Ottawa’s Best Integrated Marketing Agency – Insights January 15, 2024

By Integrated Marketing Platform   | January 14, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

10 Ideas for Your Small Business Digital Marketing Strategy

Digital marketing is a pivotal part of most modern business success. Full Story: Small Business Trends

Immediate Results Aren’t Everything — Here’s Why Playing the Long Game in Marketing Is Worth It

Building a solid and effective marketing strategy means thinking about the present and the future. Full Story: Entrepreneur

Adapting Your Digital Marketing Strategy To Local Events And Seasons

Use this guide to elevate your local business’s online presence by engaging with the community through limited events and relevant occasions. Full Story: Search Engine Journal

Resetting Your Marketing Strategy in 2024: Human-Centric Marketing Is Critical in the AI Era

2023 has been a year of disruptive technology. Full Story: Success

What is Digital Marketing Optimization? How to Get Started

Digital marketing optimization emerges as a pivotal strategy for success in the modern business realm. Full Story: Small Business Trends

SOCIAL MEDIA

Social media personalization: The opportunity and risks to consider

When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. Full Story: sproutsocial

Low-Funnel Ad Optimization On Social Media Platforms

In the dynamic realm of digital advertising, the efficacy of social media ads, Full Story: Forbes

How Are Reels Enhancing the Social Media Experience?

Instagram Reels (Launched in 2020) is one of the hottest post formats and functions similar to TikTok. Full Story: MartechSeries

Social Media Marketing Skills In Demand, Worth $1.5 Trillion By 2030

Digital marketing is one of the fastest-growing in-demand skills for 2024, Full Story: Forbes

New social media features and updates to know this week

Updates to X, Meta, Snap and more. Full Story: PR Daily

SEARCH ENGINE

Your SEO strategy checklist for 2024

Refine your SEO strategy for 2024 success. Full Story: Search Engine Land

E-Commerce SEO in 2024: A Beginner’s Guide

If you have an e-commerce store, you already know how important traffic is to the success of your business. Full Story: Forbes

GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks

GPT-4 isn’t the be-all for SEO automation. Full Story: Search Engine Land

Three Actions That Can Take Your SEO Campaign To The Next Level

SEO requires finesse in data analysis, creativity and even intuition. Full Story: Forbes

7 Top-Rated Affordable SEO Software

A holistic SEO approach is key to boosting your website’s rankings. Full Story: Software Advice

MOBILE MARKETING

6 Financial Benefits Of Offering A Mobile App

Regardless of the vertical in which your business operates, publishing a mobile app has the potential to both save and earn you money. Full Story: Finance Monthly

5 Reasons to Use OAuth in Your Mobile App

OAuth, or Open Authorization, is an open-standard protocol that allows user authorization in a simple and standardized way. Full Story: Wire19

Business Marketing: Mobile Technology Strategies for Proper Marketing

Mobile technology has emerged as a vital factor in the dynamic environment of modern business, Full Story: telemedia Online

Boosting App Engagement: Effective Strategies to Keep Users Active and Satisfied

Maximizing User Satisfaction and Retention: Proven Techniques for Boosting App Engagement and Ensuring Ongoing User Activity. Full Story: Mobile App Daily

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital design trends to dominate in 2024

With the new year upon us, it’s time to look ahead to the trends we see impacting graphic design. Full Story: Digital Signage Today

Effective Digital Signage Strategies for Engaging Your Audience

In the dynamic world of marketing and communication, digital signage has evolved as an effective tool for engaging audiences and conveying messages effectively. Full Story: OCNJ Daily

EMAIL MARKETING

How To Capture Customers Through Email Marketing And A Work Portfolio

Let’s talk about how entrepreneurs can capture potential customers through email marketing and showing their portfolio of work. Full Story: Forbes

The Essential Guide to Email Marketing in 2024

As the market and consumers evolve, so too must the reigning champ of marketing communication. Full Story: mg Magazine

Four Ways To Better Align Your Email Marketing Strategy to Sales and ROI Goals

Changing customer expectations in B2B tech and the constant need for B2B marketers and sales teams to work more closely together. Full Story: MartechSeries

E-COMMERCE

7 Spending Mistakes To Avoid In E-Commerce

In the explosive world of e-commerce, businesses often face the challenge of managing their spending wisely to manage cash flow and achieve profitability. Full Story: Forbes

What do retailers want in an enterprise e-commerce platform?

A new survey reveals what retailers like – and don’t like – about enterprise e-commerce platforms. Full Story: CSA

Using Localization To Optimize E-Commerce Across Developing Economies

Having built successful online businesses across both mature and high-growth markets, Full Story: Forbes

Elevating the e-commerce experience: The imperative of package tracking integration

In the dynamic realm of e-commerce, where convenience is king and customer expectations continue to evolve, Full Story: Data Conomy

PUBLIC RELATIONS

The Future of PR with Al Integration

The rise of Artificial Intelligence (Al) has significantly transformed the PR industry, offering innovative ways to engage, Full Story: MartechOutlook

Do You Need a PR or Marketing Professional? Here’s the Difference

Public relations and marketing go hand in hand and complement each other to achieve a similar end goal. Full Story: Entrepreneur

The eight trends that will define investor relations in 2024

Leading IROs pick themes that will define their profession over the next 12 months. Full Story: IR Magazine

MARKET RESEARCH

Guide to How to Do Marketing Research

Have you ever kicked off an advertising campaign with high hopes, only to be disappointed by the results? Full Story: Small Business Trends

WEB DEVELOPMENT

Golang vs Python: Which Language Should You Learn in 2024?

Programming languages are constantly evolving and changing, and choosing which one to learn can be a daunting task. Full Story: Analytics Insight

Future-Proofing Your Website: Adapting to 2024 Web Technologies and Trends

Emerging web technologies are changing the way CTOs think about the websites of the future. Globally, Full Story: readwrite

Emerging Web Technologies: The AI Revolution in Web Development

Artificial Intelligence (AI) and Robotic Process Automation (RPA) are heralding a transformative shift in web development, Full Story: bnn

Unleashing innovation: How AI chatbots transform your website strategy

In our fast-changing, digitized world business strategies, and content planning are also moving into the world of numbers, Full Story: Data Science Central

Node.js Consulting Helps to Launch Future-Proof Node.js Applications

Are you seeking expert guidance to hire NodeJS developers in 2024 who will create an app backend capable of accommodating new technologies such as AI/ML functions, Full Story: Whatech

MARKETING AUTOMATION

How AI-powered features are revolutionizing marketing automation platforms

New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns. Full Story: Martech

6 Positive Impacts of Artificial Intelligence on Digital Marketing

AI in digital marketing isn’t just a passing trend; it marks the beginning of a new era. Full Story: Entrepreneur

Generative AI in Marketing: How B2B and B2C Adoption Differ

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? Full Story: MarketingProfs

ANALYTICS & BUSINESS INTELLIGENCE

Unleashing the Power of Artificial Intelligence for Business Intelligence Advancements

Today’s business landscape leaves little room for error. Full Story: Analytics Insight

5 Essential Components of a Business Intelligence System

Without business analytics, it’s difficult to outpace your competitors. Full Story: Analytics Insight

BRANDING AND DESIGN

10 Reasons Why Branding Is Important, Even For Startups

Branding is a fundamental aspect of building a successful startup. Full Story: Entrepreneur

Is It Time To Refresh Your Branding?

Branding is the beating heart of any franchise. Full Story: Franchising

What is Microsoft Designer?

Microsoft’s graphic design tool with an AI touch is ready to take on Adobe and Canva. Full Story: Android Police

VOICE STRATEGIES

Alexa is getting new generative AI skills — here’s everything you can do now

Amazon has announced several new Alexa skills built using generative AI. Full Story: tom’s guide

The list of features being removed from Google Assistant

Google said these changes are to “focus on quality and reliability” but Google has also fired hundreds of employees with these changes. Full Story: Search Engine Land

What are Amazon’s New Alexa AI Skills Like Character.AI?

Amazon has added three new AI Alexa skills to kick-off 2024, but what are they and how can you use them? Full Story: tech.co

Engage with Integrated Marketing Platform’s Other Operations:

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Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro