Ottawa’s Best Integrated Marketing Agency – Insights April 8, 2024

By Integrated Marketing Platform   | April 08, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

20 Overrated Marketing Tips (And What Businesses Should Do Instead)

Knowing how to effectively market your products or services is crucial to standing out in today’s competitive business landscape. Full Story: Forbes

35 Content Marketing Statistics You Should Know

Stay informed with the latest content marketing statistics. Full Story: Search Engine Journal

Remembering The Fundamentals Of Marketing In A Digital Age

In this digital age, where a single viral video on TikTok can seemingly spark a new trend within 24 hours, Full Story: Forbes

6 Marketing Lessons Small Businesses Can Learn From the Big Players

Here are six major takeaways you can apply to your next product launch. Full Story: Entrepreneur

AI And Marketing: Cutting Through The Fog Of Hype

The arrival of the “AI Age” has prompted wild speculation, expectation, Full Story: Forbes

How Partnerships And Alliances Build Credibility In Marketing

As the famous saying goes: “If you want to go fast, go at it alone. If you want to go far, go at it together.” Full Story: Forbes

The Secret To Successful Customer Engagement: Let Creative Marketers Be Creative

What is customer engagement? A Google search will provide plenty of definitions to consider. Full Story: Forbes

SOCIAL MEDIA

The Top 10 Social Media Sites & Platforms

Social media is everywhere, but not all platforms work for every business. Full Story: Search Engine Journal

Best social media management tool of 2024

Help your business marketing with the best social media management tools. Full Story: techradar

LinkedIn marketing: The complete guide to boost your strategy

In this article, we’ll explore key tactics for successful LinkedIn marketing, empowering you to unlock the platform’s full potential and achieve your business objectives. Full Story: sproutsocial

Unlocking the social media marketing trends for 2024

Social media has proven to be an efficient platform for businesses to initiate digital marketing campaigns and build rapport with consumers. Full Story: adobomagazine

The Role of Social Media in Personalizing Customer Experience for Business Growth

Have you ever wondered how companies on social media know what gets you pumped up? Social media is full of potential, allowing brands to connect directly with users. Full Story: Hackernoon

New social media features and updates to know this week

Updates from LinkedIn, X, YouTube and more. Full Story: PR Daily

SEARCH ENGINE

How to Use ChatGPT for SEO

In this fast-paced world of SEO, staying ahead of the competition is important. Full Story: simplilearn

Scalable AI Tools For SEO: A Quick Guide For 2024

2024 marks the rise of scalable AI tools. Find out how AI models are driving innovation and transforming user experiences. Full Story: Search Engine Journal

27-Year Search Expert Shares 5 Steps To Boost Your SEO

Duane Forrester shared 5 tips for improving your SEO and learning how to anticipate consumer trends. Full Story: Search Engine Journal

Technical SEO for B2B Websites: Ensuring Crawling and Indexing

The rise of generative AI tools may have leveled the on-page SEO playing field. But search engines are smart. Full Story: MarketingProfs

Top SEMRush Alternatives of 2024

Semrush is one of the best search engine optimization (SEO) tools available today, Full Story: Forbes

Evaluating SEO Performance: Essential Metrics and Tools for Monitoring Your Progress

SEO (search engine optimisation) is a vital tool in the dynamic realm of digital marketing for companies looking to boost organic traffic to their websites and position their brand at the top of the Google search results page. Full Story: nerdbot

MOBILE MARKETING

Navigating The Mobile Marketing Maze: An Insider View Of In-App And OEM

Every year, the competitive landscape for brands intensifies, Full Story: Forbes

Adobe Releases New Adobe Express Mobile App for Android and iOS

Adobe has announced the beta release of its new Adobe Express mobile app for Android and iOS. Full Story: Small Business Trends

DIGITAL SIGNAGE/ SCREEN MEDIA

How digital signage breaks down corporate silos

Digital signage provides 6 powerful tools to break down corporate silos, according to this piece by Debbie Wilson-DeWitt, marketing and communications manager at Visix, Inc. Full Story: Digital Signage Today

Digital Signage Systems Enhancing Customer Engagement for Businesses Across Industries

Digital signage software in retail settings helps with product promotions and advertising and enhances the overall shopping experience. Full Story: WBTW News 13

Convergence of traditional and programmatic OOH reshapes media planning and strategy

The convergence of traditional and digital out-of-home (DOOH) has reshaped planning and strategy teams in media agencies, according to industry experts. Full Story: AdNews

EMAIL MARKETING

The Future of AI in Email Marketing

Generative AI facilitates optimization through iterative testing and data-driven insights. Full Story: WebProNews

Emerging Trends in Email Marketing: Staying Ahead of the Curve

Modern marketing is not the same as in the past, and professionals must stay on top of emerging trends to compete in the noisy digital marketplace. Full Story: DM News

Top 5 Email Marketing Apps: Elevate Your Digital Campaigns

Navigate the crowded seas of email marketing tools with our curated list of the top 5 apps. Full Story: Techloy

E-COMMERCE

E-Commerce Is Ever-Changing: How To Meet Consumers’ Evolving Needs

Understanding your consumer base has never been more important. Full Story: Forbes

Social Commerce: The Next Stage In E-Commerce Growth

As a founder and business owner with years of experience in multiple e-commerce ventures and marketing companies, Full Story: Forbes

10 Packaging Trends To Boost E-Commerce Marketing Results

As an e-commerce business owner, encouraging existing customers to repurchase is as important as attracting new buyers. Full Story: Forbes

How To Transform E-Commerce Marketing Data Into Profits In 2024

Countless marketing articles I’ve come across lately have been “yelling” the same obvious conclusion in one way or another: Full Story: Forbes

PUBLIC RELATIONS

Why Companies Need Public Relations And How To Get Started

According to my calculations based on data from NAICS and Statista, around 20 million companies serve roughly 579 million people across North America. Full Story: Forbes

Trust is earned, not bought: The benefits of ethical public relations

Ethics are essential in every industry, but they’re particularly crucial in public relations, Full Story: Idaho Business Review

WEB DEVELOPMENT

Why Python Rules the World of Programming Languages

Unveiling the dominance: Why Python reigns supreme in the world of programming languages. Full Story: Analytics Insight

8 Best Free HTML Editors for Windows for 2024

Excellent HTML editors for web pages don’t have to cost a lot. Full Story: Lifewire

10 Best AI Website Builders (April 2024)

The landscape of website building has undergone a radical transformation with the advent of artificial intelligence (AI). Full Story: Unite.Ai

Programming Languages Behind Zepto

Explore the Programming Languages Powering Zepto. Full Story: Analytics Insight

MARKETING AUTOMATION

Why data quality is critical for marketing in the age of GenAI

A recent survey reveals that CMOs around the world are optimistic and confident about GenAI’s future ability to enhance productivity and create competitive advantage. Full Story: AI News

AI in Marketing: 10 Crucial Skills for Success

Explore the essential skills marketers need to navigate the evolving landscape of AI and LLMs, from data curation to storytelling and more. Full Story: cmswire

10 Best AI Tools for Affiliate Marketing (April 2024)

In the dynamic world of affiliate marketing, the race to captivate audiences demands innovative and efficient tools. Full Story: Unite.Ai

Generative AI in Marketing: Boost or Bust for Your Department?

How to use guardrails and governance to ensure you don’t get burnt when using generative AI in marketing. Full Story: cmswire

ANALYTICS & BUSINESS INTELLIGENCE

Conversational Business Intelligence and Data analytics+

Unlocking Insights: Conversational Business Intelligence and Data Analytics Explained. Full Story: Analytics Insight

6 Months Only! Learn Business Intelligence Quickly and Effectively

A Step-by-Step Guide for Mastering Business Intelligence in Just 6 Months. Full Story: Analytics Insight

BRANDING AND DESIGN

The 15 most common branding mistakes of early-stage startups

In today’s fast-paced business world, early-stage startups are often eager to make their mark and achieve rapid growth. Full Story: EU-Startups

25 Graphic Design Tools That Will Transform Your Work [2024]

Graphic design tools empower creativity. Explore 25 top tools to enhance efficiency and unleash unlimited imagination in design projects. Full Story: simplilearn

Top 20 Canva’s Competitors and Alternatives

Canva is an online graphic design platform based in Sydney, Australia. Users can create social media graphics and presentations. Full Story: Business Strategy Hub

VOICE STRATEGIES

Samsung is ‘working so hard’ to bring generative AI to Bixby, exec says

The company didn’t share a timeline on when the feature would arrive. Full Story: MobileSyrup

Do Alexa, Siri, and Google Assistant Use AI?

Are your smart home assistants using AI? Let’s find out. Full Story: MakeUseOf

Apple’s new AI: 3 ways Siri could beat ChatGPT

New research from Apple hints at big things for Siri. Full Story: Mashable

Engage with Integrated Marketing Platform’s Other Operations:

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Best Marketing Agency in London, Ontario:
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Best Marketing Agency in Windsor:
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Best Marketing Agency in Montreal:
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Best Marketing Agency in Fredericton:
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Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro