOf

E-COMMERCE

How AI Can Boost Sales for Your eCommerce Businesses

The COVID-19 pandemic has changed a lot of things about the world as we know it. And for many, the best way to survive is to adapt to the new normal. Full Story: Yahoo Finance

Privacy Changes to Streaming Ads Are Coming

Connected television, a rising star in the targeted, programmatic advertising industry, will soon be impacted by new privacy measures. Full Story: Practical Ecommerce

PUBLIC RELATIONS

11 Ways VR And AR Stand To Impact Advertising, Marketing And PR

When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities. Full Story: Forbes

Develop a Public Relations Strategy to Promote Your Small Business

PR, or Public Relations, is more essential than ever for small businesses to grow in 2021, and it doesn’t have to be super complicated or costly. Full Story: Small Business Trends

MARKET RESEARCH

How Do You Know Your China Market Research Is Working?

China’s western and central regions are skincare-focused, while its north and south regions are passionate about makeup and fragrance, making them very different target markets. Full Story: Jing Daily

WEB DEVELOPMENT

6 Key Benefits of Good Website Design

Are you on the fence about getting a website for your business? Perhaps you’re a “DIYer” wondering if you should hire a professional? Full Story: Social Media Today

How to Build a Hyperfast WordPress Website

Do you have a WordPress website? Would you like it to be faster? Full Story: Search Engine Journal

MARKETING AUTOMATION

Four Ways AI, VR & AR Can Enhance Your Marketing

When you sit back and think about the changes that have been made in technology over the past few years, it is quite amazing. Full Story: BBN Times

How AI Can Boost Sales for Your eCommerce Businesses

The COVID-19 pandemic has changed a lot of things about the world as we know it. Full Story: Black Enterprise

ANALYTICS & BUSINESS INTELLIGENCE

3 Stocks to Watch Amid Rising Usage of Business Analytics

As the shift to digitization has accelerated over the years, the importance of business analytics has also increased manifold. Full Story: Yahoo Finance

Seven ways how marketing analytics can add business value

Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. Full Story: Consultancy.com.au