By Integrated Marketing Platform | August 10, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How A Direct Mail Campaign Can Fuel Your Digital Marketing Strategy
In this age of technology we live in, there’s no shortage of ways to get your message out digitally. Full Story: Forbes
Post-Purchase Marketing Strategy: 8 Tips on How to Stay in Touch With Customers And Boost CX
You’ve successfully marketed and sold your products or services to a new customer, providing them with a great customer journey. Full Story: RIS News
7 Reasons Marketing Return On Investment is a Challenge
For decision making as well as credibility, you need to know your direct and indirect marketing costs. Full Story: Inc. Magazine
The worrying cost of sales and marketing misalignment (and how tech can help)
Having had to rethink operational strategy and seek support from digital products and services to stay afloat during the past two years, companies are facing another scenario – the cost of the misalignment between sales and marketing teams. Full Story: TechNative
Growth Marketing: The new-age strategy to grow your business
With the evolution of technologies, businesses nowadays have to keep up with technological advancements in digital marketing in order to stay in the limelight. Full Story: Adgully.com
Ask “Why” 5 Times in 5 Minutes to Improve Success of Marketing
Even the brightest and most intelligent of my clients (marketing and communications leaders in financial and professional services) can be guilty of pursuing an idea that hasn’t been fully thought through. Full Story: MarTech Series
How to hit the marketing gas in the current economy
Inflation is on the rise, spending is dropping and economists warn we’re entering a time of economic uncertainty. The inevitable response? Brands begin revisiting their Q3-Q4 plans, reviewing their budgets and cutting back where they can. Full Story: Ad Age
SOCIAL MEDIA
14 Tips for Generating Results as a Social Media Content Creator
Are you looking for ways to improve your social media content strategy? Want to share better content that generates more engagement with your followers? Full Story: Social Media Today
10 tips to improve your relationship with social media
Technology, especially social media, is an innovative and helpful tool that makes life more convenient and enjoyable. Full Story: BusinessMirror
Pinterest Holds at 433 Million Users, Posts 9% Increase in Revenue
The mixed results keep coming from Pinterest, which has today published its Q2 2022 performance update, which shows no growth in active users, and lower than expected revenue intake. Full Story: Social Media Today
Influencing The Education Of Authentic Social Media
It may have taken approximately a decade to settle into the social media world that is now ubiquitous to the experience of being human in the developed world. Full Story: Forbes
SEARCH ENGINE
5 Reasons Why SEO Matters for Your Startup
Building a solid online presence for your company is as important as running the company itself. Using SEO will boost your startup over your competitors. Full Story: Entrepreneur
How Long Does It Take to Learn Real Estate SEO?
The internet is a ubiquitous tool that we all use every day, sometimes several times a day. We use it for entertainment, to get our news, to communicate with friends and family members, and to do all sorts of business. Full Story: Realty Biz News
Tips For Leveraging The Power Of Voice Search Optimization
More people are using voice search to find information and make purchases. Here’s what you need to know about voice SEO and how it impacts UX. Full Story: Search Engine Journal
Winning SEO’s 4 Featured Snippet Types
In organic search, Google’s featured snippets occupy one of the most prominent places in the search engine results pages (SERPs). Full Story: JumpFly
MOBILE MARKETING
Top 10 Mobile App Development Companies You May Find Beneficial
With over a decade of experience in developing mobile apps, the company gained expertise in producing efficient apps with efficient coding standards that will help you succeed. Full Story: Hindustan Times
4 tips for managing budget spend for marketing
Marketing is something that every business has to now invest in. Full Story: Mobile Marketing Magazine
How to Use the FreshBooks Mobile App in Your Small Business
The FreshBooks mobile app takes invoicing and expense tracking on the road. Business owners can keep their books updated while away from the office. Full Story: The Motley Fool
IAA rolls out transport function via mobile app
The company recapped in a news release that IAA Transport’s desktop solution was introduced on its website in September in an effort. Full Story: Auto Remarketing
DIGITAL SIGNAGE/ SCREEN MEDIA
4 Tips to Send the Right Message With Digital Signage Advertising
Have you ever been frustrated with an outdated menu? Full Story: Software Advice
Survey: OOH ads beat counterparts in consumer action
The findings show that despite making up only 4.1 percent of total ad spend in 2021, Full Story: Digital Signage Today
EMAIL MARKETING
5 Tactics for Improving Your Email Marketing
Email’s universal popularity makes it a prime medium for your marketing messages. Full Story: ASI Central
7 Benefits of Email Marketing to help your Business
Email marketing is an essential tool to create a targeted and personalized campaign. 98% of advertisers think personalization progresses client connections. Full Story: Tech Times
E-COMMERCE
Tips for Preventing Shopping Cart Abandonment
Two key strategies to combat rising prices and optimize the customer checkout experience. Full Story: Total Retail
7 Reliable E-Commerce Strategies for Your Small Business
Using the right e-commerce strategies for your small business can take your company to the next level. Full Story: The Motley Fool
PUBLIC RELATIONS
Digital PR Strategies for 2022
Learn the value of developing a digital PR strategy and the best practices that will help you achieve a good ROI and boost your SEO visibility. Full Story: The Motley Fool
How to make sure your QR code doesn’t become a PR nightmare
How to make sure your QR code doesn’t become a PR nightmare … Full Story: Protocol
MARKET RESEARCH
Accelerate Innovation With A New Approach To Market Research
Market researchers need a way to gain high-quality insights in a more convenient way. Full Story: Forbes
WEB DEVELOPMENT
When looking at both web design and web development we must look at what they each entail. This will then determine their differences and even their similarities. Full Story: The Irrigator
Past, Present, Future: How User-Generated Content Will Ignite the Metaverse
Microsoft FrontPage and Macromedia’s Dreamweaver were introduced to democratize website creation but required some web development and coding skills. Full Story: ATD
MARKETING AUTOMATION
The Best Marketing Automation Software Options for Small Businesses
Unlock newfound capabilities and boost your growth with a marketing automation platform. Full Story: The Motley Fool
Email Marketing vs. Marketing Automation: What’s the Difference?
The business world is full of jargon, and we’re here to help you understand what people are talking about. Full Story: The Motley Fool
ANALYTICS & BUSINESS INTELLIGENCE
4 Benefits the New Google Analytics 4 Brings to Your Marketing Strategy
You’ve probably heard that Google Analytics for digital marketing professionals is undergoing a major change. Full Story: Total Retail
5 Essential Social Media Analytics Tools for 2022
Here, we help you choose from a select list of the five best options. Full Story: The Motley Fool
BRANDING AND DESIGN
How 3 little letters can make a big difference in how we think about brands
The Ohio State University’s recent success in trademarking the word “the” was certainly a head-scratcher for those of us not well versed in intellectual property law. Full Story: Fast Company
5 Ways to Grow Your Brand, Monetize Your Content
Over the past few years, we’ve seen massive growth in the number of online influencers and sellers, thanks in large part to the rise of the creator economy. Full Story: Total Retail
VOICE STRATEGIES
How Much Should You Spend on Headphones?
Latest technology support: Do your headphones have voice assistant, 3D, or Atmos sound support? If they do, they could be more expensive than standard… Full Story: MakeUseOf