By Integrated Marketing Platform | December 21, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing Strategies For The New Year
Unless you sell gym memberships or highly discounted winter clothes, the first few months after the holiday season are typically quite slow when it comes to growth and sales. Full Story: Forbes
Influencer marketing: A beginner’s guide
Influencer marketing has become an essential business strategy for marketers. Here is a primer on how you can get started as an influencer. Full Story: nestegg.com.au
Why is product design so important?
Design as a general concept can lead to attractive opportunities for a company. Full Story: TechiExpert.com
The State Of Influencer Marketing: Top Insights For 2021
2020 wasn’t what anyone expected with the Covid-19 pandemic impacting most industries and wreaking havoc on best-laid plans. Full Story: Forbes
How fashion got marketing right in 2020
During a year of turmoil, fashion companies focused on their customers as never before. The lessons will endure beyond the pandemic. Full Story: Vogue Business
A Look at Marketing’s Biggest Data Challenges of the 2020s, Part 2
Earlier this month, we dove into what researchers found as one of the greatest data challenges for marketers this decade, distilling and activating the incredible amount of data they have access to. Full Story: CMSWire
Your B2B customers are not rational. Here’s how cognitive marketing will push their buttons
It’s tempting for B2B marketers to imagine that their customers are deeply rational, ordered, professional beings. Full Story: B2B Marketing Online
6 Chinese Marketing Terms You Should Know
The year 2020 has been rendered practically non-existent due to the recent pandemic. Full Story: Marketing magazine Australia
SOCIAL MEDIA
2021 social media trends for brands to watch
Coronavirus has changed many things, but one constant that remained was social media. Full Story: AZ Big Media
How to Become Popular on Social Media
It’s not just you everyone wants to become famous on social media because of its footprint toward the Movie star or celebrity. Full Story: Programming Insider
These Apps Showed Me That Looking At My Own Photos Is The Best Social Media
Influencers, advertisers, friends of friends of friends. Social media is a great way to get mundane updates about people you don’t know very well. Full Story: Mashable
5 Best entertaining social media platforms –
Social media has a significant effect on the lives of the people. It is used for professional as well as personal use. Full Story: VENTS Magazine
SEARCH ENGINE
How to Build the Right Set of SEO Resources for Your Company
Looking to identify what you really need from your SEO team? This framework will help you in establishing your ideal SEO resource stack. Full Story: Search Engine Journal
Search engine optimisation investment ‘vital’ amid pandemic
Despite COVID-19 spurring exponential increases in internet usage, web and mobile-based traffic has hit new lows for certain businesses. Full Story: Khmer Times
Adding Google’s “How-To” Structured Data to Your Content – A Beginner’s Guide
If you’ve stumbled upon this post, chances are you’re intrigued by the way the “how-to” featured snippets display in search results— more importantly; you’re intrigued by the potential positive impacts of “how-to” structured data. Full Story: Business 2 Community
5 Tips for growing your small business
Use SEO Services. If you’re a small business operating entirely online, you should definitely utilize SEO services. Full Story: Forbes
MOBILE MARKETING
Today’s Mobile Workforce: Don’t Compromise on Cybersecurity
In today’s uncertain working world, it is vital your teams can work anywhere. However, mobile working introduces fresh security challenges. Full Story: Infosecurity Magazine
9 Areas Where Mobile Marketers Can Improve in Q1 of 2021
The first quarter of any new year comes with its own challenges and expectations for marketers. Full Story: Business 2 Community
What Is A 5.5G Mobile Network & The Intelligent Internet Of Everything?
Huawei revealed that an upgraded form of 5G may be possible in the future. What would ‘5.5G’ entail and how does the company plan to get there? Full Story: Screen Rant
Samsung vs Huawei in 2020: Never been closer to losing the crown
Samsung remains the biggest smartphone maker in the world at the end of 2020, but the company has never come closer to losing its spot to another Android OEM than it did this year. Full Story: SamMobile
DIGITAL SIGNAGE/ SCREEN MEDIA
Three things to consider before investing in digital signage
By encouraging improved customer engagement, better in-store experiences and impressive sale growth, digital signage is a no-brainer for companies of all sizes and across all sectors looking to step up their game in a highly-competitive consumer landscape. Full Story: Media Update
The state of OOH advertising in 2021
What’s in store for out-of-home (OOH) advertising in 2021? Here are four major trends to consider before finalizing your marketing plans for the year ahead. Full Story: ClickZ
EMAIL MARKETING
7 email marketing lessons to improve your email strategy
Doing email marketing effectively is not a walk in the park. You need to learn many things like IP warming, choose the right email marketing software for your needs, and attract paying customers for your mailing list. Full Story: InfotechLead.com
Personalised Emails: 7 Ways to Frame Better Emails & Retain Customers
Email marketing is an effective customer acquisition strategy that promises sound ROI, and timely engagement. Personalizing your emails can help boost the engagement ratio to whole new levels. Full Story: News Anyway
E-COMMERCE
Ecommerce predictions for 2021: Seven experts have their say
With the Covid-19 pandemic and subsequent lockdown measures plunging bricks and mortar retail into disarray, the spotlight has frequently been on ecommerce, as many consumers turn to online retailers as their preferred means of shopping. Full Story: Verdict
12 Outstanding Digital Media Campaigns from 2020
Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own efforts. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Why listening is a superpower for social media managers
Here are some ways to make sure that your brand building on social media is a two-way street with consumers. Full Story: PR Daily
Honest, grudging, or nonexistent: The PR apologies of 2020
If a mistake has been made and people are angry or upset because of it, the best way to move on is to offer an apology. Full Story: PR Week
MARKET RESEARCH
How A Startup Is Using AI To Help You Find The Market Research You Need
95% of the content essential for decision making in an organization is unstructured, residing in PDFs and various file formats that defy easy indexing and quick access, according to MIT Media Labs. Full Story: Forbes
How TSB used market research to overhaul its business and brand
TSB has been on a two-year journey to better understand its customers and realign its business and brand around their needs. Full Story: Marketing Week
WEB DEVELOPMENT
Fascinating Facts About WordPress Web Development
We can proudly say that WordPress is the most used content management system and blogging platform in the world. Full Story: TechBullion
The 10 Most Common Website Security Attacks (and How to Protect Yourself)
Every website on the Internet is somewhat vulnerable to security attacks. The threats range from human errors to sophisticated attacks by coordinated cyber criminals. Full Story: tripwire.com
MARKETING AUTOMATION
Data enrichment has finally become a marketing operation. Full Story: MarTech Series
Big Data Industry Predictions for 2021
2020 has been year for the ages, with so many domestic and global challenges. But the big data industry has significant inertia moving into 2021. Full Story: insideBIGDATA
ANALYTICS & BUSINESS INTELLIGENCE
Top 10 BI Tools that are Driving the Tech-Based Business Growth
BI tools are designated to make sense of the huge quantities of data that organisations accumulate over time. Full Story: Analytics Insight
What To Expect From Business Process Automation
Business process automation should be considered by every business — not only because it’s the trendy way to run operations in the 21st century. Full Story: Forbes
BRANDING AND DESIGN
8 Ways To Get Your Personal Brand Ready For 2021
I know what you’re thinking. It’s year-end, and it’s time to relax from the hideous year that was 2020. Full Story: Forbes
The 3 Basics Of Startup Branding
One of the most important steps when starting a business is branding your new company. Do you know what defines your brand? Three elements—logo, website, and domain name—are key to building a startup’s brand. Full Story: Forbes
VOICE STRATEGIES
AI-Based Meeting Assistants: Do They Make an Impact?
Looking into my crystal ball, meeting assistants will become far more useful for everyone. Full Story: No Jitter
6 Strategies to Help You Improve Voice Search Optimization
Voice search SEO is right now gaining popularity in the industry much faster than local SEO, which is interesting to notice since we can say that voice search optimization is built around local search engine optimization practices. Full Story: Business 2 Community