Integrated Marketing Ottawa | Daily Update – November 19th, 2020

By Integrated Marketing Platform | November 19, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

4 Tips for Adding Video to Your Marketing Strategy

Explore several ways you can start using video content to get more paying customers across all of your existing marketing channels. Full Story: Business.com

A Beginner’s Guide to Building an Account-Based Marketing Strategy

As marketers, we spend every day juggling dozens of projects at once, making it tough to decide which trends to pay attention to. Full Story: G2

How to Use Memes to Promote Your Business: A New Marketing Strategy

Marketing a business through memes is becoming widely popular these days. The practice has even led businesses to adopt a new strategy i.e., meme-jacking. Full Story: Influencive

Create a Content Marketing Strategy For Your Business

Content marketing helps raise SEO, builds brand ambassadors, and promotes amplification through social sharing. Full Story: Business 2 Community

Using the scientific method to test digital marketing strategies

This far into an unprecedented global pandemic, we’ve all made significant personal and professional changes. Full Story: ClickZ

How to Build LinkedIn Sales Funnel for Allbound Marketing

LinkedIn is a fast-growing B2B platform for marketing. Step-by-step guidance is indeed for leveraging it to the full potential. Full Story: YourStory.com

What is next in Digital Marketing?: A 2021 Perspective

Digital Marketing, one of the hot topics in the Martech arena, evolved as a pivotal aspect amidst the pandemic. Full Story: Martechcube

14 Long-Term Digital Marketing Strategies For Your Real Estate Business

From direct mail to “sold by” signs, marketing has always been vital for agents, brokers and other real estate pros to get their name out there. However, as the industry continues to embrace the digital world, many professionals are looking to increase their digital marketing efforts. Full Story: Forbes

SOCIAL MEDIA

To Survive, Social Media Needs Better Governance

As social media companies increasingly take on the role of free speech arbiters, they need to ensure their policies offer transparency and the types of checks and balances government relies on. Full Story: Built In

Facebook Makes its Latest Experimental App Available to All Users

Facebook’s New Product Experimentation team has announced a full US launch of its latest app, called E.gg, which enables users to create web-based collages of their favorite things. Full Story: Social Media Today

5 Steps to Creating Learner-Centered Content on Social Media

Establish yourself as an authority figure in your field by creating educational content with impact. Full Story: Entrepreneur

5 Smart Tools to Boost Your Digital Marketing in 2021

With 2020, and its various challenges, now almost behind us, it’s high time that we start thinking about 2021, and how to optimize your marketing approach for the year ahead. Full Story: Social Media Today

SEARCH ENGINE

9 Secrets To SEO Success

Search engine optimization (SEO) is a large toolbox of strategies small business owners can deploy to help potential customers find them online. Full Story: Forbes

Why It’s Time to Retire Black, White & Gray Hats in SEO

Color-coded terminology of SEO is so “old school.”.Full Story: Search Engine Journal

Analyzing competition with SE Ranking tools

Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals. Full Story: Search Engine Land

8 Powerful Link Building Techniques to Increase Search Engine Ranking

Is link building in your SEO arsenal? If not, then it is high time that you include it. Full Story: Promotion World

MOBILE MARKETING

16 Crucial Things Companies Often Forget When Building Mobile Apps

More and more consumers are using their phones to surf the Web and shop for goods and services. Full Story: Forbes

Why is Financial Plan Invaluable for Your Mobile App Business?

Mobile apps are gaining popularity more than ever as technology developed. Nowadays, almost everything can be accessed through a mobile or tablet. Full Story: IMC Grupo

Apple halves App Store commission for small developers

Apple is going to cut the commission it takes from smaller developers for sale of apps and virtual items within them on its App Store. Full Story: MobileMarketing Magazine

Instagram revamps its mobile messaging app Threads

Instagram is continuing to develop its standalone messaging app, Threads. Full Story: TechCrunch

DIGITAL SIGNAGE/ SCREEN MEDIA

The Potential Of Digital Out-of-Home Advertising Powered By Programmatic

The advertising industry has had a rough 2020 and one would assume that outdoor would’ve felt the full force of it. Full Story: B&T

OOH can’t be dumbed down to just an impression buy

As an “offline” medium without a direct one-to-one connection between screens and audiences, there’s a layer of complexity to out of home that doesn’t exist in many other channels. Full Story: CampaignLive

EMAIL MARKETING

How Email Marketing 2.0 is Shaping a Better CX

In the past, email marketing was a one-size-fits-all solution. Full Story: Customer Think

How do I improve my email marketing efforts?

Your customers are looking for solutions to their problems. Do your emails offer solutions? Full Story: AdVantageNEWS.com

E-COMMERCE

Five Ways AI Is Changing Everything We Know About eCommerce

In today’s digital age, artificial intelligence (AI) may not be that out of place. Full Story: Customer Think

From Brick And Mortar To Click And Order: Transitioning To eCommerce

The COVID-19 pandemic has changed the face of shopping, increasing the demand for eCommerce experiences. Full Story: Forbes

PUBLIC RELATIONS

3 ways PR pros can win with SEO and analytics

Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content. Full Story: PR Daily

Apple gets an easy PR win by reducing commission for some app makers

Gadget giant Apple takes 30% of everything spent on its app store, but it’s halving that rate for anyone who earns let than $1 million per year. Full Story: Telecoms.com

MARKET RESEARCH

New Research on Top Digital Marketing Practices

There are clear-cut behaviors that will maximize your firm’s lead-generation capabilities. Full Story: advisorperspectives.com

3 Ways to Win Consumer Confidence with Market Research

Market research has evolved its techniques over the past 170 years, but at its core, it’s still guided by a simple question: Do the people you talk to trust you? Full Story: Entrepreneur

WEB DEVELOPMENT

5 Tips to Declutter Your Website Design

Clean and simple website design has been fashionable for a while now. Simultaneously, one is expected to have enough content to satisfy search engines. Full Story: Business 2 Community

What’s a Website For?

Independent natural products retailers seem to intuitively know the daily work they do to help others get and stay well is more important than having a website. Full Story: WholeFoods Magazine

MARKETING AUTOMATION

The role of Artificial Intelligence in modern businesses and marketing

Among all the new innovations, the role of artificial intelligence (AI) has become more important. Full Story: Nairametrics

Natural Language Processing’s Impact on Marketing

Natural language processing is the hottest area of artificial intelligence (AI) as “huge models, large companies and massive training costs” dominate the arena. Full Story: CMSWire

ANALYTICS & BUSINESS INTELLIGENCE

Future of Customer Analytics will Steer your Business

he digital revolution has released a storm of advancement and disruption. Full Story: Analytics Insight

Businesses must focus on data’s higher purpose in the new normal

Many companies have declared themselves on a journey to become data-driven, but for an organisation to realise the full potential of data requires a fundamental shift in the way it views and defines its value. Full Story: Verdict