Ottawa's Best Integrated Marketing Agency - Insights August 7, 2023

By Integrated Marketing Platform | August 07, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Digital Marketing In 2023: The Ultimate Guide

Digital marketing has revolutionized how businesses attract and engage with potential customers for their products and services. Full Story: Forbes

The Agile Marketing Strategy For Budget-Conscious CMOs

Whether it’s a worldwide economic downturn or just a slow revenue quarter, budget cuts will eventually come for every marketing leader. Full Story: Forbes

Three Ways To Measure If Your Marketing Operations Is Ready For AI

With the emergence of ChatGPT and generative AI technologies, there is a lot of buzz around AI in every aspect of the marketing world, from tools to processes and use cases. Full Story: Forbes

Differences Between Marketing And Advertising

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Full Story: Forbes

How To Transform B2B Engagement With Video Marketing

Almost one-third of Americans say they are online “almost constantly,” Full Story: Forbes

Creating Your Marketing Strategy? Make a Pot of Gumbo First

Discover how to create a memorable marketing strategy by using the same steps as cooking a pot of gumbo. Full Story: Entrepreneur

SOCIAL MEDIA

13 Essential Social Media Metrics In 2023

In today’s market, those who aren’t using social media to boost business sales are missing a golden opportunity. Full Story: Forbes

Harnessing The Power Of Social Media Advertising For Business Owners

Marketing your small business is a necessary part of entrepreneurship. Full Story: Forbes

How Social Media Can Build Trust and Engagement Within Your Community

Social media channels offer brands a plethora of opportunities to connect with and engage audiences. Full Story: Entrepreneur

5 Ways To Boost Your Social Media Workflow With Your Team

Elevate your social media workflow with our ultimate guide to boosting productivity and efficiency within your team. Full Story: Plannthat

Social media marketing most effective when it prompts consumers to start posting

Social media is a critical marketing tool to help raise awareness when firms launch new products. Full Story: Notre Dame News

SEARCH ENGINE

Will AI-generated content affect SEO best practices?

Content marketers that want to embrace AI-generated content should know how the technology affects SEO best practices and new guidelines on AI tools from major search engines. Full Story: TechTarget

On-page SEO vs. Off-Page SEO vs. Technical SEO — Here’s How to Properly Optimize Each

These SEO types form a comprehensive strategy that’s crucial for increasing a website’s visibility and ranking in search engine results, Full Story: Entrepreneur

How to build an SEO-forward culture in enterprise organizations

Learn ways to navigate the challenges of getting SEO buy-in and managing stakeholders in enterprise settings. Full Story: Search Engine Land

7 reports SEO and PPC can use to help each other succeed

Create powerful organic and paid search campaigns with intentional communication and data-sharing between your SEO and PPC teams. Full Story: Search Engine Land

Link building in 2023: 10 ways to win or fail

Navigate the do’s and don’ts of link building today. Maximize your website’s potential with effective backlinking practices. Full Story: Search Engine Land

Why internal site search can be your competitive edge in enterprise SEO

Unlock the “why” behind the “what” and build a cleaner, smarter SEO approach that sets your enterprise website apart. Full Story: Search Engine Land

MOBILE MARKETING

10 Essential Guidelines for Mobile App UI/UX Design

If you want your mobile app to be successful, implement these UI/UX design practices into your process. Full Story: Make Use Of

Google Releases Four New Features for Chrome Mobile App

Chrome users on mobile devices will now have an easier time finding information with the release of four new features by Google. Full Story: Fagen Wasanni

10 Tips for Local Marketing on Mobile

A recent study says 47 percent of small retailers struggle to keep up with mobile marketing trends. Full Story: Small Business Trends

Mobile App Localization: Best Practices and Tools

Mobile App Localization is a game-changer, folks. Full Story: readwrite

DIGITAL SIGNAGE/ SCREEN MEDIA

A responsible buyer’s guide to green digital signage

How can you boost brand engagement sustainably as the world confronts a climate crisis? Full Story: AV Magazine

Opportunities in Digital Signage – Now and in the Future

Building a strategy based on current trends and the outlook for digital signage will help you meet your market’s demands and capitalize on opportunities in this growing and evolving space. Full Story: Xaas Journal

EMAIL MARKETING

Beyond Open Rate: Eight Metrics for More Effective Email Marketing

Open rates have long been a key performance indicator for marketers, Full Story: Marketing Profs

How to approach your highest-value customers with Q4 email planning

Nail your Q4 email campaigns and engage high-value customers with campaign testing, personalized content and smart automation. Full Story: Martech

Email Subject Lines: Ultimate Guide of Examples and Ideas

Do you know that a whopping number of emails sent daily go unopened and unnoticed? Full Story: designmodo

E-COMMERCE

Direct-to-consumer e-commerce in appliances: A strategic growth opportunity

By aligning on four key factors, appliance companies can improve margins and grow revenues from DTC e-commerce. Full Story: Mckinsey

Improve Your E-Commerce CRO Before SEO

You don’t have to spend much time in the e-commerce space to know that sellers are incredibly concerned about boosting traffic to their online stores. Full Story: Forbes

What Does The Interplay Between Logistics And E-Commerce Look Like?

Over the past few years, the world of the internet has undergone yet another shift, Full Story: Forbes

How To Make E-Commerce Sustainability Commercially Viable

According to Forrester, most U.S. consumers place the responsibility of protecting the environment on companies. Full Story: Forbes

E-Commerce and the Struggle Against Space Challenges

In the age of online shopping, retail brand decision-makers must strike a balance between their immediate space requirements and long-term sustainability. Full Story: Area Development

PUBLIC RELATIONS

PR Pros, We Need To Be More Diligent About Telling The Truth

A recent story about the origins of the Nathan’s hot dog eating contest being as fake as the preservatives in most processed meats cast a somewhat ugly light on the public relations industry. Full Story: Forbes

Why PR pros need to understand internal comms

Employees are one of the most valuable publics we can serve — and they can help us in a big way, too. Full Story: PR Daily

How To Tailor Your PR Strategies For Gen Z

In today’s dynamic marketplace, understanding the diverse preferences and behaviors of each generation is crucial for effective public relations (PR) strategies. Full Story: Forbes

What is Public Relations? Defining PR in Today’s World

Public relations, an essential component in the business world, Full Story: businessmole

101 Public Relations Strategies, Tips and Examples

Public Relations, commonly known as PR, is a strategic communication process designed to foster a favorable public image for your business. Full Story: Small Business Trend

MARKET RESEARCH

105 Market Research Questions to Ask

Market research sounds so formal. Yet it doesn’t have to be. It can be part of your daily marketing activity if you adopt one of the best and easiest techniques: simply ask questions. Full Story: Small Business Trends

WEB DEVELOPMENT

Discover 10 Facts About Evolution of Programming Languages

10 Amazing Facts That Show How Programming Languages Have Transformed Computing. Full Story: Analytics Insight

Top Backend Web Development Frameworks in 2023: Empowering Robust Web Applications

In the dynamic panorama of net web development, Laravel has emerged as a leading PHP framework acknowledged for its robustness, Full Story: Scoopearth

What are the Steps for the eCommerce Web Development Process ?

In today’s digital age, eCommerce has become an essential part of businesses worldwide. Full Story: theworldbeast

How to Create a Personal WebDev IDE in Next.js

Having a suitable code editor is crucial during the coding process, as it plays a significant role in one’s coding journey. Full Story: Hackernoon

How to Create and Use a Generic Class in Java

Generic classes facilitate reusability. Make your code scalable and efficient using generic classes in Java. Full Story: Make Use Of

MARKETING AUTOMATION

How Do Marketing Automation Platforms Actually Improve Performance using AI?

Today, every marketing leader understands the role of emerging artificial and augmented intelligence platforms in marketing automation. Full Story: AIthority

Three Ways Artificial Intelligence Can Help Scale a Growing Business

Artificial intelligence (AI) has become a popular technology for businesses and consumers alike. Full Story: Fagen Wasanni

Leveraging Artificial Intelligence in B2B Lead Generation

In today’s fast-paced business world, B2B companies that want to succeed must find high-quality leads for B2B lead generation. Full Story: iTMunch

How Artificial Intelligence Will Revolutionize Business Operations

Artificial Intelligence (AI) is more than just a buzzword; it has the potential to completely transform the way businesses operate. Full Story: Fagen Wasanni

ANALYTICS & BUSINESS INTELLIGENCE

Top Predictive Analytics Tools For Sales and Marketing (2023)

As applied to marketing, predictive analytics involves looking at historical and current data to foretell future results. Full Story: Marktechpost

The Potential of Generative AI in Business Intelligence

Generative AI, including ChatGPT and other large language models, has garnered attention and sparked both excitement and skepticism. Full Story: CityLife

Generative AI Can Make Business Intelligence Even Smarter – Here’s How

ChatGPT is dominating the current news cycle. Along with excitement for individual usage, Full Story: Inside Bigdata