By Integrated Marketing Platform | August 05, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Is Digital Marketing killing Marketing Strategy?
According to one public definition, ‘Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers’. Full Story: Best Media Info
Marketing Strategy Evolves For Private Label Packaged Foods
Amit Philip calls his organization, “the largest food manufacturer in America that no one has ever heard of.” Full Story: Forbes
How Much, & How, Should You Spend On Marketing Right Now?
It may seem like an oxymoron—spending on marketing at a time when referrals, service volume, profitability, and cash flow are all low. Full Story: OPEN MINDS
The three strategic priorities of marketing excellence
How do managers understand and exercise marketing excellence? and How do investors evaluate marketing excellence? Full Story: Phys.Org
How intelligent is your ad spending?
For many in the mortgage industry, online advertising is a lot like the sun: The more you look at it, the less you like it. Full Story: Mortgage Broker News
10 Smart Habits For A Successful Marketing Career
A marketer’s job is a challenging one in today’s always-on, digital-first world. Full Story: Forbes
16 Custom KPIs To Better Understand Your Marketing Numbers
Custom key performance indicators (KPIs) can be useful in figuring out what works and what doesn’t when it comes to your marketing statistics. Full Story: Forbes
Marketing and sales alternatives as the COVID-19 crisis continues
Recently, a couple of business owners contacted me with the issue of how to sell when they can’t connect live with prospective customers as the COVID-19 crisis continues. Full Story: MultiBriefs Exclusive
SOCIAL MEDIA
What to do if your target audience isn’t on social media
Social media has become one of the most popular, go-to digital marketing tools. But when it comes to business to business marketing, you’ll sometimes find that your target audience isn’t on social media. Full Story: B2B Marketing Online
How to Create Content Built for the Future of Social Media
Here are the top trends to help guide you in creating content that stands out amid the endless news feed. Full Story: Entrepreneur
6 Social Media Best Practices for Brands
Today’s brands are investing heavily in social media marketing and advertising. In fact, eMarketer expects ad spending on social media platforms to increase 20.4% in 2020 to over $43 billion. Full Story: CMSWire
Who Are You IRL? Social Media Vs Reality
Do you ever feel self-conscious about yourself, your achievements or your lifestyle when you scroll through, say, Instagram? Full Story: Social Media Today
SEARCH ENGINE
How Can I Set Up an SEO Agency?
Want to start an SEO agency? You need to look beyond your SEO skills. Read on and find out what it takes to become an SEO agency owner. Full Story: Search Engine Journal
How SEO Can Help You Overcome the Impact of COVID-19
Don’t reduce your SEO and marketing activities during the current crisis. Full Story: Business.com
How QA Testing for SEO Can Boost Your Traffic & Revenue
Learn why – and how – you can easily integrate SEO testing into your own QA process to prevent SEO problems from ever going live. Full Story: Search Engine Journal
SEO Checklist: The Positive & Negative Signals You Need to Know About
Are you looking for ways to improve your ranking on Google? Want to learn the positive and negative signals Google looks out for? Full Story: Social Media Today
MOBILE MARKETING
Latest mobile app development trends
Mobile has more than come into its own over the lockdown, becoming the central point for most people’s social interaction, entertainment and shopping. Full Story: Telemedia Online
AppsFlyer Strengthens Vodacom’s Mobile Marketing with Enhanced Analytics
AppsFlyer, the global attribution leader, confirms its move into the African mobile marketing space, with the announcement of a contract with Vodacom. Full Story: MarTech Series
Mobile proves effective and resistant against COVID-19
Mobile advertising continues to see growth in the UK, despite the impact of COVID-19 on marketing budgets… Full Story: Warc
Microsoft showcases mobile gaming accessories designed to work with Xbox cloud gaming
Way back in the before times of October 2019, Microsoft announced that it would be expanding its Designed for Xbox stamp of approval to a line of mobile accessories. Full Story: TechCrunch
DIGITAL SIGNAGE/ SCREEN MEDIA
How to make the best touchscreens for retail
If you’re an OEM or integrator producing display products for retailers, you’re going to be facing a somewhat new challenge: the incorporation of touch technology into retail advertisement displays. Here’s some tips to keep in mind. Full Story: Digital Signage Today
Clear Channel delivers DOOH effectiveness tool for automotive dealers
Clear Channel Outdoor has launched its RADARProof tool, which delivers verified results of DOOH and print campaigns to automotive dealers. Full Story: Digital Signage Today
EMAIL MARKETING
Email Marketing Automation: The Definitive Guide for Small Business
Email marketing automation has become an integral part of the marketing process in every small business. Full Story: Marketing Round
Business stress is no excuse to spam
Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been given. Full Story: MarTech Today
E-COMMERCE
How To Use Chatbots To Grow Your Business
Some entrepreneurs can be intimidated by advanced tech. Full Story: Forbes
What COVID-19 has taught us about US ecommerce spending
Breaking down new consumer behavior by sectors and demographics reveals how things have changed during the pandemic—and how retail might evolve after COVID-19. Full Story: DigitalCommerce360
PUBLIC RELATIONS
How to Track Inbound Traffic from a Press Release
There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces. Full Story: Business Wire
Think like a journalist to ensure PR success
As a PR professional, you know the importance of creating press releases that will provide important insights to relevant audiences. Full Story: Media Update
MARKET RESEARCH
At least 25% of small businesses earn more because of better ICT skills
Small businesses and the self-employed are more likely to earn more if they use ICT more often, finds new research from Trinity Business School. Full Story: ResponseSource
UV Curing Machine Market Research Along With COVID-19 Impact Analysis, Advancement and Outlook 2026
The report provides a unique tool for evaluating the market, highlighting opportunities, and supporting strategic and tactical decision-making. Full Story: Syria News
WEB DEVELOPMENT
7 Reasons Why Your Company Website Needs A Redesign
Websites are powerful tools that businesses use to increase the visibility online and sell to customers all over the world. Full Story: The Next Hint Inc.
How to ensure effective website scalability all-year-round (not just during holidays)
Retailers and brands spend a lot of time and resources preparing for the onslaught of traffic that Black Friday brings, but recent events have shown that scalability must always be a top priority. Full Story: Customer Think
MARKETING AUTOMATION
Drift Expands Beyond Conversational Marketing
Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Full Story: MarTech Series
Best Competency With Artificial Intelligence is by Having Intelligent Experience
AI is changing the way customers interact with businesses. AI changes everything with how websites and bots will work — along with many other tools and integrated systems. Full Story: ReadWrite
ANALYTICS & BUSINESS INTELLIGENCE
What Can Data Visualization Do For Your Sales Department
Businesses generate and collect huge amounts of data, and at the end of the day, it’s on marketing and sales teams to make use of it. Full Story: Customer Think
Which BI Systems Are The Most Popular With Users?
Business Intelligence users rate Salesforce Einstein Analytics, Tableau, Looker and DOMO the most effective at saving their time getting work done. Full Story: Forbes
BRANDING AND DESIGN
Want More Clients? Focus On Your Personal Brand
How would it feel to run a competition-proof business? Here is the secret to making it happen with ease. Full Story: Entrepreneur
“Brand” means many things, but it’s mostly about customer perception. Your brand—that is, your customers’ perception of your company—is affected by every interaction, which means you must think about how each one builds or erodes trust. Full Story: The MReport
VOICE STRATEGIES
Pandora Adds Podcast Library and Voice Control to Alexa Skill
Pandora has added podcasts to the content available in its Alexa skill. The voice assistant can now pull up podcasts from the streaming service with a vocal command, seven months after Spotify and Apple opened up their podcast library to Alexa. Full Story: Voicebot.ai
Google Introduces New US English Voices For Assistant Actions
In a recent development, Google has now introduced new US English assistant voices for Actions. Full Story: Android Headlines