By Integrated Marketing Platform | June 28, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing With Consumer Trust In Mind
Trust has the power to make or break a brand. Full Story: Forbes
What Marketing Really Needs And How To Get It
I used to teach political science. When someone would ask me what I did for a living, however, I told them I taught chemistry. Why? Full Story: Forbes
Custom Software For Marketing Growth: Is It Worthwhile?
Marketing is the fuel that keeps companies going and growing in the competitive landscape. Full Story: CoFounder Magazine
The Importance of Driving Multichannel Digital Marketing Today
Multichannel digital marketing (MDM) is a necessity for the modern marketer. With enhanced access to information, today’s consumers are intelligent and diversified. Full Story: MarTech Series
Tech marketing in the age of agility: trends, implications and the way forward
Technology has always been a powerful tool for businesses – to compete, adapt, and grow. Full Story: The Drum
B2B Marketing: Translating spends to revenues on a click
Marketing spends typically tend to focus on building brands and less on generating revenues. Full Story: Business Insider
Why sticky agile marketing teams perform better
Teens have some inherent advantages when it comes to affiliate marketing, but adult affiliate marketers can learn a lot from their success. Full Story: Entrepreneur
Seven Of The Best Ways To Encourage Peer-To-Peer Marketing
Referrals from happy customers are a big key to growth for most companies, which is why so many brands offer their customers incentives to refer friends and family. Full Story: Forbes
SOCIAL MEDIA
Top Social-Media Marketing Essentials for Small Businesses
Here’s how to establish growth-maximizing social-media plans for small companies. Full Story: Entrepreneur
What are the Crucial Benefits of a social media marketing company for promoting your business?
The trend of social media marketing company service is inclining continuously, which leads to increased reach worldwide. Full Story: Vents Magazine
8 steps to avoid a trial by social media
Brands can spend years carefully crafting a reputation, only to have one poorly managed crisis see them enter the cancel culture discourse. Full Story: Marketing Mag
Eight Smart Social Media Moves To Ramp Up Your Company’s Success
While social media is a popular way for people to connect with friends and share entertainment. Full Story: Forbes
SEARCH ENGINE
7 Fears Business Owners Have (but Shouldn’t) About SEO
Search engine optimization (SEO) can help the right customers find your company. Embrace it. Full Story: Inc. Magazine
How to Create a Winning Local SEO Strategy for Your Business
Local SEO is one of the best marketing tools to drive new business. Increase rankings, traffic, and leads with this guide. Full Story: Search Engine Journal
SEO for small businesses: how to make your budget go further
Small businesses will face many challenges over the coming months, as the entire world’s economy recovers from the recent pandemic and the many issues that it caused. Full Story: East Midlands Business Link
Use A Feedback Loop For Better SEO Results
Search engine optimization, commonly known as SEO, is a complicated marketing strategy that eludes even the best entrepreneurs. Full Story: Forbes
MOBILE MARKETING
4 tips to improve your mobile app
It’s estimated that over 2.5 billion people around the world own a smartphone. Full Story: Techaeris
15 Tips For Ensuring Your Mobile App Stays Fresh And Relevant
As consumer use of smartphones and tablets has continued to grow in recent years, many businesses have developed and launched mobile apps. Full Story: Forbes
Mobile App Discovery Platform Appnext Continues Expansion
Appnext is already delivering growth to advertising clients in Turkey, resulting from its end-to-end app discovery solutions that manage the entire mobile journey of a user: Full Story: MarTech Cube
Microsoft Teams mobile app got a lot of useful upgrades
use Microsoft Teams Thanks to a series of updates announced by the company this week, it’s set to be more intuitive to use on your smartphone. Full Story: Illinois News Today
DIGITAL SIGNAGE/ SCREEN MEDIA
The term describes the use of digital (possibly interactive) media content in advertising and information software like Kit Cast for: Full Story: GISuser.com
New Takes on Advertising Could be Set to Go Wild
Is normalcy coming back to much of consumer activities in the United States? Quite possibly yes, with some caveats — one being that things are looking even more intense than they were before. Full Story: Benzinga
EMAIL MARKETING
Why Every E-Commerce Brand Needs to Be All-In on Email Marketing
Millions of consumers worldwide use email and its use continues to increase throughout the years. Full Story: Entrepreneur
How to Choose the Right CRM System
A customer relationship management (CRM) manages your small business interactions with clients. The right CRM has the tools and features that include lead tracking, contact management, and other items. Full Story: Small Business Trends
E-COMMERCE
Is WordPress Good Or Not For An Ecommerce Website?
This article is about WordPress and the advantages and disadvantages of using it for e-commerce website building. Full Story: Technotification
Pro Tips To Improve Your eCommerce Business
While many businesses around the world felt the massive impact of COVID-19, one area that particularly thrived was eCommerce business. Full Story: Yahoo Finance
PUBLIC RELATIONS
8 Ways to Prepare for Public Relations Success
Before reaching out to journalists to promote your business, lay the groundwork for greater success when the time is right. Full Story: Entrepreneur
5 Ways Adding PR Can Help You Own Your Industry Online
The internet is a wonderful place, brimming with opportunities for businesses. Full Story: Forbes
MARKET RESEARCH
In early 2021, a European (Malta) market research company released a service called Brand Auditor… Full Story: MarTech Series
WEB DEVELOPMENT
Where Will Magento Web Development Be 5 Years from Today?
Magento is one of the best platforms available as of now for the development of an ecommerce store. Full Story: Influencive
Progressive Web App Development
Progressive web application development has emerged as a popular trend in web development. Full Story: Programming Insider
MARKETING AUTOMATION
How Artificial Intelligence Is Taking Over Our Gadgets
AI is moving from data centers to devices, making everything from phones to tractors faster and more private. These newfound smarts also come with pitfalls. Full Story: The Bangkok Post
The why and how of marketing automation
Marketing automation is a broad term that encompasses many technologies, tools, and solutions designed to improve efficiencies in your marketing process while creating less work for the individual. Full Story: Insurance Business America
ANALYTICS & BUSINESS INTELLIGENCE
6 Different Types of Data Analytics To Make Smart Business Decisions
Business intelligence refers to the data a company collects that can be applied to strategic business decisions. Full Story: TechBullion
The Digital Disruptors – Top 3 Much-Needed Start-Ups To Watch In 2021
Even though the size of the average start-up pales compared to some of the more established companies, it’s hard to ignore the role they play in the prosperity of the global economy. Full Story: Entrepreneur
BRANDING AND DESIGN
5 Brands That Have Already Nailed Their Marketing in 2021
Marketing has changed over the years. The marketers back in the Sales Era saw tactics like aggressive promotion to sell goods, followed by the Marketing Era, that focused on products that people actually want. Full Story: Business 2 Community
How to Save Money on Graphic Design for Your Small Business
Small business owners are known for wearing many hats — they sell, market, manage customer service, make coffee and write blog posts. Full Story: Cyprus Mail
VOICE STRATEGIES
Video Game Voice Actors Alarmed by New AI Voice Technology
A game modder recently released an unofficial update to the popular game “The Witcher 3,” which was a welcome addition for fans of the series. Full Story: Futurism
Verizon is Developing an Alexa-Powered Smart Display
Verizon is developing a new smart display using Alexa as a voice assistant, according to a new FCC filing first spotted by Protocol. Full Story: Voicebot.ai
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