By Integrated Marketing Platform | September 03, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
12 Clear Signs Your Current Marketing Strategy Isn’t Working
To set your company apart from its competition, you need to tell a unique story. Full Story: Forbes
When, How, and Why of Adjusting Marketing Strategy
There comes a time in the organization when the marketing strategy needs to be adjusted. Full Story: Business 2 Community
How COVID-19 Is Changing Consumer Patterns—and Why Marketing Strategy Should Change With Them
Marketers are anxiously awaiting the world to “return to normal,” but what does normal look like? Full Story: WhatTheyThink
Intent-driven content: A fresh marketing strategy to boost your brand
When it comes to analyzing what your customers want during the COVID-19 crisis, your brand has most likely had to do quite a bit of scrambling on an ongoing basis. Full Story: MultiBriefs Exclusive
In Marketing, A Strong Brand Is The Ultimate Influencer
When done right, influencer marketing can help brands more meaningfully and authentically connect with new audiences at scale. Full Story: Forbes
Why Entrepreneurs Need Agility Now More Than Ever
In these trying times, we’re already discovering that the businesses most likely to come out on the other side are the ones with the ability to adapt. Full Story: Forbes
The changing role of digital marketing
With the ongoing digital evolution, the functions of public relations and event management have gone through a drastic change over the past decade. Full Story: Marketing Interactive
12 Reliable Marketing Channels That Help Entrepreneurs Reach Their Target Audiences
Keeping current customers happy and consistently gaining new ones are the keys to sustained growth for any business. Full Story: Forbes
SOCIAL MEDIA
Why video marketing is important on social media
At least 92% of marketers say that video marketing is an incredibly important part of any digital marketing strategy as it is a very engaging medium. Full Story: Bizcommunity.com
Get More from Social Media: Why You Must Think Like a TV Network
Discover the three types of “shows” you need to be producing in social media nowadays that can get you better and more targeted results. Full Story: Search Engine Journal
Feeling The Pain Of Covid-19? Be Careful Of Counterfeiters When Turning To Social Media
The negative effects of the Covid-19 pandemic have hit every corner of the globe, impacting trade and commerce, social interactions, and educational systems of every type. Full Story: Forbes
Finding Meaning In Your Social Media Metrics
Today, digital data reporting, analysis, and application is a core part of most digital teams’ weekly or daily workflows. Full Story: Campaigns & Elections
SEARCH ENGINE
Why You Need A Long-Term SEO Strategy
Search engine optimization is a strategy that can certainly bring results. With your site crawling up the rankings, more visitors will arrive to be converted into customers. Full Story: Forbes
Search engine optimization was not that complicated back in the old days. It just needed some keywords and backlinks incorporated in written content. Full Story: Martechcube
Google Ads to limit Search Terms reporting, citing privacy
The impact will depend on what “significant” means, but advertisers are likely to lose visibility into at least some of the queries they pay for. Full Story: Search Engine Land
Twitter Showing Why Topics Are Trending
Twitter is adding context to trending topics with an update designed to answer the question: “why is this trending?” Full Story: Search Engine Journal
MOBILE MARKETING
‘Uncertain Times’ Offer a Certain Advantage for Mobile Commerce
Consumer behavior tends to change very slowly, but when it does eventually change, the shift can be quite rapid. Full Story: Total Retail
How COVID-19 pushed companies towards a mobile security strategy
At the start of 2020, many organizations were already focused on protecting their mobile employees – whether they were business travelers or the occasional employee working from home. Full Story: SC Magazine
Benefits of eCommerce mobile app for your business
In the present scenario, if you have to succeed in your business it is must that you have a eCommerce mobile app that is dominating the market with its usability and efficient services for both customers and business owners. Full Story: YourStory.com
Facebook Gaming’s New Mobile App Gives Esports A Chance On The Platform
Facebook has released a new Facebook Gaming app on iOS today, which only features gaming content with a focus on live streams on the platform. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Employees Benefit from Digital Signage in Goodwill Stores
Goodwill stores in Georgia and Alabama have become the latest converts from static to digital signage that we have to celebrate. Full Story: Digital Signage Connection
The Future of Programmatic DOOH: Verizon Media Extends Its Capabilities With New Partnership
Verizon media announced yesterday that it has extended its partnership with Broadsign to introduce a new contextual-targeting solution. Full Story: Toolbox
EMAIL MARKETING
Guide to Successful Thank You Email Newsletters, Examples and Best Practices
A little appreciation goes a long way. Showing customers how much they mean to you is an excellent way to build strong, healthy relationships. In the email marketing world, there is a unique tool for this: the Thank You email newsletter. Full Story: Designmodo
How to Improve Cold Email Inbox Rates
It is difficult to sit through the boatloads of emails every day and sift the ones that are important from the ones that could be avoided easily. Full Story: Business 2 Community
E-COMMERCE
Ecommerce is Booming. Here’s How to Take Advantage
Despite the COVID-19 crisis wreaking havoc on the global economy, ecommerce has surprisingly thrived through the pandemic and set itself on an incredibly promising growth trajectory. Full Story: Greenwich Time
Growth in online shopping creates surge in ecommerce roles, says Barclays
According to Barclays, the UK is the world’s third-largest market for ecommerce, and a substantial number of businesses have invested even further in technology under lockdown. Full Story: Furniture News Magazine
PUBLIC RELATIONS
Just Drive Media Acquires Table Public Relations
Today Just Drive Media, a full service, virtual marketing communications agency, announced the acquisition of Table Public Relations in San Francisco. Full Story: Martechcube
Three ways to build brand authenticity with PR
Public relations is a key player in building brand authenticity and an exceptional reputation as a brand. Full Story: Media Update
MARKET RESEARCH
Measure Protocol Releases White Paper on Market Research Data Quality
Measure Protocol, the ethical person-based data marketplace powered by blockchain, has released a new paper on market research data quality called “Is trust the solution to dirty data?” Full Story: PRNewswire
Market research company to lead evaluation of £200m of emergency government funds
The market research company Ipsos MORI is to lead an evaluation of £200m of emergency support to help charities through the coronavirus pandemic. Full Story: Third Sector
WEB DEVELOPMENT
How to Learn JavaScript: A U.S. News Guide
This collection of resources can help you learn JavaScript at the beginner, intermediate and advanced levels. Full Story: U.S. News & World Report
7 Ways to Start a Work-From-Home Business with Shopify
We all are facing the worst pandemic around the world. Many business owners and professionals have converted their jobs and professions on a home basis. Full Story: YourStory.com
MARKETING AUTOMATION
TOP 11 UNCOMMON USES OF ARTIFICIAL INTELLIGENCE FOR THE MODERN LIVING
Artificial Intelligence has been credited as a major disruptive force leading us towards digital transformation. Full Story: Analytics Insight
3 Review Site Profile Optimization Tips and Tricks
Whether your organization provides products or services, the feedback that you receive from your customers is invaluable, and the power of reviews has incredibly far-reaching benefits. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
Most consumers will trade their data for personalization
We love the personal service when shopping, but how much are we prepared to trade-off for that truly customized online experience? Full Story: ZDNet
Build Your Marketing Analytics Road Map to Growth
The margin for error for marketers right now is razor thin. Full Story: MarketingProfs.com
BRANDING AND DESIGN
15 Creative Ways To Boost Brand Image Through YouTube
The use of social media platforms for customer engagement and marketing has been growing exponentially over the last decade. Full Story: Forbes
How Are You Approaching Brand Optimization And Multifront Marketing?
As your campaigns grow in scope and vigor, you may reach a point where it feels like certain elements can play against one another. Full Story: Forbes
VOICE STRATEGIES
6 Tips to Make Your Samsung Watch More Google-y
Samsung Galaxy watches are, arguably, the best smartwatches for Android phones. However, they lack one major thing that people who use Android love: Google. There are a few ways you can make your Samsung watch a bit more Google-y. Full Story: How-To Geek
Google Assistant Beats Alexa and Siri at Answering Complex Questions: Study
Google Assistant is better at answering complex questions than either Siri or Alexa, according to data published by Bespoken. Full Story: Voicebot.ai