By Integrated Marketing Platform | October 05, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing that Works Now! 10 Bad Habits Digital Marketers Must Leave Behind
One thing is certain in today’s innovative, digital, social, automated and always on connected world and that is change. The only guarantee we have is change. Full Story: Business 2 Community
5 Content Marketing Tips You Probably Aren’t Using But Should
You already know content marketing is important. And you’re probably already doing it. Great. Full Story: Influencive
Should Companies Invest in Content Marketing?
The core objective of content marketing is to reach and engage the desired target audience. Full Story: BBN Times
7 ways to use offline marketing to great effect
Sometimes it seems like the whole world has gone online. People watch TV and listen to the radio on the web, buy things on the internet and even socialise online. Full Story: Free Malaysia Today
How to make marketing easier by creating instead of consuming
As a small business owner, it’s easy to think that the more information you consume the more effective your marketing will be. Full Story: IamExpat in the Netherlands
10 Best Marketing Books of All Time
Marketing has gotten way too complicated and overwhelming. Full Story: Small Business Trends
Amazing SaaS Startup Growth Strategies You Shouldn’t Miss
Roughly 31 million new businesses are started in the United States each year. Going into business for yourself can be a bit scary at first. Full Story: Bull Source
10 Small Shifts That Can Make a Big Impact in Your Marketing Strategy
Improving your marketing doesn’t necessarily require a complete overhaul. Sometimes, small shifts are enough to make a major impact. Full Story: Small Business Trends
SOCIAL MEDIA
Video Marketing On Social Media
Video marketing is the use of videos to reach out to an audience and convert them into customers. Full Story: The Union Journal
Reconsider Your Social Media Following
In this digital era, everything seems to revolve around social media. Full Story: The Montclarion
Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy
You may think your followers want one type of content when really they want another. Full Story: Entrepreneur
6 privacy and security mistakes you’re making on social media
From Facebook to Twitter to Instagram and all the sites in between, we’re voluntarily giving out more information online than ever. Full Story: Komando
SEARCH ENGINE
10 reasons why you should start investing in SEO for your business success in 2020
One of the most straightforward reasons a business needs to start SEO is that most consumers prefer to choose the best results that are not paid for – there’s no better way to define SEO. Full Story: Born2Invest
Top Five Things to Do for Good SEO
It is undeniable that using the right keywords is a smart way to improve and gain rankings. Full Story: Hill Country Breaking News
How to Avoid Mistaking Correlation for Causation in SEO
There are a lot of SEO studies out there, but not all of them are made equal. Full Story: Search Engine Journal
‘Domain Age Impacts Rankings’ (and 8 Other SEO Myths)
Many myths surround the complex signals that search engines use to determine organic rankings. Full Story: Practical Ecommerce
MOBILE MARKETING
4 Ways You Can Use Messenger Chatbots To Create Better Hotel Guest Experiences
From increasing Trip Advisor rankings to minimizing face-to-face contact, stay ahead of the tech curve by implementing messenger chatbots at your hotel. Full Story: Entrepreneur
Offline-first Apps: Everything You Should Know about the Trending Customer Experience Strategy
Around the globe over $2.7 billion is lost yearly because of poor connection and bad internet speed. Full Story: Appinventiv
Google will now allow users create and view tasks in Google Calendar mobile app
Now users will be able to add, edit and view tasks on the mobile app of Google Calendar. Full Story: Firstpost
A Glimpse into the Future of the Health with Mobile Technology
The aim of the healthcare sector has always focused on the quality of services provided to patients, affordability, and effectiveness. Full Story: The European Sting
DIGITAL SIGNAGE/ SCREEN MEDIA
LENS – The Evolution In Out-Of-Home Analytics
In a move to drive a new industry standard, the platform – to be known as LENS – will initially be rolled out by LUMO Digital Outdoor, with discussions currently underway with several Australian and UK-based media operators. Full Story: Scoop.co.nz
Data and targeting efficiencies drive programmatic ad spend growth
In all, 40% of advertisers believe that audio will drive future growth versus a third of agencies who are prioritising DOOH. Full Story: The Drum
EMAIL MARKETING
Email marketing is not something that is prominently featured on my homepage, so chances are I confused the person that clicked on the ad and they don’t know … Full Story: Business 2 Community
How to change iPhone’s default email app on iOS 14
Apple’s new iPhone update, iOS 14, was released on September 16th. One of its big features is that you can change the default email app from Apple’s email app to another app. Full Story: Tech Gaming Report
E-COMMERCE
I’m Tracking Buy Setups in Giants in E-Commerce and Wireless Technology
Alibaba Group Holding and Advanced Micro Devices both offer technical reasons to be interested in their shares. Full Story: RealMoney
Why you should be selling on Facebook Shops and how to get started (infographic)
The Covid-19 pandemic and lockdown restrictions have impacted badly on small retailers that had to close their doors. Full Story: Digital Information World
PUBLIC RELATIONS
Preemptively Planning For A PR Crisis: How To Protect Your Company
Plan for the worst and hope for the best. It’s a saying you’ve probably heard many times, but when you’re running a business, it’s never a good idea to leave anything to chance. Full Story: Forbes
How COVID-19 made concise messaging even more crucial
There’s a place in your content mix for long-form pieces and deep dives, but brevity is what will bring in new audiences. Full Story: PR Daily
MARKET RESEARCH
The Dos and Don’ts of Market Research Amid COVID-19
The pandemic may have stopped many operations in their tracks, but the need for strategic business decisions has never wavered. Full Story: Business 2 Community
Market research must avoid short-termism post-Covid-19
UK – The market research sector must avoid “short-term thinking” and focus on deeper listening and longer-term behaviour change if it is to remain relevant after Covid-19, a Market Research Society (MRS) virtual webinar has heard. Full Story: Research Live
WEB DEVELOPMENT
Google Chrome adds new features for web development
Google Chrome is the most famous web browser in the world, with more than 62% of the market share of web browsers across all operating systems, according to the latest statistics from W3Counter. Full Story: AlKhaleej Today
A website builder is exactly what it sounds like — an online or an offline app that helps you build a website. Full Story: TechRadar
MARKETING AUTOMATION
Five Inbound Marketing Best Practices And Tips
Marketing automation plays a major part in inbound methodology. The right marketing automation software allows you to manage all of your internal processes … Full Story: Forbes
7 Types of AI Marketing Tools That Drive Leads
People in all kinds of industries are debating artificial intelligence (AI) pros and cons. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
Microsoft enhances customer data platform in pandemic times
So is the change in spend patterns – most CMOs are looking to drastically increase their marketing analytics spend in the coming years. Full Story: ETBrandEquity.com
How the supply chain is handling Covid-19
Cost-cutting habits have left supply chains chasing their tails in the wake of the pandemic. We take a look at how they’re coping. Full Story: ComputerWeekly.com
BRANDING AND DESIGN
Three Steps To Becoming A Brand People Trust
Brand trust is paramount to success in today’s climate. I am always inspired when I talk to new business owners — entrepreneurs or professionals with a dream and a vision to build a company, sell a product or a service… Full Story: Forbes
What Marketers Need to Know About Branding
Design terms can seem complicated, especially if you aren’t a designer. However if you’re a small business, or a marketer it’s highly likely you’ll have to use your company brand in your visual materials. Full Story: Business 2 Community
VOICE STRATEGIES
Alexa, teach me how to teach you
Alexa, amazon’s voice-based virtual assistance like Siri for the iPhone, and Cortana for Microsoft Windows, is a cloud-based service. Full Story: TNW
Every new Amazon Alexa feature for Echo and how to use them
Turns out you can teach your old Echo new tricks. We’ll show you what they are. Full Story: CNET