By Integrated Marketing Platform | July 08, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Key Inputs You Need For B2B Marketing Planning
When B2B marketing leaders start their annual planning, they often lack some critical input. Full Story: Forbes
How Omnichannel Marketing Feeds Into Stronger Customer Experiences
Omnichannel marketing is the key to meeting customers where they’re at and ensuring cohesive experiences across channels and devices. Full Story: CMSWire
In stocks, your portfolio’s investment risk is its beta. Full Story: Contracting Business
Identity Solutions Can Overcome the Challenges of Personalized Marketing
Increasing concerns about consumer privacy are changing the way organizations collect and use personal data. Full Story: Destination CRM
The merger and acquisition (M&A) process can be an exciting opportunity to grow a business and expand opportunities. Full Story: Forbes
Do you have a strategy worthy of a brief? These three questions will tell you
The IPA has been knocking around for over a century and, throughout that time, it has done incredibly important and useful work for advertising agencies. Full Story: Marketing Week
New Vs. Repeat Customers: Where Should You Focus Your Marketing?
When marketers and business professionals discuss marketing strategies, the subject of the almighty marketing funnel and corresponding budget allocation inevitably makes its way into the conversation. Full Story: Forbes
Good Reads You Might Have Missed: Content Marketing
Content marketing is an important part of any association’s hard work. Full Story: Associations Now
SOCIAL MEDIA
Social Media Retargeting: What It Is and How To Do It Like A Pro
Social media advertisements have the power to bring in new customers and reinvigorate existing ones. Full Story: AllBusiness.com
Twitter Launches Initial Test of Collaborative Tweets
It’s interesting to see social platforms taking a sudden interest in co-creation as a means to facilitate more engagement. Full Story: Social Media Today
9 Useful YouTube Marketing Tactics
We have listed down the best marketing tactics to increase engagement on YouTube. Full Story: Malawi Nyasa Times
A Guide To Social Media Algorithms & How They Work
Discover key insights on how the algorithms work for eight social media platforms your marketing organization may be using. Full Story: Search Engine Journal
SEARCH ENGINE
7 Tips For Building SEO + UX-Minded Navigation
Looking to drive higher website value from both your users and search engines bot? Check out these tips on how website main navigation optimization help. Full Story: Search Engine Journal
Creating new content vs. optimizing old webpages: Which is better for SEO?
You want the overall quality of your website to be high, not just the new webpages you are creating now or in the future. Full Story: Search Engine Land
What is SEO and What do You Need to Know?
Search engine optimisation, or SEO, is the process of improving the visibility of a website in search engines. Full Story: Oberon Review
8 WordPress SEO Plugins to Boost Website Traffic on Site
Search Engine Optimization (SEO) is a collection of techniques aimed at enhancing the visibility and ranking of a website within the results of organic searches. Full Story: BBN Times
MOBILE MARKETING
Top Mobile Ad Formats for Display Advertising Campaigns in Mobile Apps
Mobile ads are significant for advertisers because of which app publishers are immensely focused on their app monetization techniques. Full Story: ReadWrite
Mobile app for seniors to be launched soon
A mobile app dedicated to older people will be launched to encourage social productivity and promote the wellbeing of those above 50 years, according to Amazing Seniors, an interactive online platform. Full Story: The Sun daily
5 skills that will help you become a mobile app development specialist
Mobile app development, the creation of software applications designed to run on mobile devices, is a lucrative niche that requires a specific set of skills to excel in. Full Story: TechRadar
Mobile App Design: The Complete Designer’s Guide in 2022
In simple words, mobile app design refers to designing the user interface (UI) and user experience (UX) in a manner that delivers the best experience to a… Full Story: Programming Insider
DIGITAL SIGNAGE/ SCREEN MEDIA
The Benefits Of Using Digital Signage Software
Digital signage is a versatile tool that can be used for a variety of purposes. From advertising and marketing to customer service and wayfinding, digital signage can help businesses achieve their goals. Full Story: East African Business Week
Focus on customer journey to provide best digital experiences
As digital signage continues to advance in retail, brands are putting more focus on improving customer experience. Full Story: Digital Signage Today
EMAIL MARKETING
How to Create a Lean Email Marketing Plan for Your Startup
Here are some tips to help startups devise an email marketing plan with few resources. Full Story: Entrepreneur
Email at Scale: How to Increase Campaigns and Manage Complexity
Growing your business goes hand in hand with scaling your email channel. But sending email at scale is no small feat, especially considering that campaigns are more complex than ever. Full Story: MarketingProfs
E-COMMERCE
How Brick-And-Mortar Stores Can Use Data To Compete With E-Commerce
Despite much naysaying, the Covid-19 pandemic did not issue a death knell to the brick-and-mortar retail industry. Full Story: Forbes
4 Strategies That Will Help You Improve Your eCommerce Website
Ecommerce is the future of shopping. In the last 20 years, online retail has marked significant growth with the spread of the most popular e-commerce platforms like eBay and Amazon. Full Story: GISuser.com
PUBLIC RELATIONS
What A Journalist Wants: A Publisher’s-Eye View Of What Makes Great PR
The following statements are all too common in our editorial meetings. Full Story: Forbes
Public Relations Vs. Publicity: What’s the Difference?
In this article, we will define each term and discuss their differences in terms of scope, objective and nature. We’ll also give reasons why you might need a public relations agency to help your company reach its goals. Full Story: Digital Journal
MARKET RESEARCH
Want to make market research better? Stop listening to your participants
“The problem with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say.” Full Story: The Drum
WEB DEVELOPMENT
The best new CSS features for 2022
From little-known scroll-snap properties to astonishing new color palettes, here are seven Cascading Style Sheets updates you won’t want to miss. Full Story: InfoWorld
How to use blockchain technology in web development
The world of web development happens to have ceaseless wonders in it. Full Story: Techiexpert.com
MARKETING AUTOMATION
AI Won’t Replace Marketers—It Will Make Them More Valuable
We live in a world of torrential data flows that outstrip our limited human ability to comprehend and act on this information. Full Story: Forbes
Why data-driven marketing needs artificial intelligence and machine learning
Today’s marketers face major challenges as the regulatory and technical environment in which they operate continues to shift, while the days of the third-party cookie are severely numbered. Full Story: The Drum
ANALYTICS & BUSINESS INTELLIGENCE
THE RIGHT BUSINESS INTELLIGENCE STRATEGY LEADS TO LUCRATIVE RESULTS
Are you looking for the best way to build your business intelligence strategies? We explain techniques, roadmap, and examples of BI strategies in this article. Full Story: Dataconomy
Marketing analytics to drive Business Growth
In the digital marketing world, there’s an inundation of data. Full Story: MarTech Cube
BRANDING AND DESIGN
Pros And Cons Of On-Demand Logo Design
There’s never been as much focus on on-demand services as there is today. Full Story: Forbes
6 Ways to Market Your Brand on LinkedIn
Building a strong, recognizable online presence is important to your brand. Full Story: Inc. Magazine
VOICE STRATEGIES
Alexa 101: Everything you need to know about Amazon’s virtual assistant
Siri and Google Assistant might be king on mobile, but Amazon’s Alexa dominates the smart speaker market in the US. Full Story: Android Police