Ottawa’s Best Integrated Marketing Agency – Insights February 12, 2024

By Integrated Marketing Platform   | February 12, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

5 Effective Marketing Tips For Professionals Who Just Got Laid Off

Many professionals went through a tough time with their jobs last year. Full Story: Forbes

Thinking Of Rebranding Your Business? Start With A Marketing Audit

Companies often need to rebrand to stay relevant and competitive or to align with shifting market dynamics. Full Story: Forbes

Local Marketing in 2024: The Ultimate Guide

According to the U.S. Small Business Administration (SBA), there are currently over 33 million small businesses in the United States, Full Story: Forbes

19 Ways To Identify Influencers For Maximum Marketing Impact

Influencers have become pivotal in shaping consumer perceptions and driving brand awareness. Full Story: Forbes

Unlocking Growth: Seven Ways To Tailor Marketing Plans

After more than a decade of crafting marketing plans for successful companies across many industries, Full Story: Forbes

How To Maximize Your B2B’s Value Through Marketing In 2024

Welcome to the forefront of business transformation, where marketing and brand-building are not just tools, but pivotal drivers of B2B enterprise growth in 2024. Full Story: Forbes

SOCIAL MEDIA

Top Social Media Statistics And Trends

Recent announcements at Google I/O have propelled social media into an even larger share of the web spotlight. Full Story: Forbes

Organic Social Marketing Strategy

Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists? Full Story: SocialMedia Examiner

Six Ways Social Media Fuels B2B Startup Growth: Generating Revenue

With 90% of B2B marketers using social media to elevate their brands, the age-old debate about its legitimacy as a B2B marketing tool is thankfully over. Full Story: Forbes

Social Media In 2024: YouTube & Facebook On Top, TikTok Growing

Pew survey of US adults’ social media habits finds YouTube and Facebook remain most used while TikTok sees substantial growth. Full Story: Search Engine Journal

10 Tips to Increase Twitter Followers in 2024

There are more than 1.3 billion accounts on Twitter today, with more than 326 million global monthly active accounts and more than 500 million tweets posted daily. Full Story: simplilearn

SEARCH ENGINE

The Power Of Technology For SEO: How To Boost Your Rankings

With Google putting a lot of emphasis on content, especially helpful content, it seems like webmasters must only write good, Full Story: Forbes

Product page SEO: A complete guide

Optimize your e-commerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC, and more. Full Story: Search Engine Land

5 Takeaways From Google’s Revised SEO Starter Guide

Enhance your site’s performance with five key insights from Google’s extensively updated SEO Starter Guide. Full Story: Search Engine Journal

MOBILE MARKETING

Google Rebrands Bard As Gemini, Launches New Model & Mobile App

Google rebrands Bard as Gemini, upgrades it with Ultra 1.0 model, and launches mobile app for iOS and Android. Full Story: Search Engine Journal

Why SMS marketing should form a core part of your strategy

Vibe’s Mobile Insights Reports reveal the growing dominance of mobile devices, the importance of mobile apps, Full Story: ClickZ

Mobile Advertising Trends for 2024: Engaging Audiences with Advanced Technology and Strategic Personalization

Mobile advertising trends for 2024 are centered on engaging audiences through advanced technologies and strategic personalization. Full Story: BNN

DIGITAL SIGNAGE/ SCREEN MEDIA

Future of DOOH: Predictions for 2024 and beyond

Rodolfo Queiroz of Dash Two examines five DOOH predictions for 2024, and points to four key out-of-home market shifts as we look through the end of the decade. Full Story: SmartBrief

Out-of-Home Advertising Soars: 5 Trends from The Drum Awards

The Drum Awards for Out-of-Home 2024 revealed 5 trends transforming the industry, such as limitless creativity and innovative technologies. Full Story: BNN

EMAIL MARKETING

Email Marketing: How to Engage Your Audience Effectively

Are you looking to make your email campaigns stand out in an increasingly cluttered inbox? Full Story: London Post

The Art Of Running An Email Strategy Assessment

Emails are one of the best strategies used by marketers to reach their prospects. Full Story: MartechSeries

How Email Marketing Innovations Will Impact Brand Strategies

Email: An endlessly reliable channel for marketers of every stripe. Full Story: Demand Gen Report

Why it’s time to rethink your feedback emails and how to do it right

Use these tips to create more effective email surveys and review requests your customers will want to open and complete. Full Story: Martech

MailerLite Vs. Mailchimp (2024 Comparison)

Whether you’d like to attract new customers, retain current ones or increase referrals, email marketing can help you meet your goals. Full Story: Forbes

E-COMMERCE

What Is E-Commerce? Definition, Types & Getting Started

More people are buying and selling online, and e-commerce revenue keeps increasing, Full Story: Forbes

Wix Vs. Shopify For E-Commerce Businesses

Comparing Wix vs. Shopify pits two e-commerce-friendly website builders against each other. Full Story: Forbes

20 Steps Every First-Time E-Commerce Entrepreneur Should Take

Entrepreneurs today have unprecedented opportunities for growth and market reach in e-commerce. Full Story: Forbes

How E-Commerce Brands Can Earn Consumers’ Trust

In today’s fast-paced digital world, trust is a big deal when shopping online. Full Story: Forbes

3 E-Commerce Strategies To Maximize Average Order Value

Average order value (AOV) isn’t just a metric; it’s a cornerstone of business growth. Full Story: Forbes

PUBLIC RELATIONS

What Are The Top PR Trends For 2024?

In 2024, PR professionals can expect another year where the industry evolves. Full Story: Forbes

What is digital PR for SEO?

Learn how to leverage digital PR techniques like cultivating expertise, crafting stories, and garnering influence to boost your SEO. Full Story: Search Engine Land

MARKET RESEARCH

Market Research is Key to Understanding Customers Like Never Before

Market researchers and marketers have always maintained that understanding customer attitudes, behaviors, and unmet needs are critical for business success. Full Story: CustomerThink

5 Tips For Doing Effective Market Research

For aspiring business owners, market research is essential to understand how your idea stacks up against existing players. Full Story: Digital Information World

WEB DEVELOPMENT

Top 10 Programming Languages for Building Websites

Building a website is a common and essential task for many businesses, organizations, and individuals in the digital age. Full Story: Analytics Insight

15+ Popular Python IDEs in 2024: Choosing The Best One

An integrated development environment (IDE) refers to a software application that offers computer programmers with extensive software development abilities. Full Story: simplilearn

Never Redesign Again—Scale Your Website Strategy With Composable Technology And Open-Source Drupal

Composable technology fundamentally brings forth a web development approach that prioritizes the use of specialized, Full Story: Forbes

9 Essential Tools For Your Web Development Projects

This guide introduces you to nine essential web development tools that are instrumental in streamlining your workflow, Full Story: Techloy

Your Guide To the Best Backend Languages For 2024

Surely, all of you use social media apps. Every time you click on a video, Full Story: simplilearn

MARKETING AUTOMATION

AI And The Future Of Marketing Automation

Marketing automation tools have become paramount for businesses looking to manage digital marketing campaigns effectively, Full Story: Mitechnews

Generative AI: A Game Changer for Marketing Automation

Generative AI can also curate personalized content and tailor unique messages for each persona based on their behaviors, preferences, Full Story: MartechOutlook

Why integrations will be critical to AI in 2024

When everyone has access to AI, the competitive advantage comes from whether you can use it more strategically. Full Story: Martech

What Artificial Intelligence Can Bring to Digital Marketing in 2024

Having founded Ninjapromo, one of the world’s leading full-stack marketing agencies with subscription-based models, Full Story: Analytics Insight

ANALYTICS & BUSINESS INTELLIGENCE

10 Power BI Projects to Enhance Your Data Visualization

10 Diverse Power BI Projects Across Industries for Elevating Your Data Visualization Skills. Full Story: Analytics Insight

The Future of Business Intelligence: Embracing Transformative Innovations

In the rapidly evolving landscape of technology, Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing the way businesses harness data for strategic decision-making. Full Story: AI2

BRANDING AND DESIGN

3 Facebook Personal Branding Secrets To Use In 2024

Cultivating your personal brand is essential in today’s workplace. Full Story: Forbes

Why 2024 Is The Year To Build Your Personal Brand

Imagine standing at a fork in the path. One path is well-trodden, leading to the same old routines and results. Full Story: Forbes

VOICE STRATEGIES

‘Hey Siri: What Should Users Know About Voice-Controlled Tech?’

There’s no denying the appeal of voice-controlled assistants such as Apple’s Siri or Amazon’s Alexa. Full Story: Forbes

Google Assistant needs personality, and ‘Gemini’ is the solution

Renaming Assistant to Gemini can prove to be a momentous change for Google’s voice bot. Full Story: Android Police

Gemini Is (Probably) Replacing Google Assistant

Google is rolling out the new Gemini app for Android; Gemini is also a feature in the Google app for iPhone. Full Story: Lifehacker

Engage with Integrated Marketing Platform’s Other Operations:

Best Marketing Agency in Vancouver:
www.IntegratedMarketingVancouver.ca

Best Marketing Agency in Kelowna:
www.IntegratedMarketingKelowna.ca

Best Marketing Agency in Edmonton:
www.IntegratedMarketingEdmonton.ca

Best Marketing Agency in Calgary:
www.IntegratedMarketingCalgary.ca

Best Marketing Agency in Saskatoon:
www.IntegratedMarketingSaskatoon.ca

Best Marketing Agency in Regina:
www.IntegratedMarketingRegina.ca

Best Marketing Agency in Winnipeg:
www.IntegratedMarketingWinnipeg.ca

Best Marketing Agency in Toronto:
www.IntegratedMarketingToronto.ca

Best Marketing Agency in Hamilton:
www.IntegratedMarketingHamilton.ca

Best Marketing Agency in London, Ontario:
www.IntegratedMarketingLondon.ca

Best Marketing Agency in Windsor:
www.IntegratedMarketingWindsor.ca

Best Marketing Agency in Montreal:
www.IntegratedMarketingMontreal.ca

Best Marketing Agency in Fredericton:
www.IntegratedMarketingFredericton.ca

Best Marketing Agency in Halifax:
www.IntegratedMarketingHalifax.ca

Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro