By Integrated Marketing Platform | August 26, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
8 Common Reasons Why Marketing Campaigns Fail
How many times have you worked on a campaign that didn’t work? Full Story: Forbes
7 Key App Marketing Strategies
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. Full Story: Business 2 Community
Making The Case For Why Virtual Digital Marketing Events Are Alive And Well Post-Pandemic
As the U.S. continues to come back to life after more than a year in quarantine, people are starting to go back to their offices, interact with clients and even attend large gatherings. Full Story: Forbes
How to Become a Marketing Manager
With U.S. News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., Full Story: Business 2 Community
Content Marketing: How To Find A Writer Who Can Accurately Talk About Your Industry
As the owner of a content marketing agency, I find that one single question comes up more than any other. Full Story: Forbes
Yes, Marketing Is Still Sexist
Despite women’s progress in many parts of society, advertisements still consistently cast women as secondary. Full Story: The New York Times
5 Important Differences Between Inbound and Outbound Marketing
Creating the right marketing strategy early on in your business can make a world of difference to your success. Full Story: Business 2 Community
Could This Robot Actually Be Your Marketing Writer?
A new artificial intelligence model called G
SOCIAL MEDIA
Your essential guide to organic marketing on Pinterest
he days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Full Story: Social Media Today
Four useful tips when navigating social media
Goolam says that whether promoting new products or increasing customer engagement — social media platforms offer many tools and opportunities to engage directly with the audience, but you still need to know how to communicate correctly. Full Story: Media Update
Can Social Media Algorithms Ever Be Ethical?
According to Datareportal, 4.33 billion people use social media, equating to 55 per cent of the total population on Earth. Full Story: Analytics India Magazine
Measuring with Metrics: Are Your Social Media Efforts Effective?
How do you know if your social media efforts are contributing to your goals? Is it through the number of likes, engagements, comments, or do you just look at conversions? Full Story: Business 2 Community
SEARCH ENGINE
Six Ways To Help Your SEO Partner Maximize Your Wins
You have a great product. Now how do you let potential customers know that without having to shell out for paid ads? Full Story: Forbes
Why Startups Can’t Ignore SEO Anymore
Effective search engine optimization strategies do more than just improve the visibility of your startup’s website. Full Story: Entrepreneur
The Ultimate Web Content Writing Checklist for SEO
Find tips on reader experience, SEO-friendliness & content quality, with pre-publishing checklists for the best SEO content writing possible. Full Story: Search Engine Journal
Why Google May Remove a Site’s FAQ Rich Results
Google’s John Mueller explains why Google may choose to remove FAQ rich results. Full Story: Search Engine Journal
MOBILE MARKETING
The 5 most important metrics for mobile marketing – Marseille News
Gone are the days of measuring an app’s success through downloads and ratings. Instead, here are five important mobile marketing metrics every marketer should know inside and out. Full Story: Tech News Inc
App Store Optimization – Apple Search Ads: Search Tab initial reports
In May of this 2021, Apple launched a new ad placement on the iOS App Store. Search Ads can now appear in the “Suggested” section of the search tab, before a user enters a search query. Full Story: Mobile Marketing Magazine
Near-Distance File Transmission Apps And The Power Of In-App Advertising
When you’re in the mobile app industry, the number of daily active users (DAU) is your lifeblood. Full Story: Full Story: Forbes
Google releases timeline for Privacy Sandbox
After a series of delays, Google has released a detailed timeline for Privacy Sandbox, designed to phase out the third-party tracking cookie in browser Chrome. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital communication for employees should not be overlooked
It’s hard to believe a month has flown by since I started as editor of Digital Signage Today. Full Story: Digital Signage Today
Improved analytics and measurement to drive DOOH growth
An overview of the reasons for the future growth in digital out-of-home advertising. Full Story: WARC
EMAIL MARKETING
Five Email Marketing Tips That Fit The 2021 Communication Trends
Over the past year, the email senders increased their email volume by over 50% since more people online shopped and spent more time staying at home sitting in front of their laptops during the pandemic. Full Story: Forbes
Deciding Factors: How Do You Choose Between Email And Direct Marketing?
Almost everyone has an address and almost everyone also has an email address. Full Story: Forbes
E-COMMERCE
The Full-funnel Product Detail Page
Once found only at the bottom of a sales funnel, the ecommerce product detail page is evolving to address the entire buyer journey, from awareness to sale. Full Story: Practical Ecommerce
15 Analytics Plugins for WordPress
With the right analytics plugin, a WordPress merchant can track prospects and customers, get advanced stats to improve site performance, and fix what’s broken. Full Story: Practical Ecommerce
PUBLIC RELATIONS
What is Authentic Marketing, and How Is It Different From Public Relations?
Attention is sacred in today’s world. Attracting attention to your company is what helps current and future customers discover you and do business with you. Full Story: Entrepreneur
How PR Can Build Your Business A Bank Account Of Goodwill
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Full Story: Forbes
MARKET RESEARCH
How Artificial Intelligence Is Democratizing Market Research
Market research is the foundation of a successful product or service launch. Full Story: Forbes
WEB DEVELOPMENT
The Business Impact Of A Website Migration
Have you decided to modernize your website by moving to a new CMS platform? Or suppose your company has acquired another business and you’re now merging websites. Full Story: Forbes
MARKETING AUTOMATION
Five Ways Artificial Intelligence Will Change The B2B Marketing Industry In The Next Four Years
The rhetoric surrounding artificial intelligence (AI) as the panacea for solving business problems has created some skepticism among marketers. Full Story: Forbes
How AI Can Benefit Your Business
When you run a business, you’ll begin to notice how quickly things change around you. Full Story: Robotics & Automation News
ANALYTICS & BUSINESS INTELLIGENCE
Why Is Web Analytics and Digital Marketing Analytics Important?
Have you ever walked into a store, and your greeting is personalized? The clerk remembers your name and your last purchase! This customized experience is what you should always aim to create for your clients and customers. Full Story: Analytics Insight
How Big Data and Analytics is transforming the Startup World
With increasing number of Indian startups joining the unicorn club despite the pandemic, it is evident the new-age startup ecosystem in the country is showing promising growth. Full Story: Express Computer
BRANDING AND DESIGN
5 Ways to Improve Your Social Media Branding and Sales Efforts
Social media is a great tool for keeping brands connected to their customers, but it can also be a powerful driver of direct sales activity. Full Story: Social Media Today
Three Tips For Building A Brand Focused On Wellness
For the past 18 months, consumers have been answering a wake-up call to focus on wellness. Our society has never been more concerned with health and wellness. Full Story: Forbes
VOICE STRATEGIES
Samsung and Google are getting cozy, but it’s not all sunshine and rainbows
Is Google putting too much faith in Samsung? Full Story: Android Central
How to Change Alexa’s Voice to a Celebrity
Spice up Amazon’s Alexa with a celebrity voice. We’ll tell you more about how to make the switch. Full Story: MakeUseOf