By Integrated Marketing Platform | September 16, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Successful Marketing Requires Strategy
Developing a marketing strategy requires several stages, and you can’t rush the process. Here’s how to create a strategy that takes you to your goals. Full Story: Forbes
The 12Ps of marketing technology (martech)
Further, for martech to succeed, the technology needs to be successfully adopted and utilized by the marketing team in a manner that advances, or accelerates, the marketing strategy. Full Story: ClickZ
8 Outbound Lead Generation Tactics to Drive Sales Fast
With all the focus on the great returns that inbound lead generation provides, outbound lead generation has been left in the dust. Full Story: Business 2 Community
5 Tips To Succeed In Digital Marketing For Logistics Companies
In today’s highly competitive work environment, the potential growth of B2B digital marketing is no secret. Full Story: DC Velocity
How to Do Content Marketing like a Pro
Good thinking. Content marketing can help you cut through the noise and be heard by relevant audiences. Full Story: Business 2 Community
Why it is So Important to Follow Up With Leads
According to IRC Sales Solutions, only 2% of sales are made during the first point of contact. Full Story: Small Business Trends
5 Strategic Tips On Digital Marketing For Businesses To Survive The COVID-19 Pandemic
Businesses from across the world have taken a serious hit with the spread of COVID-19. Full Story: International Business Times
How to Run Cost-Effective B2B Online Marketing Campaigns?
Times are tough. The economic fallout resulting from the COVID-19 pandemic has been disastrous as consumers and businesses alike have changed their buying and spending habits to survive. Full Story: MarTech Series
SOCIAL MEDIA
4 Great Tools For Live Video Streaming on Facebook
Today I have some live streaming resources to help you improve your reach through Facebook Live. Here’s four links with tips and tricks to kick start your work week. Full Story: Business 2 Community
The Complete Guide to Social Media Listening for Nonprofits
While there are thousands of articles talking about various techniques and tools businesses can use to boost their profits, nonprofit marketing is a bit of an obscure topic rarely discussed in the wider marketing circles. Full Story: Business 2 Community
15 Awesome Examples of Social Media Marketing
The best social media campaigns have one thing in common – they engage people. Here are 15 outstanding examples of campaigns that did just that. Full Story: Search Engine Journal
Boosting your business through social media
Social media is one of the most effective marketing tools at your bakery’s disposal. Full Story: bake Magazine
SEARCH ENGINE
7 of the Best Tips to Create SEO-Friendly Content
SEO and content marketing go hand-in-hand as one cannot be done effectively without the other. Full Story: BBN Times
How SEO Can Work for Every Type of Business
The world has really moved onto the world wide web. Full Story: Business 2 Community
SEO Copywriting Tips That Keep People On Your Page
Right now, it might feel like a never-ending battle getting people to stay on your page. Full Story: Telemedia Online
Search engine optimization, also known as SEO, is the process of increasing the quantity and quality of site traffic from search engines by increasing the visibility or ranking of a site or a webpage on a search engine. Full Story: Global Banking And Finance Review
MOBILE MARKETING
Branded mobile apps are about to get a boost from iOS 14
Apple is set to release its new mobile operating system, iOS 14, tomorrow. Full Story: VentureBeat
The future of mobile phones is foldable, Samsung says
Samsung’s latest smartphone, the Galaxy Z Fold2, is about to go on sale, and it indicates the company’s commitment to a new kind of device: Full Story: The Independent
New report emphasises importance of shopping app strategy
AppsFlyer, SaaS (Software as a Service) mobile marketing analytics and attribution platform, analysed the key shopping patterns and behaviours of consumers. Full Story: FashionUnited UK
Timing could be right for AT&T’s ad-funded mobile plans
AT&T is mulling the launch of mobile phone services that are subsidised by advertising, according to reports. Full Story: Telecoms.com
DIGITAL SIGNAGE/ SCREEN MEDIA
New Google and Twitter Content Coming to a Digital Signage Screen Near You
Stale content on public screens is a thing of the past with Screenfeed’s newest social plug-n-play solution. Full Story: PR Web
Digital signage vendors address COVID-19: Navori Q&A
Digital signage vendors have had to adjust their offerings to help meet new COVID-19 needs. Full Story: Digital Signage Today
EMAIL MARKETING
Five Reasons for Ignoring Email Marketing — Debunked!
You’re tired. You’re burned out. You have a lot to worry about. This list pretty much describes everyone these days. I feel your pain. But one area that can alleviate some of your frustration is your email marketing program. Full Story: Built In
How To Set Up An Effective Email Marketing Campaign
Email marketing is now one of the most popular forms of marketing. Full Story: Rockland County Times
E-COMMERCE
It’s Time to Drop the ‘E’ From ‘Ecommerce’
It all started out with very high expectations. Literally. Full Story: Observer
2020 and the Reign of the eCommerce Store
To date, 2020 has been an interesting year for all of us, to say the very least. Full Story: Qrius
PUBLIC RELATIONS
PR can flourish in these trying times by swiftly pivoting
PRWeek has doubled down to reflect all aspects of lockdown life, PR’s diversity conundrum and the primacy of purpose in producing real change. Full Story: PR Week
Survey: Marketing and PR alignment a must for success
Brand leaders are looking for better integration between public relations and marketing as COVID-19 has increased the importance of delivering cohesive messaging. Full Story: CMO
MARKET RESEARCH
Small business survey Q3: Some incremental improvement but still a long road to recovery
Small business owners are learning to live with the drag on economic activity resulting fromefforts to contain the coronavirus. Full Story: FXStreet
What’s your remote workforce costing you?
Insight into mobile expense management − one of the more critical expense categories − is now more important than ever before. Full Story: ITWeb
WEB DEVELOPMENT
Why everyone should learn Python in 2020 & post-COVID
Python, created in 1991 by Guido Van Rossum, is a popular programming language that can be used for web development, software development. Full Story: RushPRnews.com
5 Incredible Benefits of Employee Training and Development
If your industry deals with IT, software engineering, website development, cybersecurity, or social media you cannot afford to skip employee training. Full Story: TheNewsTrace
MARKETING AUTOMATION
How to Use Demand Generation and Marketing Automation For Growth
96% of the people who visit your website are not prepared to buy anything yet. Full Story: Business 2 Community
6 Steps to Begin Your Marketing Automation Software Journey in 2020
A business owner or an entrepreneur is a person who consistently comes up with solutions to meet one very crux challenge – how to reach markets and audiences on a constant basis. Full Story: South Florida Caribbean News
ANALYTICS & BUSINESS INTELLIGENCE
4 steps marketers must make for their data capabilities to take flight
Brands have begun to accept that an all-or-nothing approach to marketing services and in-housing is a losing proposition. Full Story: The Drum
Decoding customer experience in the digital world
Brand Equity partnered up with WebEngage, a customer data platform and marketing automation suite to host a panel discussion titled ‘Martech Dialogues’. Full Story: ETBrandEquity.com
BRANDING AND DESIGN
Seven Reasons Why Branding Is So Important To A Business
Branding plays a significant role in the success of any business. Many businesses employ different branding efforts. Full Story: SCOOP EMPIRE
A Detailed Overview of Branding in Digital Marketing
Branding in digital marketing is a phrase that explains various complex processes in which a company attracts its consumers online. Full Story: Newswire
VOICE STRATEGIES
There are 117 million voice assistant users in the U.S. right now, with that number predicted to grow. And, the comfort consumers have with voice assistants like Alexa, Google Home and Apple’s Siri has led to a rise in voice-powered advertising. Full Story: Digital Media Solutions
Sonos Customers Angry Over Limited Alexa Voice Features
Sonos who are facing court action from Google after the US sound Company claimed that the big search Company nicked their technology for their own speakers is now getting slammed by customers because they only deliver half the features found in Amazon’s Alexa voice assistant. Full Story: ChannelNews