By Integrated Marketing Platform | September 01, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Inside The Nutrishop Marketing Strategy
At the nutritional supplement retailer Nutrishop, a focus on growth comes as the pandemic upends the ways consumers consider health and nutrition. Full Story: Forbes
What to Cut and What to Keep in Your Marketing Strategy
Recently, we shared 4 Tips to Audit a B2B Marketing Strategy to provide guidance to marketers looking to evaluate the strategic direction of their marketing plan. Full Story: Business 2 Community
12 ‘Old-School’ Marketing Tactics That Still Work
If you are old enough to remember the Fuller Brush salesperson knocking on your door, you may have noticed that certain marketing maneuvers that were once ubiquitous seem to have disappeared. Full Story: Forbes
Don’t Let the Supply Chain Silence Your Marketing
We see it across our home-related clients, from pool companies to composite deck and dock builders, to brands that supply motors for boats. Full Story: AiThority.com
Understanding Search Intent For Better Marketing
At its heart, marketing is the practice of connecting people or businesses with products and services they need and want. Full Story: Forbes
When It Comes to Video Marketing, Don’t Underestimate the Power of Frequency
In the past, one TV commercial could reach tens of millions of people at once. Those days are gone. Full Story: Entrepreneur
Three Digital Marketing Industry Challenges That May Positively Impact Email Marketing
Email and digital marketers can be excused if they have been feeling a bit stressed over the past year. Full Story: Forbes
How To Use Instagram’s New Updates In Your 2021 Marketing Strategy
With over a billion users, Instagram is a major player in most business’s marketing strategy. Full Story: Forbes
SOCIAL MEDIA
3 Key Steps Towards Maximizing Your Social Media Marketing Approach
But it’s one thing to say ‘go build a social media presence’ and another thing altogether to do it. Full Story: Social Media Today
5 social media marketing strategies for your restaurant business
A savvy restaurateur will invest effort and resources to set up a solid social media presence for the brand. Full Story: Mobile Marketing Magazine
What Social Media Marketing Is and How It Can Help Power Your Business
Social media marketing refers to the process of creating tailored content for social media platforms for the purpose of driving engagement and promoting a brand. Full Story: CMSWire
Want to be a social media influencer? Here are some tips for getting started
Building a brand and cultivating an audience requires consistent production and willingness to hustle. Full Story: Los Angeles Times
SEARCH ENGINE
Redefining SEO Automation in 2021
Automation is not a tool that simply replaces manual work. Discover what true automation is and how to leverage its full potential. Full Story: Search Engine Journal
How to Improve SEO Through Keyword Mapping
Keyword research can be a lot like lawn care. Full Story: CMSWire
How to Write an Author Bio: E-A-T, SEO Tips & Great Examples
Looking for author bio writing tips? Learn why it’s important for SEO, readers, E-A-T, and UX, plus see examples and a sample template here. Full Story: Search Engine Journal
3 Keys To Redesigning Or Migrating Your Site Without Killing Your SEO
Migrations and site redesigns are times of peril for your website’s organic search performance. Following a specific set of search engine optimization (SEO) guidelines, however, can minimize the changes in your analytics … and to your bottom line. Full Story: JumpFly
MOBILE MARKETING
Mobile App Collaboration: 5 Tips for Working with Your Developer
Developing a mobile app for your business is a wise move. Millions of businesses have apps that help keep their customers connected and engaged. Full Story: Appolicious
Google Play app store revenue rose $11.2 billion in 2019
According to a court document unsealed on Saturday, Alphabet Inc’s (GOOGL.O) Google made $11.2 billion in revenue from its mobile app store in 2019, providing a detailed look into the service’s financial results for the first time. Full Story: TechStory
Facebook revamps Settings page of the mobile app for better user experience
Facebook has announced a few changes for its Android, iOS, mobile web and FB Lite users. Full Story: Firstpost
How to Protect Your Blockchain.com Account With Two-Step Verification
Whenever you try to log in to your Blockchain.com account, you’ll be asked to verify your identity. Full Story: MakeUseOf
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH advertising rises nearly 80% in 2021 Q2
OOH advertising revenue increased 38% — with DOOH jumping almost 80% — in the second quarter of 2021 compared to the previous year, accounting for $2 billion, based on figures released by the Out of Home Advertising Association of America, according to a press release. Full Story: Digital Signage Today
Getting started with programmatic DOOH – what brands and agencies need to know
According to the Interactive Advertising Bureau (IAB), interest and investment in Digital Out of Home (DOOH) advertising is on the rise. Full Story: Marketing Mag
EMAIL MARKETING
How to Transform Media Coverage Into Leads and Sales
There is so much more we can do today with media mentions in order to maximize market exposure, authority and profitability. Full Story: Entrepreneur
Should You Invest In Branding Right Now?
Your marketing investment will be far more cost-effective if it’s launched under a cohesive brand umbrella. Your website, social media, email marketing, blog … Full Story: Forbes
E-COMMERCE
Ecommerce personalisation in a post-COVID world
In an increasingly busy and competitive online marketplace, personalisation is still the tool for getting in front of the competition. Full Story: Marketing Mag
Without a Word: 5 Reasons Why You Should Use Visual Search in E-commerce
Figures show that 70% of customers leave online stores if they can’t find the necessary item in a minute. How can etailers survive and remain competitive under such conditions? Full Story: TFOT
PUBLIC RELATIONS
11 Ways VR And AR Stand To Impact Advertising, Marketing And PR
When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities. Full Story: Forbes
How design thinking can help startups evolve their communications and PR strategy
A templatised approach does not work for a long-term impact when it comes to communications and PR. Full Story: YourStory
MARKET RESEARCH
How Do You Know Your China Market Research Is Working?
China’s western and central regions are skincare-focused, while its north and south regions are passionate about makeup and fragrance, making them very different target markets. Full Story: Jing Daily
WEB DEVELOPMENT
WordPress website builders: the best plugins in 2021
With the best website builders, you can create a new site with next to no experience or technical knowledge. Full Story: ITProPortal
Those annoying website pop-ups about cookies — what should you do about them?
If you’re using the internet, you’re bound to run into pop-up messages from websites asking you how you feel about cookies. Full Story: Yahoo Finance
MARKETING AUTOMATION
The Propelling Impact of Artificial Intelligence on Businesses
By the end of 2022, businesses are expected to have an average of 35 Artificial Intelligence projects in place. Full Story: International Business Times
4 ways how AI can boost the top line of fashion and luxury brands
A growing number of fashion and luxury brands are leveraging smart technology and the rich customer data they have at their disposal to make better strategic decisions in the commercial domain. Full Story: Consultancy.eu
ANALYTICS & BUSINESS INTELLIGENCE
4 ways to harness the power of ‘revenue intelligence’ and boost sales
Revenue intelligence sounds intimidating but demystifying and learning how to apply it can supercharge a business. Full Story: Fast Company
What Is Business Intelligence and Capabilities That Can Help
BI or Business Intelligence takes advantage of software and services that help to transform big data or any other relevant information into actionable insights that can help to inform an organization’s decision making processes and can be used to present these analytical findings into a report or a chart, graph and more. Full Story: Telemedia Online
BRANDING AND DESIGN
What To Do When Branding Clients Don’t Know What They Want
Do you have your clients and the best interest of their brand in mind? Full Story: Forbes
Startup Advice From The Design Entrepreneur Who Is Helping To Make Branding Affordable
As an entrepreneur, it can be tempting to spend big money on branding right off the bat. After all, you want to put your best foot forward and make a splash in the market—especially in the increasingly visual world we live in. Full Story: Forbes
VOICE STRATEGIES
Alexa will now speak louder if it detects a lot of background noise
The new ‘Adaptive Volume’ feature is available in the US. Full Story: Engadget
Hulu Cheat Sheet: Keyboard Shortcuts and Voice Assistant Commands
Grab this free cheat sheet that lists all the Hulu keyboard shortcuts and voice commands for Google Assistant and Alexa. Full Story: MakeUseOf