Integrated Marketing Ottawa | Daily Update – August 25, 2022

By Integrated Marketing Platform | August 25, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Blockchain Will Change Your Marketing Strategy. Here’s How.

Blockchain technology has the potential to trigger a new era of digital marketing accountability that will revolutionize the industry. Full Story: Entrepreneur

Marketing Efficiency In A Recession

To begin, I’m not going to tell you how to market your business in this article. Let’s be clear: Full Story: Forbes

How To Appeal To Gen-Z Without Obviously ‘Marketing To Gen-Z’

Members of Generation-Z make up a significant portion of the buyers shopping and purchasing from today’s businesses in every industry. Full Story: Forbes

The Great Development Fallacy And Why Marketing Truly Matters

“Developers! Developers! Developers! Developers!” chanted now-former Microsoft CEO Steve Ballmer, at least 14 times during a Windows conference in 2006. Full Story: Forbes

Branding Vs Marketing and the Difference for Your Business

You’ve probably heard the phrases “branding” and “marketing” used interchangeably, but knowing the difference between the two can improve your business and increase sales. Full Story: Special Events

Google just elevated content marketing to unprecedented levels

Google just announced that it would be launching a new search algorithm update over the next few weeks, enabling people to find high-quality content. Full Story: Hospitality Net

5 Elements Of Digital Marketing That You Must Consider

Owning a successful business, especially in today’s world, can be quite a tricky task. And, in case you don’t get on with digital marketing, achieving your goal will be impossible for you. Full Story: Business-Review.eu

7 reasons why video rules content marketing

Video, increasingly, is standing proud above other marketing media. Let’s look at the seven reasons why. Full Story: The Drum

SOCIAL MEDIA

What to Post on LinkedIn: The 5 Content Types That Work Best

Are you struggling to come up with content ideas to share on social media? Want to know the content types that work best on LinkedIn? Full Story: Social Media Today

How to Optimize Facebook Ads for Quality Website Traffic

Wish you could target only your high-value website traffic? Want better ROI on your Facebook ads? Full Story: Social Media Examiner

A Look at the Most In-Demand Skills for Social Media Managers

What are the most in-demand skills for social media managers? · It’s a role that can combine various elements, from creativity to planning to… Full Story: Social Media Today

Gen Z shapes new social media era

A new generation is dramatically reshaping the internet — rejecting and rebuking the social networks they grew up with, which barely resemble themselves anymore. Full Story: Axios

SEARCH ENGINE

SEO And Customer Engagement: Why It’s Important They Work Together

Search engine optimization is crucial for all online businesses today. It plays an important part in driving traffic to your website, increasing brand exposure, and potentially improving sales and revenue. Full Story: Scoop NZ

Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question

SEO is still a vital web marketing tactic in 2022. Here’s why this myth persists and where we need to focus now. Full Story: Search Engine Journal

How To Scale Your Enterprise SEO Program

Learn how to decode a formula using a sophisticated, fine-tuned, and strategic approach to scale an enterprise-level SEO program. Full Story: Search Engine Journal

How Do Retargeting Ads Work, Anyway?

Retargeting is an essential part of your paid media strategy. Learn the components of a successful retargeting strategy on any platform. Full Story: Search Engine Journal

MOBILE MARKETING

Four Things E-Commerce Businesses Need To Know About Mobile Ad Fraud

We’re shopping via phones more than ever—even from brick-and-mortar retail stores. Full Story: Forbes

Could rich mobile messaging be the next frontier for advertisers?

From carefully curated apps to artificially intelligent chatbots, the marketing landscape has evolved into an interconnected multichannel hive of tailored communication. Full Story: Mobile Marketing Magazine

How to Manage Your Small Business Finances On the Go

Today’s mobile financial management apps enable you to access and manage your small business finances from wherever you are, whenever you want. Full Story: Entrepreneur

iPhone and Android phone users are getting this great free Spotify upgrade

The Spotify app is now much more social on your iPhone or Android phone. Full Story: T3

DIGITAL SIGNAGE/ SCREEN MEDIA

10 Innovative Digital Signage Content Ideas to Inspire You

The appeal of captivating digital displays is not something to be underestimated. They pop out, offering information, promotions and entertainment. Full Story: Commercial Integrator

10 Innovative Use Cases for Digital Signage Content to Inspire You

The appeal of captivating digital displays is not something to be underestimated. They pop out, offering information, promotions and entertainment. Full Story: My TechDecisions

EMAIL MARKETING

How to Use Email Marketing for Your Business

Communication channels include live chat, social networking, and many more. On the other hand, Email reigns supreme among marketing channels,… Full Story: FinSMEs

Why Is Email Production So Hard? And What You Can Do About It

There is so much that goes into making one email. Full Story: MarTech Series

E-COMMERCE

Utility marketplaces are taking bold moves to build awareness

To meet the ever-changing needs of customers, utilities are increasingly launching online energy marketplaces. Full Story: Utility Dive

Amazon leans on non-retail business as e-commerce sales fall for the second straight quarter

Amazon’s online retail sales, which include store-based grocery delivery or pickup, dropped for the second straight quarter, falling 4.3% in Q2 to $50.9 billion. Full Story: Retail Dive

PUBLIC RELATIONS

How To Survive In PR During An Era Of Cancel Culture

As public relations specialists, we are in the business of building images, creating relationships, looking after reputations and at the forefront of it all, trusted communications. Full Story: Forbes

‘If used correctly, PR can add human touch to any field’

Basically Public Relations (PR) refers to managing how others see and feel about a person, brand, or a company and PR personnel are responsible for crafting… Full Story: BizzBuzz

MARKET RESEARCH

5 Reasons Why Market Research is Important for Your Business

The answer is simple, too – through market research. Market research is the one and only way to learn more about your customers. Full Story: Swaay

WEB DEVELOPMENT

7 Best Frontend Frameworks That Accelerate Pace of Web Development

They say one should use the correct ingredient to create the perfect taste. Full Story: ReadWrite

Best web development bootcamps of 2022

Web development bootcamps provide intensive, immersive training to equip you with what you need to know for a career in the field. Full Story: ZDNet

MARKETING AUTOMATION

The Big Risks You Need to Avoid When Using Marketing Automation

Whether you’re interested in maximizing efficiency or just making sure your newsletter goes out on time, every time, marketing automation tools can help you achieve your goal. Full Story: Entrepreneur

The Power of Sales & Marketing Automation

It’s high time brands broke down the silos between sales and marketing. Both the teams rely on automation, but how can it create alignment? Full Story: MarTech Cube