By Integrated Marketing Platform | March 13, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Build A Video Strategy For Your Buyer’s Journey
Video is one of the most popular and effective forms of brand communication today. Full Story: Forbes
5 visual marketing strategies to improve your web conversion
After a good while browsing a website, you are about to click on the “add to cart” button. But you don’t, its design is not attractive enough. Full Story: Byte Bell
Brands pivot their marketing strategies in the wake of the coronavirus
As Australian businesses brace for the impact of Coronavirus, we take a look at how brands around the world are already adapting. Full Story: DynamicBusiness
An A to Z Playbook for Conversational Marketing
Conversational marketing could replace traditional elements like forms and telephone calls, revolutionizing how brands connect with customers. Full Story: MarTech Advisor
Top 7 Digital Marketing Solutions to Deliver a Hyper-Personalized Customer Experience
Would you like to have a personal stylist who helps you select clothes based on your closet, budget, and style? Full Story: Business 2 Community
Writing your first content marketing plan
Content marketing is an excellent way to get individuals talking about your services, products, and brand in general. Full Story: YorkMix
How marketers can be more effective when remote working
With 70% of marketers saying they need more training on remote working best practice, Econsultancy is running a free webinar to help marketers work remotely in more effective ways. Full Story: Marketing Week
Five Ways Marketers Can Get In On The Brand Alignment Buzz
The marketing community is abuzz with talk of brand alignment. Full Story: Forbes
SOCIAL MEDIA
6 Tips for Effective Social Media Marketing
Just about every business uses social media for marketing. But how you use social media makes all the difference. Full Story: Hawaii Business Magazine
Advantages of Social Media Marketing
Social media is a great way to get new clients. Here are some advantages of social media marketing. Full Story: Newswire
A guide to ace-ing social media
Fact: Your business needs social media. It is essential whether you have a small shop or a behemoth of a multinational. Full Story: The Drum
The Best Times to Post on Social Media in 2020
Sprout has provided industry-specific insights and more in-depth reporting in its full summary, but in this post, we’re going to take a look at some of the highlights to help provide some context as to what the latest data indicates. Full Story: Social Media Today
SEARCH ENGINE
How to Update Blog Posts to Increase Your SEO Every Time
When companies started blogging in the early 2000s, they published every day. Full Story: Customer Think
SEO Best Practices – Learn Everything You Need to Know at Traffic Think Tank
Knowing SEO best practices is a vital part of driving traffic to your website and landing high on any website ranking. Full Story: NewsWatch
How to Update Blog Posts to Increase Your SEO Every Time
When companies started blogging in the early 2000s, they published every day. Full Story: Customer Think
SEO Community Rebukes Google for Advising Free Site Audits
Google published a video on how to hire a search marketing consultant. They made two reasonable recommendations. Full Story: Search Engine Journal
MOBILE MARKETING
Ace Is The Place With The Helpful Omnichannel Strategy
The notion that brick-and-mortar is going the way of the dinosaur as the popularity of eCommerce grows has proven to be just the opposite according to recent research. Full Story: pymnts.com
How Mobile Messaging Can Help The Fight Against Coronavirus
Sometimes a personal tragedy can be the catalyst for life-saving innovation. Full Story: Forbes
Even stocks with little exposure to the COVID-19 pandemic got hit hard. Full Story: Motley Fool
Mobile operators holding back on edge adoption
More than 50% of mobile operators have no strategy for edge deployment, while 32% are planning to proceed with “limited, specific use cases”, such as smart factories and smart cities. Full Story: Capacity Media
DIGITAL SIGNAGE/ SCREEN MEDIA
2 reasons why your digital signage message isn’t getting through
No one enjoys being misunderstood or ignored, especially when you spend a lot of time trying to get your point across. Full Story: Digital Signage Today
Digital Signage Technology Market to witness astonishing growth with Key Players
During the forecast period, the report also mentions the expected CAGR of the global market Digital Signage Technology. Full Story: News Times
EMAIL MARKETING
Best Alternative Email Builder to Mailchimp
Still trying out various Mailchimp email editor alternatives in order to find the great email newsletter builder for your campaigns? Try Postcards. Full Story: Designmodo
Your abandoned-cart email program is valuable to your bottom line, don’t neglect it
To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. Full Story: MarTech Today
E-COMMERCE
U-shaped Marketing Attribution for Ecommerce
The so-called “u-shaped” marketing attribution model emphasizes a shopper’s first and last marketing interactions before a conversion. Full Story: Practical Ecommerce
Why Ecommerce Adoption in Quebec Still Lags
French speakers in Quebec are still slower to adopt aspects of digital like ecommerce and video, something digital marketers must account for when targeting consumers in the province. Full Story: eMarketer
PUBLIC RELATIONS
A PR Professional In Diversed Industry Sets An Example Of Proficiency
Public Relation is unique field that requires a confluence of skill sets and personal qualities. Full Story: Inventiva
Why and how you should infuse personalization into your PR
Apps, geotargeting and customized content are the trends to ride. Also, keep your SEO conversational, and don’t forget to take a stand in today’s values-conscious landscape. Full Story: PR Daily
MARKET RESEARCH
Your competitive edge: How AI/human cooperation empowers market research
n 2019, global private investment in AI technology reached $70 Billion, representing a massive buy-in from start-ups and big corporations alike. Full Story: BetaNews
Market Research Studies: Three Tips For Doing Them Right
Your company might be interested in conducting market research studies for any number of reasons. Full Story: Forbes
WEB DEVELOPMENT
Why go with Magento Ecommerce Development for your Business?
Ecommerce development is undoubtedly gaining momentum since the last past years. Full Story: Customer Think
Why Layered Designs are best for Quality Website Development?
The use of layers plays an essential part in website development. Layers created on available software design tools create magic in website designing. Full Story: MakTechBlog
MARKETING AUTOMATION
ROLE OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING
AI has bagged the limelight in this digitally-loaded world. Full Story: BBN Times
Feeling left behind in the age of AI and machine learning?
Artificial intelligence (AI) and machine learning (ML) are all the rage in retail marketing, mainly because of new challenges caused by high-dimensional data sources that were largely unheard of a few years ago. Full Story: Retail Dive
ANALYTICS & BUSINESS INTELLIGENCE
How Actionable Analytics Is Improving Decision-Making And Efficiency
In recent years, the explosion of data combined with increasingly robust technology has generated excitement regarding analytics’ potential to drive better decision-making for organizations. Full Story: Full Story: Forbes
How Data Preparation Can Accelerate AI
These four best practices can help your organization quickly prepare data for analytics and fast-track its algorithms into production. Full Story: TDWI
BRANDING AND DESIGN
What Brand Marketers Can Learn From Niche Agencies
Brand marketers cover a lot of ground. When you’re responsible for impressions of your company from top to bottom, it’s easy to lose sight of the little things. Full Story: CMSWire
When Your Brand Is The Message
CFA Institute is a pretty unique organization, particularly when it comes to its branding. Full Story: Forbes
VOICE STRATEGIES
“Alexa, Where Am I?” Gets An Answer Thanks to Localization System
Smart speakers – think, an Amazon Alexa or a Google Home – offer a wide variety of capabilities to help free up both our time and our hands. Full Story: Technology Networks
5 reasons why podcasts are good for your content strategy
According to the latest Nielsen Report, US consumers of 18 and older spend close to 12 hours each day engaging with podcasts, which is up nearly one-and-a-half hours from a year ago. Full Story: e27