Ottawa’s Best Integrated Marketing Agency – Insights December 25, 2023

By Integrated Marketing Platform   | December 25, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Decoding Digital Success: Taking A Holistic Approach To Digital Marketing

In today’s digital era, marketers have a slew of options to choose from, each claiming to be the key to success. Full Story: Forbes

How To Maximize Your Holiday Marketing Strategy For Business Growth

As the whirlwind of the winter holiday shopping season winds down, it can be tempting to kick back. Full Story: Forbes

Your New Marketing Goal: Shrink The Pie

Nearly every book on business or marketing for the past few decades has some version of “grow the pie” as a key strategy for growth. Full Story: Forbes

How to Do a New Year’s Marketing Strategy Refresh

Marketing is no longer just the tactics you use to grow your brand, but a holistic strategy that grows with your business. Full Story: allBusiness

The AI-Powered Marketing Plan: A Strategic Framework For Growth

In today’s hypercompetitive business landscape, marketing success depends on agility, consumer insights and data-driven marketing strategies. Full Story: Forbes

Top 14 Digital Marketing Mistakes to Avoid

Do you think you can bypass digital marketing in today’s business landscape? Full Story: Small Business Trends

10 Marketing Trends That Will Dominate In 2024

The marketing landscape is evolving due to many factors: technological advancements, changing consumer behaviors, regulatory changes and more. Full Story: Forbes

SOCIAL MEDIA

The Top Social Media And Digital Marketing Trends To Watch In 2024

From the rise of ChatGPT and Twitter’s rebrand to X, to the launch of Threads and diminishing buzz around the metaverse, Full Story: Forbes

Top 5 social media platforms you should focus on

Maximize business growth on social media. Explore Facebook, Instagram, YouTube, LinkedIn, and X strategies for success. Full Story: Search Engine Land

6 Social Media Marketing Predictions for 2024

Marketers are expected to double down on diversified video strategies and messaging apps, among other key tactics for the months ahead. Full Story: SocialMediaToday

How should you use social media marketing in 2024?

In the ever-changing social media marketing landscape, there are currently a handful of crucial platforms. Full Story: kbbreview

How To Improve Website Traffic Using Social Media Marketing

Over the last three decades, one of the most monumental changes that the world of marketing has experienced is the rapid expansion of social media. Full Story: TechRound

Strategic Role of All-in-One Social Media Management Platforms

Unlock the power of All-in-One Social Media Management Platforms in our latest article. Discover how these platforms elevate efficiency and effectiveness. Full Story: MartechCube

SEARCH ENGINE

Why Google Recommends Hierarchical Site Structure For SEO

Google’s Gary Illyes explains why the hierarchical site structure is a good choice for SEO. Full Story: Search Engine Journal

Entities In SEO: What Are They And Why Do They Matter?

Learn why understanding and leveraging entities is crucial for a future-proof search strategy and aligns with generative AI and ChatGPT. Full Story: Search Engine Journal

Tips on How to Optimize a PDF Document for Search Engines

Explore the top solutions for improving SEO for PDFs and enhancing the performance of your documents online. Full Story: FingerLakes1

5 Guest-Posting Tips to Help You Rank Higher on Search Engines

Discover how to improve your guest posting strategy to secure more backlinks and rank higher on search engines. Full Story: Entrepreneur

Getting Started with SEO: Tips and Tools to Get More Traffic in 2024

The average American spends nearly seven hours online each day, but very few people have even a basic understanding of how ranked content works. Full Story: mg Magazine

AI Tools for SEO Content Briefs

A content brief is a summary of what to include in an article. Full Story: PracticalEcommerce

MOBILE MARKETING

How to Use Predictive Analytics to Improve Your Mobile App?

Deploy Predictive Analytics to increase the success of mobile app development. Full Story: Analytics Insight

Top 7 Factors to Consider When Building a Mobile App for Enterprise

Enterprises must go through an extensive evaluation process before a mobile app development project begins. Full Story: Devpro Journal

14 Powerful Mobile Marketing Strategies and Techniques to Skyrocket Your Business

Mobile devices, especially mobile phones, have become an integral part of people’s lives, and they play a crucial role in shaping customer behavior. Full Story: Small Business Trends

DIGITAL SIGNAGE/ SCREEN MEDIA

Predictions 2024: OOH & DOOH

In this installment of our Predictions 2024 series, we step outside into the world of out-of-home (OOH) and digital out-of-home (DOOH). Full Story: ExchangeWire

Digital Sign Language: How to Thrive in the New Era of Pro AV and Out of Home Media

New book by Mark Boidman reveals the secrets of successful Digital Out of Home media and how to leverage the power of Pro AV. Full Story: Financial Post

EMAIL MARKETING

Optimizing Email Marketing: Tools and Tips that Help

Email comes across as one of the most effective marketing tools for businesses craving to skyrocket their sales. Full Story: MartechSeries

Cold Calling Vs. Email Marketing: Which Strategy Wins?

In the ever-evolving landscape of sales and marketing, businesses are constantly searching for the most effective methods to reach and engage potential customers. Full Story: Ventures

The Art of Writing Irresistible Emails: How to Create a New Email?

Within the virtual arena of email communication, business relationships are established, cultivated and sometimes dissolved in an instant. Full Story: NL Times

E-COMMERCE

11 Steps Anyone Can Take To Build A Successful E-Commerce Site

For many entrepreneurs, building an online store is a quick way to get their business up and running without having to deal with the overhead of a traditional brick-and-mortar store. Full Story: Forbes

4 Trends That Will Shape Data-Driven E-Commerce In 2024

This year, we’ve seen huge shifts in the e-commerce world. Full Story: Forbes

A Step-By-Step Guide To Acquiring And Consolidating E-Commerce Brands

To say that e-commerce is growing rapidly would be an understatement. Full Story: Forbes

The Craft Of E-Commerce Budgeting: Beyond The Total Cost Of Ownership

Businesses actively invest in e-commerce and expect their investments to provide a return. Full Story: Forbes

PUBLIC RELATIONS

How Has ChatGPT Affected PR?

When pondering over the immense changes ChatGPT has made in the last year, Public Relations (PR) may not immediately come to mind. Full Story: TechRound

WEB DEVELOPMENT

How Do Developers Ensure Performance and User Experience of Websites?

In the vast and interconnected realm of the internet, where attention spans are fleeting and expectations are high, the role of web developers is more crucial than ever. Full Story: TechRound

Why Python a Must-Know Language for Tech Industry Careers

Python has become synonymous with versatility, readability, and efficiency, making it an indispensable language in the tech industry. Full Story: Analytics Insight

Which is Better, Magento or WordPress?

In the dynamic landscape of website development and e-commerce, choosing the right platform is pivotal for the success of your online venture. Full Story: Good Men Project

Pros and Cons of Popular JavaScript Templating Engines

Web development often involves generating HTML dynamically, with JavaScript templating engines making this task more manageable. Full Story: Hackernoon

MARKETING AUTOMATION

How artificial intelligence transforms business strategy

In the ever-evolving landscape of business, the integration of Artificial Intelligence (AI) stands as a transformative force, Full Story: Business Day

Artificial Intelligence And The Future Of Content Marketing

Artificial intelligence, often simply known as AI, has been a hot topic across many industries, from healthcare to transportation. Full Story: Forbes

How Knowing AI’s History Will Help Embrace Its Future

AI is buzzing across all industries right now. Full Story: Forbes

The Top Five AI Use Cases And Trends For 2024 And Beyond

If 2023 was a year during which artificial intelligence (AI) helped the digital world propel innovation to new heights, Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

What is Business Intelligence?

Business intelligence involves different technologies, practices and strategies. Full Story: Small Business Trends

Data Analyst vs Power BI: A Career Guide for 2024

In the present business environment, data analysis is one of the most in-demand skills since data science companies use it to make strategic decisions and obtain a competitive advantage. Full Story: Analytics Insight

10 Best Data Analytics and BI Tools for 2024

2024’s Top 10 data tools to elevate your analytics game. Full Story: Analytics Insight

BRANDING AND DESIGN

3 Personal Branding Traps To Avoid

What we post, how we respond, and whose podcast we choose to be a guest on contribute to our personal brand. Full Story: Forbes

9 Personal Branding Trends For 2024: Your Blueprint For Career Success

As we edge closer to 2024, it’s crucial to focus on personal branding trends that will define the upcoming year. Full Story: Forbes

The Immutable Power Of B2B Branding

In the world of B2B, there is an invisible force that separates the ordinary from the extraordinary, Full Story: Forbes

7 Ecommerce Customer Experience Strategies for Effective Branding in 2024

This guide explores the latest ecommerce customer experience strategies for effective branding in 2024. Full Story: Entrepreneur

VOICE STRATEGIES

Microsoft and TomTom Unveil Generative AI Car Voice Assistant

Navigation tech developer TomTom and Microsoft have collaborated on a new generative AI vehicular voice assistant. Full Story: voicebot.ai

Amazon Alexa users with mobility disabilities now able to access tablets with their eyes

E-commerce giant Amazon has announced a new feature, Eye Gaze on Alexa, which supports people with mobility or speech disabilities to use Alexa, Full Story: Thiis

Six amazing Alexa Echo tips and tricks

Are you getting the most out of your Echo device? Full Story: Aol.

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