Integrated Marketing Ottawa | Daily Update – July 26, 2022

By Integrated Marketing Platform | July 26, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Streamline Your Marketing Efforts By Working Backward From Your Goal

When you’re trying to reach a specific destination, there are two fundamental things you must know: where you currently are and where your destination is. Full Story: Forbes

Customer Retention Fails: 5 Signs A Client Is About To Break Up With Your Marketing Agency

Load up your saddest playlist, because we’re talking about clients leaving you. Full Story: Search Engine Journal

How to Ensure Authenticity in Marketing and Build a Loyal Audience

The bar on doing business has been raised. Speak consistently and authentically and you’ll earn your customers’ trust – and likely, more of their business. Full Story: Entrepreneur

Early-Stage Companies Should Consider Marketing By Building In Public

If an early-stage company hasn’t determined its target audience yet, it’s often best practice to avoid paid marketing. This helps businesses avoid high customer acquisition costs that they can’t sustain. Full Story: Forbes

Incorporating Data And Analytics Into Your Marketing Plan

Businesses that use data-driven (personalized) marketing strategies have five times more ROI than businesses that don’t. Full Story: Forbes

How To Win the Era Of Customer-Centric Marketing?

When we think of customer-centric marketing, we tend to imagine a brand with a website that’s easy to navigate and use, or a mobile app that is responsive and intuitive, or in-store displays that are informative and engaging. Full Story: Security Boulevard

How to Ensure Authenticity in Marketing and Build a Loyal Audience

The bar on doing business has been raised. Speak consistently and authentically and you’ll earn your customers’ trust – and likely, more of their business. Full Story: Entrepreneur

What is marketing performance management and how can it help you?

One of marketing’s greatest challenges is proving its value to the business. Full Story: MarTech

SOCIAL MEDIA

5 ways to turn employees into social media advocates

Employees can be a secret weapon in your social media marketing. Full Story: PR Daily

Twitter Adds Hashtag Discovery to Communities to Help Improve Engagement

Twitter’s added a new discovery element to its group-like Communities, with a new display of the top hashtags used in each community, which will then link you through to relevant tweets around those topics. Full Story: Social Media Today

Customer Satisfaction With Social Media Platforms Is Slumping

A sweeping customer satisfaction survey finds social media platforms are getting fewer Likes than before–with Facebook ending up in last place. Full Story: PCMag

4 LinkedIn Company Page Features to Start Using Now

Looking for a cost-effective way to improve your LinkedIn lead generation? Wondering how to engage more effectively as your business on LinkedIn? Full Story: Social Media Examiner

SEARCH ENGINE

How Does SEO Work?

What is SEO and how does it work? Learn more about how marketers use search engine optimization to rank higher and increase traffic. Full Story: Search Engine Journal

Top 3 SEO Tips to Grow your Etsy Store

People do business because they want growth in whatever they do. Selling products on Etsy felt like rocket science. Full Story: Digital Journal

Web hosting for SEO: Why it’s important

Great web hosting won’t put your website at the top of the search results, but it’s a prerequisite for strong SEO results. Here’s why. Full Story: Search Engine Land

Everything You Need to Know About the 4 Pillars of SEO

Search engine optimization (SEO) can seem like a headache. But if you’re a business owner, it can be one of the best ways to get your… Full Story: Entrepreneur

MOBILE MARKETING

Four Things E-Commerce Businesses Need To Know About Mobile Ad Fraud

We’re shopping via phones more than ever—even from brick-and-mortar retail stores. Full Story: Forbes

Could rich mobile messaging be the next frontier for advertisers?

From carefully curated apps to artificially intelligent chatbots, the marketing landscape has evolved into an interconnected multichannel hive of tailored communication. Full Story: Mobile Marketing Magazine

How to Manage Your Small Business Finances On the Go

Today’s mobile financial management apps enable you to access and manage your small business finances from wherever you are, whenever you want. Full Story: Entrepreneur

iPhone and Android phone users are getting this great free Spotify upgrade

The Spotify app is now much more social on your iPhone or Android phone. Full Story: T3

DIGITAL SIGNAGE/ SCREEN MEDIA

Why Digital Out-of-Home Advertising Is a Perfect Match for Startups

Effective advertising is often the difference between success and potential failure. Full Story: Grit Daily

DOOH: advertising’s big opportunity?

Not for the first time, digital out-of-home (DOOH) is on the rise. Investment in the medium was rising steadily until 2020,… Full Story: ExchangeWire

EMAIL MARKETING

5 Ways to Delight Your Customers With Email

Are you using every email you send to delight your customers? Here are some great ways to do that — and build more engagement. Full Story: Entrepreneur

Why Direct Mail Is the Anti-Email Marketing Channel

Email has a place in your marketing strategy. It is the most common and cheapest way to keep in touch with prospects and customers. Full Story: Dealerscope

E-COMMERCE

Sink or Swim: 5 E-Commerce Pain Points To Address for Success

Cart abandoned! That is the action no e-commerce seller wants to see at their online store. Full Story: E-Commerce Times

New e-commerce policy may allow only third party items on e-marketplaces

The proposed policy seeks to ensure that e-commerce marketplaces sell only third-party products on their platform. Full Story: Business Standard

PUBLIC RELATIONS

How To Survive In PR During An Era Of Cancel Culture

As public relations specialists, we are in the business of building images, creating relationships, looking after reputations and at the forefront of it all, trusted communications. Full Story: Forbes

‘If used correctly, PR can add human touch to any field’

Basically Public Relations (PR) refers to managing how others see and feel about a person, brand, or a company and PR personnel are responsible for crafting… Full Story: BizzBuzz

MARKET RESEARCH

Market research is essential for entrepreneurs who want their businesses to succeed

Contrary to the story about the intuitive and visionary entrepreneur, and in a context where modern society applauds action over reflection, it turns out that market research is both essential and relevant. Full Story: The Conversation

WEB DEVELOPMENT

7 Best Frontend Frameworks That Accelerate Pace of Web Development

They say one should use the correct ingredient to create the perfect taste. Full Story: ReadWrite

Best web development bootcamps of 2022

Web development bootcamps provide intensive, immersive training to equip you with what you need to know for a career in the field. Full Story: ZDNet

MARKETING AUTOMATION

The myth of ‘artificial intelligence’

AI has consistently failed to deliver results – so why do our elites have so much faith in it? Full Story: Spiked

What’s Your Future of Work Path With Artificial Intelligence?

Over last few years, artificial intelligence (AI) has become a very significant part of business operations across all industries. Full Story: CMSWire