By Integrated Marketing Platform | March 16, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Ways to Identify Your Company’s Unique Marketing Angle
How to make your business’s marketing efforts perfectly match its brand. Full Story: Entrepreneur
Three Questions Small Business Owners Should Ask In Creating A Workplace Culture
Creating growth, change and expansion was the goal. If you set the intention of growing your business to facilitate more time to be with your family, that will… Full Story: Forbes
We Are All in the Business of Relationships
It’s a cliche to talk about the importance of relationships in business. We all know that to succeed, we need the best people on our side, whether that’s as customers, clients or colleagues. Full Story: Entrepreneur
4 Steps To Breaking Through Plateaus And Hitting The Next Zero In Your Business
Meet Sigrun Gudjonsdottir, business coach and speaker, who negotiated an … what journey people took to find you— especially for big marketing campaigns. Full Story: Forbes
A Guide to Digitizing Your Business
A specialist in this line of work manages digital enterprises, provides strategic knowledge management, and executes digitization initiatives. Full Story: Analytics Insight
Ensuring success in 2022 and beyond with B2B marketing
Integrating traditional marketing with virtual media will be key to the success of B2B marketing in the years to come. Full Story: Moneycontrol
Ways to boost loyalty programs and build relationships
Client loyalty programs have always been an important marketing tool to support an organization’s client retention efforts; Full Story: The Business Journals
How To Begin Healing Your Business From A Toxic Positivity Culture
Organizations often search for help in revamping their culture for two reasons. Full Story: Forbes
SOCIAL MEDIA
5 Ways To Get Your Customers To Engage On Social Media
Social media has made dramatic shifts over the last several years. Full Story: CustomerThink
14 Tips on How to Build a Strong Personal Social Media Content Strategy
Here are some tips on how to develop a strong personal social media content strategy to raise your profile, strengthen relationships and even bring in new business. Full Story: National Law Review
Social Media And The Evolving Threat Landscape
Cybersecurity, at its very core, is a data protection discipline where we strive to protect the “soft, chewy middle” of the companies we work for, as well as our personal lives. Full Story: Forbes
7 reasons social media can be effective in promoting your business
When you consider there are billions of people now using social media platforms across the world, if you are not promoting your business on social, then you are missing out on an easy, inexpensive and effective way to reach out to potential customers. Full Story: Wales Online
SEARCH ENGINE
SEO For E-Commerce: Best Practices For 2022
Worldwide, consumers have bought into e-commerce. According to Statista, 2.14 billion people patronized a business online in 2021 … Full Story: Forbes
SEO At Scale: What Large Ecommerce Sites Do Differently
Gain comprehensive insights from large ecommerce companies for scaling your ecommerce SEO efforts towards success. Full Story: Search Engine Journal
Why You Need An SEO Consultant For More Than Just An Audit
All you need is an audit of your search engine optimization (SEO) to improve your organic search performance, right? Wrong. Full Story: JumpFly
No, Apple Is Not Launching a Search Engine to Take on Google (Here’s Why)
Apple doesn’t have plans to launch its own search engine. Full Story: iDrop News
MOBILE MARKETING
3 Reasons for Embedding Voice in Your Brand’s Mobile App
Even though we live in a world largely ruled by omnichannel interactions, voice calling still has its unique benefits, and therefore persists as a key means for brands to communicate with customers. Full Story: UC Today
Mobile App Developers Leave Behind 2,100 Open Databases
A simple request to the VirusTotal scanning service reveals thousands of mobile-application databases left open to the public by developers in a three-month period. Full Story: Dark Reading
Top mobile marketing trends for 2022 revealed in new report
According to a new report by AppsFlyer, the top predicted mobile marketing trends for 2022 will likely see a significant change in the way companies conduct business. Full Story: IT Brief
Mobile App And Brand Spend: The New Power Couple?
Driven by the rapid shift of video viewing to app, the prevalence of mobile gaming and social media and the availability of cheap handsets and data plans … Full Story: The Drum
DIGITAL SIGNAGE/ SCREEN MEDIA
5 Reasons to Incorporate Social Media into your Digital Signage
Incorporate social media into your digital signage to provide proof, increase interaction, improve employee morale, increase followers, and share cost-effective content. Full Story: Digital Signage Today
Digital signage kiosks help relieve US labor shortage
In 2022, an emerging trend is the rise of digital signage kiosks. Businesses, especially retail, are turning to kiosks to attract customers, rely less on employees during a nationwide labor shortage, and hopefully return sales to pre-pandemic levels. Full Story: Digital Signage Today
EMAIL MARKETING
Top email marketing trends to watch out for in 2022
The competition between the brands to capture the attention of their subscribers is responsible for innovating email marketing. Full Story: GISuser.com
Taking your email marketing to the next level
Did you know over 300 billion emails are sent each day? Yet while emails are ubiquitous, not all messages are created equal. Full Story: Royal Examiner
E-COMMERCE
E-Commerce Jumped 55% During Covid To Hit $1.7 Trillion
Americans spent $1.7 trillion online during the last two years of pandemic, according to new data from Adobe. Full Story: Forbes
How To Lower E-Commerce Cart Abandonment With ‘Cartalytics’
Ever go to the grocery store, fill up your shopping cart with delicious items, and then decide to just … walk away? Full Story: E-Commerce Times
PUBLIC RELATIONS
Managing the Message: Public Relations After a Crisis Occurs at Your Self-Storage Property
A crisis can occur at your self-storage property at any time, and there will be many safety and logistical issues to manage. Full Story: Inside Self-Storage
Four ways that PR pros can counteract negative publicity
Negative publicity is something that every PR pro must inevitably face at some point. Full Story: Media Update
MARKET RESEARCH
AI-Powered Market Research: What Are the Benefits?
This article explores the benefits of using AI-powered market research. Over a decade ago, mentions about artificial intelligence made everybody… Full Story: Analytics Insight
WEB DEVELOPMENT
The Best Tools and Resources for Web Designers in 2022
Every designer has a toolbox of industry tips and tricks they go to in every project. There are countless new web design and web development tools released every day, and it can be hard to forego old favorites and keep up to date with the latest (and greatest) web design resources. Full Story: SitePoint
How JavaScript Works Behind the Scenes
JavaScript is a very popular programming language and it is getting more and more powerful as time goes by. Full Story: HTML Goodies
MARKETING AUTOMATION
Top 10 AI Stocks that Millionaires buy for Long-haul in 2022
These AI stocks are loved by millionaires. Full Story: Analytics Insight
AI is one of the most advanced and the core technology driving revolution in the modern industrial domain. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
How Would the Technology Industry Use Business Intelligence?
With the growth of big data in recent years, business intelligence has become an essential resource for companies trying to keep up. Full Story: Qrius
Top Power BI alternatives: Compare Power BI competitors
As enterprises continue to mature in data literacy, CIOs are looking to capitalize on data-informed decision making like never before. Full Story: TechRepublic
BRANDING AND DESIGN
10 Reasons Why Your Brand Needs to Be Online in 2022
Online branding is simply leveraging all of the opportunities that are available in the digital world to position, package and promote your brand. Full Story: Entrepreneur
Outdoor Advertising To Broadcast Your Brand: Is It Right For You?
The number of people creating content has risen dramatically. Full Story: Forbes
VOICE STRATEGIES
‘Alexa, Show Me My Timers’: Alexa Timer and Alarm Tips
Timers and alarms are some of Amazon Alexa’s most popular features. Here’s how to get the most out of them. Full Story: CNET