Ottawa’s Best Integrated Marketing Agency – Insights May 13, 2024

By Integrated Marketing Platform   | May 13, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How Marketing Can Let B2B Companies Think Global And Act Local

A favorite conversation between two marketers is the one poking fun at companies that got messaging terribly wrong in a new market. Full Story: Forbes

The Secret To Helping B2B Clients Scale Account-Based Marketing

In the world of B2B marketing, the relationship between agencies and clients has evolved. Full Story: Forbes

The Future of Marketing is Embracing Data-Driven Strategies

The future of marketing will prioritize personalized, predictive, and privacy-conscious strategies, requiring marketers to invest in suitable technologies to thrive in the digital landscape. Full Story: Martech Outlook

In Marketing, AI Cannot Duplicate The Human Element

Yesterday, TikTok made good on its vow to challenge the new law forcing its ban or sale to a non-Chinese entity in nine months. Full Story: Forbes

3 ways to boost digital marketing ROI while reducing carbon footprint

Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions. Full Story: Martech

How To Become A Digital Marketing Manager: Everything You Need To Know

Digital marketing management is a timely career choice for innovative thinkers who want to work on the cutting edge of their field. Full Story: Forbes

Navigating BIPOC Marketing: Insights And Strategies For Inclusive Success

In the ever-evolving landscape of marketing, the imperative for diversity and inclusivity has never been more pronounced, Full Story: Forbes

SOCIAL MEDIA

5 Ways To Repurpose Social Media Content

Creating content takes time, energy, and practice. Full Story: Forbes

Using LinkedIn to Increase Your Sales

Are you looking for strategies to find and convert your ideal prospects? Are you taking full advantage of LinkedIn? Full Story: SocialMedia Examiner

Beyond the Call: Mastering Social-First Marketing Strategies

Social media has rapidly transformed the consumer journey. Full Story: The Fast Mode

SEARCH ENGINE

The Future Of SEO: How AI And Machine Learning Are Changing Search

OpenAI introduced ChatGPT to the world on Nov. 30, 2022. You know what happened next: hype around the AI chatbot’s capabilities, Full Story: Forbes

7 Automotive SEO Best Practices For Driving Business In 2024

Check out the latest automotive SEO trends that will help your dealership or auto brand get found in search this year and beyond. Full Story: Search Engine Journal

8 Common SEO Myths Debunked

Let’s unpack the truth behind SEO myths that can lead businesses astray. Full Story: Entrepreneur

Best 7 AI SEO Tools to Improve Your Position in Google

Search engine optimization (SEO) has become an integral part of digital marketing strategies, as businesses strive to rank higher on search engines like Google and attract more organic traffic. Full Story: Talk Business

Top AI-Powered SEO Tools in 2024

In today’s competitive digital market, ranking high in search engine results is critical for increasing organic traffic and establishing an online presence. Full Story: Marktechpost

MOBILE MARKETING

Beyond The Browser: Mobile Apps Are Revolutionizing Business Marketing

Ten years ago, businesses had a limited digital presence, usually consisting of a website and a basic social media profile. Full Story: Forbes

DIGITAL SIGNAGE/ SCREEN MEDIA

4 digital signage rules to grab your audience’s attention

Four key strategies to grip your audience’s attention and get your message across using the power of digital signage. Full Story: DigitalSignage Today

Opportunities in Digital Signage – Now and in the Future

Building a strategy based on current trends and the outlook for digital signage will help you meet your market’s demands and capitalize on opportunities in this growing and evolving space. Full Story: ManagedServices Journal

The great rise of retail media and the DOOH opportunity

If you work in marketing — be it advertising or anywhere in media — you’ll be familiar with the buzzwords and ideas that get everyone excited year after year, Full Story: media update

EMAIL MARKETING

Klaviyo Vs. Mailchimp (2024 Comparison)

Struggling to decide between Klaviyo and Mailchimp as the perfect email marketing solution for your business? Full Story: Forbes

How to choose the best Software for your Email Marketing Strategy

In 2023, the global email marketing industry was worth an impressive $8.3B. And guess what? Full Story: iLounge

Best Email Marketing Software and Services of 2024

Email marketing software and solutions can help businesses plan, organize, automate and track their internal and customer-facing email campaigns. Full Story: Business News Daily

E-COMMERCE

How to Start an E-Commerce Business in 2024

While private labeling is essential for long-term success, leveraging existing marketplaces like Amazon can provide a valuable stepping stone. Full Story: WebProNews

Best Free eCommerce Website Builders (2024).

With more of the world connected than ever, accessing the global marketplace has only gotten easier. Full Story: Forbes

Top 8 E-Commerce Trends of 2024 that Every Entrepreneur Needs to Know

Is your e-commerce playbook up-to-date? Read on to master the art of selling online in 2024! Full Story: Jumpstart

What Is Shopify & How Does It Work?

Shopify is a user-friendly e-commerce platform that helps small businesses build an online store and sell online through one streamlined dashboard. Full Story: Forbes

PUBLIC RELATIONS

Four Types of PR Content Beyond Press Releases

When people think of PR, they tend to think of press releases. Full Story: MarketingProfs

WEB DEVELOPMENT

Python for Web Development vs. Data Science: Which One to Choose

Python has remained one of the most popular programming languages in software development since its inception in 1991. Full Story: TechiExpert

Best Ways to Master Python in 15 Days!

Python is an extremely simple and straightforward programming language which gives it a significant advantage in training and development. Full Story: Analytics Insight

Top 20 Best Programming Languages To Learn in 2024

Once upon a time, the world of computer programming was a mysterious and exclusive place. Full Story: simplilearn

Python For Beginners: Try These Tutorials

With so many programming languages to choose from, each with its own unique syntax, features and uses, choosing your first programming language to learn can be daunting. Full Story: Forbes

Enhancing User Web Experience: Enabling JavaScript

Web development requires attention to the diverse capabilities of users’ browsers, including whether they have JavaScript enabled. Full Story: Smartphone Magazine

MARKETING AUTOMATION

10 Best AI Business Plan Generators (May 2024)

In today’s fast-paced business world, having a well-crafted business plan is essential for securing funding, guiding decision-making, and charting a course for success. Full Story: Unite.Ai

AI’s Competitive Advantage For Small And Medium Enterprises

Any company that is not a market leader needs every edge and technology advantage they can find. Full Story: Forbes

The impact of artificial intelligence on business: Leveraging AI for growth and innovation

Artificial intelligence (AI) is causing a change in the way businesses function across all sectors, opening up new doors for commercial expansion, Full Story: AZ Big Media

ANALYTICS & BUSINESS INTELLIGENCE

Unlocking the Power of Marketing Analytics: A Strategic Blueprint for Direct-to-Consumer Brands

Discover how marketing analytics transforms businesses, fostering connections and driving sustainable growth. Full Story: Martech Cube

3 Emerging Trends in Marketing Business Intelligence

Marketers are continually seeking innovative strategies to gain deeper insights into consumer behavior, optimize their campaigns, and drive business growth. Full Story: Wales247

How to Become a Google Certified BI Professional

These days, as business intelligence turns out to be vastly more than just a tool, it plays a pivotal role in making that raw data into actionable insights. Full Story: Analytics Insight

BRANDING AND DESIGN

Competing On More Than Price: How Branding Can Build Revenue

Branding extends beyond creating a memorable logo or catchy tagline; it involves forging a deep, meaningful connection with your target audience. Full Story: Forbes

Artificial Intelligence And Human Expertise In Graphic Design

Journeying through the evolution of AI in the creative industry, I witnessed firsthand how AI transformed from a helper to a valuable collaborator for designers. Full Story: Forbes

5 Incredible Examples of Successful Rebranding

Rebranding is equal parts opportunity and risk. On the one hand, it gives you the chance to start fresh, to gain relevancy. Full Story: simplilearn

VOICE STRATEGIES

Google Assistant explained: Tricks, devices, and latest updates

You can use Google Assistant for a lot more than just answering questions. Full Story: Android Central

How to Stop Alexa’s Annoying ‘By the Way’ Suggestions

Virtual assistants can be quite handy. In fact, Alexa has proven to be an integral part of my smart home system. Full Story: LifeHacker

Apple using AI to make Siri more useful

Apple reportedly intends to fulfill the hopes of so many iPhone users by giving the Siri voice assistant an upgrade with artificial intelligence. Full Story: Cult Of Mac

Engage with Integrated Marketing Platform’s Other Operations:

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Best Marketing Agency in Hamilton:
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Best Marketing Agency in London, Ontario:
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Best Marketing Agency in Windsor:
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Best Marketing Agency in Montreal:
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Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro