Integrated Marketing Ottawa | Daily Update – May 18, 2022

By Integrated Marketing Platform | May 18, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Marketing Through The Various Stages Of Your Business

In the world of business, profits are king and the bottom line is, well, the bottom line. Full Story: Forbes

There’s no doubt digital marketing is the marketing method of the future. Full Story: Startup Info

The 3 Biggest Challenges to Marketing in the Metaverse

Marketing in the metaverse is like setting up a website in the earliest days of the internet, or hanging up a dusty wooden shingle in the 19th century Old West. Full Story: Entrepreneur

What are your secrets to overcoming marketing challenges? Take our survey

Help us to better understand how marketers are responding to all of this change. Full Story: Search Engine Land

6 Marketing Metrics Every Business Should Track

There are endless metrics a business can track, but not all are vital to driving growth. What digital marketing metrics should be on your list? Full Story: Entrepreneur

How Data Cleanrooms Can Bridge Marketing Gaps In A Privacy-First Age

If you’ve been following the advertising technology (adtech) ecosystem and all things privacy, measurement and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every six to 12 months. Full Story: Forbes

Five Strategies For Turbocharging Your Growth Marketing

Growth marketing has been growing in popularity for several years now, but how does it differ from traditional marketing, could it benefit your business, and if so, how can you employ it? Full Story: Forbes

How to Use Video Marketing to Generate More Leads

The face of digital marketing is evolving. In the wake of COVID-19, businesses are changing the very framework they use to operate on a day-to-day basis. Full Story: CustomerThink

SOCIAL MEDIA

7 Ways Small Businesses Can Grow Their Social Media Presence

Fifty-nine percent of SBOs say that improving their social media skills would be the most impactful thing they can do for their businesses, according to a recent Adobe study. Full Story: Forbes

9 Social Media Marketing Tools To Boost Your Online Presence In 2022

Social media is one of the most powerful yet free marketing tools available to businesses. Full Story: CustomerThink

Twitter Launches Super Follower Only Spaces as it Builds on its Creator Monetization Options

Twitter’s rolling out a new subscriber-only element to help creators build their in-app communities, with Super Follower only Spaces now available to selected creators that offer subscriptions. Full Story: Social Media Today

Are They Your Real Friends? Watch Out for This Social Media Scam

Crafty hackers are posing as people you know on social platforms and using malicious links to lock you out of your account. Full Story: PCMag

SEARCH ENGINE

110 Top SEO Tools That Are 100% Free

If you’re looking to get started with SEO or want to achieve better results, here are 110 of the best free SEO tools you should be using. Full Story: Search Engine Journal

What to look for in a technical SEO audit

These technical optimizations will become the key differentiating factors for ranking better than your competitors. Full Story: Search Engine Land

How Perfect Content Is Getting In The Way Of Your SEO Success

We’ve all heard the mantra, “don’t let perfection be the enemy of good,” or some variation thereof. Full Story: Forbes

4 Advanced SEO Techniques to Follow in 2022

As marketers, you definitely know the basics of SEO. Full Story: TechGenyz

MOBILE MARKETING

14 Best Mobile App Development Companies

Mobile apps provide immense benefits to customers and help with retention, loyalty, and engagement. Full Story: Small Business Trends

Apple previews extended accessibility features set to roll out later this year

Apple has previewed a range of features offering new ways for users with disabilities to navigate, connect, and get the most out of Apple products. Full Story: Mobile Marketing Magazine

How to view Key Moments on YouTube for desktop and mobile

Launched in 2020, “Key moments for audience retention” is one of the many useful tools available in YouTube Analytics. Full Story: RouteNote

GoodFirms Announces 2022 List of Top iPhone and Android Mobile App Development Companies

GoodFirms, an internationally respected research, ratings, and reviews website, just released its most recent list of the Top iPhone and Android Mobile App Development Companies in the World. Full Story: Bollyinside

DIGITAL SIGNAGE/ SCREEN MEDIA

Top considerations before rolling out digital signage

Chris Melito has been helping companies prepare, design and execute effective digital signage projects for more than two decades. Full Story: Digital Signage Today

Why 2022 is the year for out-of-home advertising

OOH has evolved significantly in recent years and has become a cost-effective solution for reaching consumers both nationally and locally. Full Story: Digital Signage Today

EMAIL MARKETING

Why Customers’ relationship marketing (CRM) teams should prioritize email validation

Glendale, USA– To effectively sell products and services, it is essential to build strong connections with current and future clients. Full Story: Digital Journal

How to make your email campaigns successful

Before setting pen to paper – or finger to key – it’s important to understand why you are reaching out to consumers in the first place. Full Story: TechRadar

E-COMMERCE

E-commerce jumps a decade in two months

The Covid-induced ‘new normal’ exists through a rapid acceleration of AI-based technologies. Full Story: E&T Magazine

To Learn How Consumer Behavior Will Shape the Future of E-Commerce, Look to China

To understand how consumer behavior will shape the future of e-commerce, it’s time to talk about Chinese consumers’ enthusiasm for transactions in private domains. Full Story: Inc. Magazine

PUBLIC RELATIONS

PR People: Don’t Be Just A Commodity

In the world of public relations, salespeople are a dime a dozen. Full Story: Forbes

Top 10 Myths About Public Relations

If you’ve worked in public relations in any capacity, odds are you’ve become accustomed to receiving communication of this nature at least several times a week. Full Story: BeautyMatter

MARKET RESEARCH

How to conduct market research in 7 steps

Market research is the process of gathering information that a company conducts on its target audience and its reference market using a series of methodologies and tools, which today are mainly digital. Full Story: Doxee

WEB DEVELOPMENT

You Can Block Those Annoying Cookie Banners on Every Website

They might be legally required, but they’re also blocking everything you want to read. Full Story: Lifehacker

Google extends deadline for migration to its new-look website builder

The company first announced its plans to replace classic Google Sites with an all-new offering back in 2017, telling users they had until December 1, 2021. Full Story: TechRadar

MARKETING AUTOMATION

Personalisation and Automation – The Next Iteration of a Communication Legend

Believe it or not, the history of email as a means to communicate dates back to the early seventies. Full Story: Memeburn

Digital Buying Part Two: Digital Challenges Force Businesses To Adapt Their B2B Buying Processes

Artificial intelligence and customer engagement data are used to build useful customer profiles. … CRM-driven marketing automation. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

3 Things The Modern CMO Needs To Know About Multi-Channel Attribution

Search engine giant Google recently announced a move away from its decade-old universal analytics platform to embrace a post-cookies. Full Story: Forbes

The Best Data Analytics Tools Of 2022

Data analytics can help small businesses in a number of ways. Full Story: Forbes