Ottawa’s Best Integrated Marketing Agency – Insights February 5, 2024

By Integrated Marketing Platform   | February 04, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Internet Marketing: A Beginner’s Guide

Move over print ads and direct mail: Internet marketing is the new trend. Full Story: Forbes

Why authenticity in marketing is important

Discover why authenticity in marketing is more important now than ever, and learn how brands can cultivate a more authentic presence to earn customer trust. Full Story: TechTarget

Why you should add predictive modeling to your marketing mix

Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. Full Story: Martech

How to Create an Inbound Marketing Plan + 26 Strategies

Inbound marketing has gained center stage in the digital era. It represents a fundamental shift in how a small business looks at customer engagement. Full Story: Small Business Trends

11 digital marketing strategy ideas to boost business in 2024

Digital marketing is the cornerstone of marketing in the 21st century. Full Story: Ravalli Republic

Affiliate Marketing For Small Business: Pass Or Play?

There isn’t one right way to do marketing. The more I’ve dabbled in marketing, the more I’ve realized it’s a bottomless pit of possibilities. Full Story: Forbes

SOCIAL MEDIA

Top 5 strategic trends for social media marketing in 2024

From leveraging AI to dominating social commerce, learn the top five trends set to shape social media marketing success in 2024. Full Story: Martech

Always up-to-date guide to social media image sizes

Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. Full Story: sproutsocial

How to Use Social Media to Grow Your Business

You can leverage social media marketing to grow your business in many ways, from building your brand to engaging with customers. Full Story: Investopedia

Social Posting Strategy: Building Community and Connection

Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community? Full Story: Social Media Examiner

How To Increase Instagram Followers in 2024?

Instagram is one of the most popular social media platforms in the world. Full Story: Simplilearn

SEARCH ENGINE

AI Is Driving The Future Of SEO: How To Adapt

Exploring the future of SEO, we confront an unmistakable force: artificial intelligence. Full Story: Forbes

What’s New in Search? Top SEO Strategies for 2024

Stay up-to-date on the latest in search engine optimization. Learn about SEO strategies, best practices and the latest updates to Google’s ranking factors. Full Story: Cmswire

Google revamps SEO Starter Guide to focus on a starter audience

The Google SEO starter guide also has been significantly cut down and shortened. Here’s what’s changed and why. Full Story: Search Engine Land

SEO vs SEM: What’s the Difference?

Search engine optimization (SEO) and search engine marketing (SEM) both have the same goal: to increase your website’s visibility on search engines. Full Story: Forbes

Google Business Profile: A Complete Guide for Local SEO

Discover the latest Google Business Profile changes, update features, and keep your profile engaging for optimal visibility and impact. Full Story: Search Engine Journal

What Is Off-Page SEO? Definition & Best Practices

Off-page SEO is a key part of search engine optimization (SEO) that’ll help your website rank higher in search results and generate more organic traffic. Full Story: Forbes

Local SEO success: How to track rankings, conversions, calls

Learn tips for setting up and analyzing local SEO ranking reports to uncover opportunities and measure success. Full Story: Search Engine Land

MOBILE MARKETING

How To Save On Mobile App Development

In recent years, mobile app development has become a trend in the world of technology. Full Story: Forbes

How to Make a Mobile App for Your Store, No Coding Required

Are you selling a product but don’t want to mess with a website or marketplace, and you don’t know how to code either? Full Story: How-To Geek

The Ultimate Guide To App Marketing Strategy

As an app developer, you understand the importance of having an effective app marketing strategy. Full Story: NewsReports

6 Mobile Marketing Trends in 2024 to Boost Reach & Conversions

Mobile marketing has become a cornerstone of success for businesses in today’s digital landscape. Full Story: Business 2 Community

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital Signage: The Future of Retail and Business Communication

Alright, let’s chat about digital signage. You’ve seen them, right? Those flashy screens in stores, malls, and even on street corners. Full Story: Innovation & Tech Today

DOOH advertising: How can marketers maximize the opportunities in 2024?

Here, IAB UK interview some of the DOOH members to reveal how to maximize the channel’s effectiveness this year. Full Story: The Drum

EMAIL MARKETING

3 Justifications to include Email Marketing in 2024,Beyond Advertising

Email marketing is still, as of 2024, one of the simplest and most efficient ways to target particular client segments and boost conversions. Full Story: TechiExpert

Email marketing is changing: Catch up with this Master Class

“Email marketing is continually changing — not because the technology is changing, but because of consumers, Full Story: Martech

Top 10 Email Marketing Services for Small Businesses in 2024

In a digital world where small businesses strive to make a lasting impression, email marketing stands out as an invaluable tool. Full Story: itmunch

Maximize Your Email Impact: Top 5 Email Marketing Solutions of 2024

Email marketing continues to be a main pillar for any digital strategy, Full Story: INSC Magazine

E-COMMERCE

Privacy Tactics Complicate Ecommerce Marketing

Leading web browsers and email clients are doing more to stop user tracking, effectively reducing or eliminating the conversion signals many marketers depend on. Full Story: PracticalEcommerce

5 Legal Challenges for E-Commerce Businesses

E-commerce is a relatively new area of business and, as such, laws and regulations are changing all the time. Full Story: Business.com

Best Free eCommerce Website Builders (2024)

With more of the world connected than ever, accessing the global marketplace has only gotten easier. Full Story: Forbes

The secret to e-commerce success that no one talks about

Here’s why strategic warehouse worker staffing is important and some potential repercussions of undervaluing this vital aspect of the e-commerce ecosystem. Full Story: FastCompany

PUBLIC RELATIONS

4 Trends That Are Defining the New Era of PR

PR agencies that embrace these four changes will lead the way in the future. Full Story: Entrepreneur

The importance of PR in building your employer brand

A recent study highlights how PR can serve as a crucial tool for supporting HR teams, Full Story: PRmoment

MARKET RESEARCH

Five Ways To Pursue Better Data Quality In Market Research

Data quality is a hot topic in the market research industry, and Horst Feldhaeuser looks at five possible solutions. Full Story: Research Live

WEB DEVELOPMENT

Flutter vs Angular vs React: The Ultimate Showdown [2024]

This article comprehensively compares three of the most widely used and in-demand web and mobile app development frameworks. Full Story: simplilearn

How To Use WebRTC With Laravel

Real-time communication has become a basic need in the ever-changing world of web development to create interesting and interactive user experiences. Full Story: Hackernoon

15 Top React Carousel Component Libraries to Know

React carousel libraries offer a UI component that enables users to navigate through different items on a page efficiently. Here are the most common ones. Full Story: builtin

Node.js Tutorial

Node.js is a compelling JavaScript-based platform that’s built on Google Chrome’s JavaScript V8 Engine. Full Story: simplilearn

Which platform is best for web development

Web development is important for all those who run their website for online business. Full Story: Big News Network

MARKETING AUTOMATION

How to get started with marketing automation for SMBs

Marketing automation can help SMBs, which may lack marketing budgets and resources. Full Story: TechTarget 

Does your organization need a marketing automation platform?

The benefits of using a MAP start with real-time, personalized, omnichannel experiences — but they don’t end there. Full Story: Martech

4 AI Trends Shaping Marketing in 2024

In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. Full Story: MarketingProfs

ANALYTICS & BUSINESS INTELLIGENCE

What Is Business Intelligence? Working, Importance, and Tools

Business intelligence helps collect, analyze, and present data to support organizational decisions in finance, HR, or IT. Full Story: spiceworks

Marketing analytics tools – Our complete guide

If you want to obtain the best results from your marketing strategies, Full Story: About Manchester

Essential Topics to Learn in Power BI

Power BI, a powerful data visualization and business intelligence tool developed by Microsoft, has become an integral part of data-driven decision-making in various industries. Full Story: Analytics Insight

BRANDING AND DESIGN

Future-Proof Your Brand: 4 Strategies for Success in 2024

As the business landscape becomes more competitive, your brand building is a crucial differentiator to set your organization apart. Full Story: Tech Funnel

13+ Best Graphic Design Software of 2024 (Free and Paid)

Stunning design that speaks to an audience is paramount for brands of all sizes. Full Story: Adam Enfroy

5 Best Free AI Design Generators to Create AI Graphics in 2024

Are you ready to elevate your graphic design game with cutting-edge artificial intelligence tools?  Full Story: Perfectcorp

VOICE STRATEGIES

Siri vs Alexa vs Google Assistant vs Bixby: Which one reigns supreme?

No one assistant does it all. Full Story: Android Authority

The best Google Assistant commands in 2024

Here are the best Google Assistant commands that let you do everything from finding your phone to ordering pizza. Full Story: tom’s guide

Amazon Alexa commands: Our guide to everything Alexa can do

What can you ask Alexa? The list of commands is virtually endless, so we’ve put together some of the most helpful. Full Story: Android Authority

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