By Integrated Marketing Platform | April 21, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Proven Ways To Improve Organic Marketing Workflow Efficiency
It’s difficult to get the buy-in and cooperation needed for SEO. Follow these tips to ensure an efficient organic marketing workflow. Full Story: Search Engine Journal
Inclusive Marketing Must Be Our Default. Here’s Why.
Inclusion brings new ideas to light, helping you reach all new audiences and users. Full Story: Forbes
Why Marketing Agencies Should Use Blockchain Technology
Blockchain has emerged as an industry disrupter in marketing, and here’s why you should be implementing it in your marketing suite. Full Story: Entrepreneur
Why Affiliate Marketing Isn’t Going Away Anytime Soon
People have been predicting the demise of affiliate marketing for many years now, yet the industry continues to grow from strength to strength. Full Story: Forbes
How to Grow Your Enterprise with Content Marketing
Content marketing is a small part of email marketing, one of the main ways many businesses grow today. Full Story: Inc. Magazine
The Top Three Ingredients of a Smart B2B2C Marketing Strategy
Marketing leaders across industries such as pharma, healthcare, financial services, and manufacturing have multiple stakeholders to consider when developing an effective marketing strategy. Full Story: MarketingProfs
The New Rules of Influencer Marketing
Earlier this year, The Economist forecast that the global total of spending on influencers by brands would reach $16 billion this year. Full Story: The Business of Fashion
How Micro-Influencers Are Growing Rapidly To Impact today’s Marketing
Influencer marketing has grown by leaps and bounds over the past decade, as brands scramble to develop ways to reach customers that are more personal and effective than traditional advertisements. Full Story: Research Snipers
SOCIAL MEDIA
Instagram Video Marketing Strategy: Tips for Creating Engaging Videos
Instagram is the place where most of us nowadays spend our time, especially the youth. Full Story: ReadWrite
How To Decide Whether To Share Content On Social Media
Sharing original content is more impactful than just “liking” other people’s posts. When should you post content? Full Story: Forbes
Inappropriate use of social media: 4 things you should know
The requirement to uphold the standards of the profession extends to posting on personal social media accounts outside of work hours. Full Story: Financial Management magazine
How To Clean Up Your Social Media Presence
Social media is one of the biggest technological developments in recent times, becoming a major part of everyday life. Full Story: Grit Daily
SEARCH ENGINE
Avoid These 7 Easy But Stupid SEO Tactics
Some recommendations are so off-base they can actually hurt your long-term SEO performance. Full Story: Search Engine Journal
5 Proven SEO Strategies to Improve your SERP Ranking for good!
The Search Engine Result Page (SERP) is a highly competitive arena, with hundreds (and sometimes, thousands) of businesses vying for the same coveted spots on Page 1. Full Story: Mid-Day
Why Updating Images Can Backfire
In a recent Google Office Hours, John Mueller offered feedback about how slowly Google indexes images and how that could be a problem if you’re making massive changes to thousands of images. Full Story: Search Engine Journal
These are the improvements implemented by Reddit in its search engine
There is no doubt that there are brilliant comments on Reddit but difficult to access due to the existence of many other comments… Full Story: How smart Technology changing lives
MOBILE MARKETING
SMS marketing, or as some say Short Message Service marketing, is one of the most popular marketing techniques. Full Story: MarTech Series
Using text messages, social media marketing, location-based marketing, proximity marketing, and in-app marketing, among others, mobile marketing can reach as many consumers as possible. Full Story: ICTSD
Value Of Mobile Marketing To B2b?
Based on BCG estimates, the ability to streamline operations faster could cost B2B vendors with $2 billion in revenue an estimated $30 million to $60 million in bottom-line profits, or 1% to 20% of sales. Full Story: ICTSD
Top 7 Mobile App Metrics to Measure Success & Tips to Optimize Them
The mobile app market has exploded remarkably in recent years, and it’s now more important than ever to understand how to measure your app’s success before, during, and after launch. Full Story: CustomerThink
DIGITAL SIGNAGE/ SCREEN MEDIA
Why it’s wise for Amazon to jump into DOOH
In efforts to promote its “Just Walk Out” purchasing app, retail giant Amazon is getting a helping hand from the digital-out-of-home marketplace. Full Story: Digital Signage Today
LG Business Solutions releases 3 displays for window-facing installations
LG Business Solutions USA has unveiled three models of 4,000-nit high-brightness displays designed for visibility in window-facing installations, according to a company press release. Full Story: Digital Signage Today
EMAIL MARKETING
What is email marketing and why does it matter to your business?
Email marketing is one of the most commonly used – and oldest – digital marketing campaign types used by businesses. Full Story: TechRadar
6 Ways to Make The Most Out of Your CRM With Good Email Marketing
Email marketing has come a long way. It is one of the most efficient ways to prove your brand’s effectiveness. Full Story: CEOWORLD magazine
E-COMMERCE
What Retailers Need to Understand About the Online Apparel Shopper
Now over two years into the pandemic, the apparel retail category is steadily recovering following declines in 2020. Full Story: Total Retail
How Creators And Influencers Build 9-Figure E-Commerce Brands
Now worth an estimated $104 billion, the creator economy has flourished in recent years. Full Story: Forbes
PUBLIC RELATIONS
Should PR Agencies Not Represent Fossil Fuel Clients?
Fossil fuels still power the global economy and PR agencies should serve legitimate business needs of oil and gas companies as per the ethical code of the PR industry. Full Story: Fair Observer
Concept PR’s Practice announces new PR mandate wins
Concept PR’s Technology and Start-up practice offers a full suite of specialized communication services aligned to companies’ business objectives. Full Story: Exchange4media
MARKET RESEARCH
Circle Research B2b Market Research?
To conduct B2B market research, we collect data on the types of people and products that are seeking out and what is necessary. Full Story: ICTSD
WEB DEVELOPMENT
How Websites Can Help, Hinder Marketing Efforts
A well-designed website serves a crucial role for marketing professionals seeking new residents for their multifamily properties. Full Story: Multihousing News
Make your web presence visible with web development services
Website creation is one of the notable things you need to take into attention. Full Story: iLounge
MARKETING AUTOMATION
Why we care about B2B marketing: A guide for marketers
Artificial intelligence has the potential to be used in several stages of… Full Story: MarTech
How Marketing Automation Helps Fintechs Improve Customer Engagement
Within the startup ecosystem, fintech enjoys a preeminence status. Full Story: Inc42
ANALYTICS & BUSINESS INTELLIGENCE
5 steps to make the most of your reporting and analytics
Ensure that your data provides you with actionable information to help guide your marketing efforts. Full Story: MarTech
As part of their role, they research your target market, formulate a strategy for interacting with decision-makers, and encourage them to contact you for a relationship. Full Story: ICTSD
BRANDING AND DESIGN
7 branding tips for small businesses
Branding is crucial to any successful business. Your branding is what gets you noticed and remembered. Full Story: Full Story: Augusta Free Press
Graphic design skills: The skills needed to be a graphic designer
What kind of graphic design skills do you think are necessary for a career in design? Full Story: Fabrik Brands
VOICE STRATEGIES
How to Change the Google Assistant’s voice
Google’s version of Amazon’s Alexa and Apple’s Siri is Google Assistant. Full Story: Bollyinside