By Integrated Marketing Platform | November 09, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The dark side of marketing technology (martech)
Even with all its potential, martech presents many challenges for businesses. From the problems with complexity to the inability to find talent, we’ll unpack some of them. Full Story: ClickZ
Holiday Marketing: Which Is Better, Direct Mail Marketing, or Digital Marketing?
The holiday season is nearing, meaning more people are willing to spend a lot for their loved ones. Full Story: Student Assembly
10 Factors That Will Make or Break Your Influencer Marketing Campaign
Here’s a handy list of must-dos to improve the return on investment of your influencer collaborations. Full Story: Entrepreneur
Content Marketing Statistics You Should Know
Need to justify that content marketing works? Discover the latest content marketing statistics below. Full Story: Small Business Trends
10 Tips for Getting More Bang for Your Marketing Buck
There are so many tactics that small businesses can use for marketing. But it’s not always easy to get full value from each strategy. Full Story: Small Business Trends
People Love Video Marketing Tactics: Why You Need Them
Everyone knows that video sharing is booming on the Internet because people love video marketing tactics. Full Story: Business 2 Community
10 Factors That Will Make or Break Your Influencer Marketing Campaign
Influencer marketing paves the way for brands to build connections, create social proof, and highlight their value proposition through strategic partnerships with knowledgeable influencers. Full Story: Greenwich Time
Branding vs. Marketing – What’s Best for Small Businesses
Branding and marketing are often treated as synonymous, but it is important to understand the difference between the two. Full Story: Daily Invest News
SOCIAL MEDIA
Should Job Candidates Use Social Media To Connect With Their Interviewers?
More than ever, jobseekers are looking for any edge to increase their odds of landing a job. In my conversations with jobseekers, a common question is how to use social media. Full Story: Forbes
Top-Rated Courses to Help Improve Your Social Media Skills
Social media courses can help to build a general understanding of the platforms and functions before diving deeper in, ensuring that you won’t get left behind in all of the lingo. Full Story: Entrepreneur
Facebook Provides New Ad Copy Tips to Help Maximize Performance
And for many, that will involve ads on Facebook and Instagram, where you can maximize your reach, and boost brand awareness. Full Story: Social Media Today
The Perils of Moderating Depression on Social Media
If Instagram over-polices mental health content, it risks alienating people who use the platform to build community in healthy ways. Full Story: WIRED
SEARCH ENGINE
How to do international SEO for your business website?
With several tips and tricks, you can take advantage of international SEO. Full Story: ITProPortal
SEO tools – How many do you use?
Alyeda Solis is an international SEO consultant, author, and speaker, who has helped thousands of brands enhance their organic reach via her SEO strategies. Full Story: Digital Information World
Using Virtual Assistants: The Complete Guide for SEO Agencies
Thinking of hiring virtual assistants for your agency? Full Story: Search Engine Journal
When Data Science Meets Technical SEO
Data science crosses paths with both big data and artificial intelligence when it comes to analyzing and processing data known as datasets. Full Story: insideBIGDATA
MOBILE MARKETING
Marketing Your Business For The Mobile World
As the world of business evolves, so to will the way you try to develop your branding and marketing strategies. Full Story: Android Headlines
Market Snapshot: Desktop and mobile internet usage in 2020
Desktop and mobile internet are surging in use thanks to the coronavirus pandemic – but just how big a boost are they getting in 2020? Here, experts at HighSpeedInternet.net outline the market for us in 2020. Full Story: Telemedia Online
StarHub mobile revenue continues to be smashed by COVID
Mobile revenue down by almost 30% as overall revenue falls by 14.5% compared to the third quarter of 2019. Full Story: ZDNet
Trends of the Month: Ad challenges, sports and mobile video
Advertising budgets have been through a whirlwind and the last few months of 2020 look challenging for some. Full Story: Warc
DIGITAL SIGNAGE/ SCREEN MEDIA
Covid puts DOOH in the spotlight: How can brands make the most of it?
The cornonavirus pandemic has accelerated the digital shift in the Out Of Home (OOH) sector. Full Story: Exchange4Media
7 tips to develop awesome digital signage
Digital signage is an evolving medium and it is an interesting mix of the traditional and the new age. Full Story: Digital Signage Today
EMAIL MARKETING
Email is one of the most important ways through which we communicate. It has become part of most everyone’s day-to-day life. Full Story: VOA Learning English
6 Tips to Tame Your Email and Maximize Your Time Management
Don’t fall into these common time-wasting traps. Full Story: Entrepreneur
E-COMMERCE
Practical tips while applying AI and ML to generate eCommerce product content
Commerce has evolved to eCommerce, and the ‘e’ stands for more than ‘electronic’. Full Story: DATAQUEST
7 Quick Tips to Drive 2020 Holiday Sales
Consumers will rely on online merchants more than ever during this year’s holiday season. Here are seven tips for retaining shoppers and closing more sales. Full Story: Practical Ecommerce
PUBLIC RELATIONS
9 reputation accessories your PR content marketing needs now
Put your fizz on Biz. For any occasion or celebration where appreciation by discerning business audiences is required, we serve up your best content chilled and sparkling among daily top stories, via your Press Office on Bizcommunity. Full Story: Bizcommunity.com
The 5 Google Chrome Extensions Every Digital PR Pro Needs in Their Toolkit.
The processes for digital PR and link building are often lengthy and tedious. Full Story: Business 2 Community
MARKET RESEARCH
Market research can ‘change the narrative’ on sustainability
Our economy is no longer fit for purpose when it comes to addressing climate change, and market researchers and businesses have a role to play in changing narratives around sustainability, according to independent strategist and activist Paddy Loughman. Full Story: Research Live
WEB DEVELOPMENT
Company made to change name that could be used for website hacks
Script jokes don’t go over well with the UK government. Full Story: Engadget
Why You Need an SSL Certificate on Your Website in 2020
Technology and data drive the current world we all live within. Full Story: DC Velocity
MARKETING AUTOMATION
Marketing’s Role In Building A Customer-Centric Company
Digital technology and access to customer data are constantly reshaping the role of marketing, and as more and more businesses are reorienting toward a customer-centric focus, this extremely valuable customer data becomes a big part of that shift. Full Story: Forbes
AI poses a leadership test for business
While AI today is good at repetitive tasks and can replace many managerial functions, it could over time acquire the “general intelligence” that humans have. Full Story: RetailWire
ANALYTICS & BUSINESS INTELLIGENCE
Using Analytics to Help Your Marketing Succeed
The more you know about the effectiveness of your marketing campaigns, the better you will be able to adapt and get more attention. Full Story: Olive Press
The Business Case For Futures Intelligence
The pandemic has created a shift in the way executives think and what their priorities are. Full Story: Forbes
BRANDING AND DESIGN
6 Essential Branding Tips for Tech Businesses
Branding is vital for any business — especially for companies in tech. Full Story: TechBullion
How to Build a Digital Brand That Lasts
What makes a brand last? Knowing the answer is what separates sustainable success from eventual obscurity. Full Story: Harvard Business Review
VOICE STRATEGIES
Samsung Adds “Hey Sammy” Wake Word to Bixby, But Only on the Galaxy Home Mini
Samsung’s Bixby voice assistant can now be awoken by saying, “Hey, Sammy or “Sammy-ya,” but only on the Galaxy Home Mini smart speaker. Full Story: Voicebot.ai
Google Home: 5 amazing things you didn’t know your smart speaker could do
Move whatever you’re listening to in the garage into the main house with a simple command. Full Story: The Union Journal