Ottawa’s Best Integrated Marketing Agency – Insights April 15, 2024

By Integrated Marketing Platform   | April 15, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

A Gen X Guide To Keeping It Real In B2B Marketing

In the constantly changing landscape of B2B marketing, buzzwords and jargon have cluttered the dialogue, creating a disconnect between brands and their audience. Full Story: Forbes

How One Marketing Team Made AI Part of Its Daily Work

A marketer’s job is never done. Marketing leaders increasingly recognize that their teams need more support to square consumers’ around-the-clock expectations with the bandwidth of human marketers. Full Story: Harvard Business Review

Responsible Marketing: Wear Your Ethics On Your Sleeve

Responsible marketing isn’t new. As marketers, we have always been responsible for our marketing activities. Full Story: Forbes

2 Ways AI Is Reshaping The Future Of Digital Marketing

In the ever-evolving world of digital marketing, there have been a few pivotal moments over the past three decades that have defined the entire industry. Full Story: Forbes

The Unforeseen Consequences of Relying on AI in Marketing Strategies

There’s a risk that marketing teams might become overly dependent on automated insights, sidelining the human element that often catches what AI cannot. Full Story: CMSWire

Inclusive Marketing Is About Relevance And Growth

Despite pushback to diversity, equity and inclusion (DEI) work in the U.S., consumers are voting with their dollars and demonstrating that they want inclusive marketing. Full Story: Forbes

SOCIAL MEDIA

Why Everyone Should Use Social Media

Should everyone have social media? Social Media has been a form of communication, networking and marketing for years and has only inreased it’s popularity. Full Story: Forbes

Six Ways Social Media Fuels B2B Startup Growth: Attracting Success

In part one of this series, I briefly discussed how B2B startups can use social media to create positive business outcomes by driving revenue. In this follow-up, Full Story: Forbes

Best times to post on social media in 2024

The internet never sleeps so the best time to post on social media seems like it’s at every hour of the day. Full Story: sproutsocial

Instagram Best Posting Practices 2024

Two-thirds of Instagram users are under 35, according to Statista, making this visual platform a great way to reach younger consumers. Full Story: Business.com

10 Best AI Social Media Tools 2024

Artificial intelligence (AI) social media tools are software built to enhance and optimize social media marketing efforts in a wide variety of ways. Full Story: eWeek

New social media features and updates to know this week

Updates from Facebook, TikTok, Snap and more. Full Story: PR Daily

SEARCH ENGINE

Podcasting And SEO Go Hand In Hand

Nowadays, it feels like everyone has a podcast. And, if you don’t have one, you’re probably listening to one. Full Story: Forbes

Google: SEO Is Not About Magic

Google’s John Mueller had another one-liner, this one he said, “keep in mind that SEO is not really about magic.” Full Story: Search Engine Roundtable

The Intersection Of SEO And Accessibility: Optimizing For All Users

Learn how to optimize your website for all users. Explore the intersection of SEO and accessibility to reach a broader audience. Full Story: Search Engine Journal

An In-Depth Guide And Best Practices For Mobile SEO

Is your website ready for the mobile-first indexing era? Discover the importance of mobile SEO and how to optimize your site for mobile devices. Full Story: Search Engine Journal

Google: Differences Between 410 and 404 Is Too Minimal

The SEO topic of using a 404 versus a 410 error status code for pages not found is one of those topics that has been around for the past two decades. Full Story: Search Engine Roundtable

Google Explains How It Processes Queries & Ranks Content

Gary Illyes describes the process Google uses to understand search queries and the factors involved in choosing webpages. Full Story: Search Engine Journal

MOBILE MARKETING

Do You Need an App for Your Small Business?

Mobile apps have gained traction as retail and marketing tools. Full Story: Business News Daily

Generative AI promises a mobile messaging revolution

A recent study has revealed that over the next four years, enterprise spend on generative AI via mobile messaging channels is set to surge by 1,250%, rising from $830m in 2024 to $11bn by 2028. Full Story: Bizcommunity

How Mobile Technology Is Changing Retail

Mobile technology is taking the retail market by storm. With technological advances occurring all the time, companies must adapt. Full Story: Business.com

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital signage’s power to drive opportunity

Today’s digital signage solutions have the potential to revolutionize your business. Full Story: signmedia

Spring industry growth includes DOOH, entertainment, hybrid workplace solutions

The super-power of digital signage, in all its incarnations, is to connect people, and that is why the industry continues its powerful growth globally despite every new challenge. Full Story: Digital Signage Today

EMAIL MARKETING

10 Best Email Marketing Software Of 2024

Email is alive and well in 2024. Email marketing remains one of the most effective tools for any company to reach engaged customers—as long as you do it well. Full Story: Forbes

Scale-up Email Marketing Campaigns With Artificial Intelligence

Discover why email marketing is considered an integral part of any marketing strategy, especially after the arrival of AI. Full Story: MartechCube

E-COMMERCE

How to Build a Basic E-commerce Store on Shopify

This guide shows you how to build a basic e-commerce store on Shopify. Full Story: Techloy

How AI Is Revolutionizing E-Commerce

AI is turning intelligence—the most valuable commodity humans have ever possessed—into a utility. Full Story: Forbes

10 Key Strategies for Elevating E-commerce Website Optimization

There are more than 26.5 million eCommerce websites worldwide, and new ones are created every day. Full Story: Intelligent Living

Squarespace Vs. Shopify (2024 Comparison)

With more than 2 billion people regularly shopping online, it makes more sense than ever to launch an e-commerce store. Full Story: Forbes

PUBLIC RELATIONS

Why PR Trails Behind Marketing In B2B (And How It Can Catch Up)

The business-to-business (B2B) industry has long witnessed the competitive interplay between public relations (PR) and marketing. Full Story: Forbes

Public relations strategies for reaching Gen Z

To reach younger audiences, brands and public figures are going direct through visual communications. Full Story: Axios

How is AI Being Used in Public Relations in 2024?

Artificial intelligence is becoming an increasingly important tool for public relations professionals in today’s fast-paced world. Full Story: Entrepreneur

WEB DEVELOPMENT

Top 20 Best Programming Languages To Learn in 2024

Once upon a time, the world of computer programming was a mysterious and exclusive place. Full Story: simplilearn

Coding vs. Programming: What’s the Difference?

It seems that the entire world has decided to begin developing apps, web pages, and web apps. Full Story: allBusiness

10 Best Java Frameworks You Should Know

Java is proven a predominant programming language, this is the reason for it being the chosen language for the ground-breaking software development jobs. Full Story: simplilearn

Will Web Development Be Replaced By AI

Artificial intelligence (AI) has come a long way in the last few years, Full Story: Patch

Top 55+ HTML Interview Questions & Answers in 2024

HTML stands for HyperText Markup Language. It is arguably the most widely-used and popular programming language used for web application development. Full Story: simplilearn

MARKETING AUTOMATION

Unlocking the Power of AI in Digital Marketing: A Guide for Home Service Businesses

Artificial Intelligence (AI) has emerged as the cornerstone of innovation within the home services industry, captivating professionals and consumers alike. Full Story: ACHR News

The Current State of AI in Marketing 2024

The use of AI in marketing has changed how businesses communicate with clients. Full Story: Unite.Ai

AI in Sales and Marketing: A New Era for Sales Teams

Artificial Intelligence (AI) is transforming sales and marketing, opening a new chapter for sales teams. Full Story: Small Business Trends

ANALYTICS & BUSINESS INTELLIGENCE

Top 10 AI Marketing Analytics Tools

Explore the top AI tools for marketing data analysis and learn how to navigate the martech landscape. Full Story: CMSWIRE

What Is Business Intelligence? Working, Tools, and Importance

Business intelligence helps collect, analyze, and present data to support organizational decisions in finance, HR, or IT. Full Story: spiceworks

Knowledge graphs change the nature of business intelligence

The treasure trove of data at a company’s disposal can uncover insights that bring a highly positive impact on strategic decision-making. Full Story: TechHQ

BRANDING AND DESIGN

Personal Branding Tips for Agency Owners

Wondering whether to make yourself the face of your company? Worried about balancing professionalism with personal branding? Full Story: SocialMedia Examiner

What Is Brand Management: Definition, Principles, Strategies, and Benefits

Are you wanting to launch your brand but have no idea where to start? Your brand is a lot more than just your product — it’s an expansion of you. Full Story: simplilearn

The best alternatives to Illustrator in 2024

The best alternatives to Illustrator for creating vector artwork. Full Story: tom’sguide

VOICE STRATEGIES

Voice Assistants Learn the Art of Small Talk

Voice assistants have already made significant strides in areas such as smart home integration, educational settings and business applications. Full Story: PYMNTS

The 30 best Alexa skills in 2024

Here are the best Alexa skills to use with your Amazon Echo smart speaker. Full Story: tom’sguide

Why You Should Consider Two Voice Assistants for Your Home

With more voice assistants joining the market and more devices loyal to one hub, you may find only one assistant doesn’t cut it. Full Story: Lifehacker

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