By Integrated Marketing Platform | February 25, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Everything Your Company Does is Marketing
I was excited to open it. The website had been compelling, and the box was beautifully designed. The product was exactly as advertised. Full Story: Inside INdiana Business
Four Reasons Omnichannel Is Vital To Your B2B Marketing Strategy
It’s an understatement to say that the pandemic has transformed our lives. Full Story: Forbes
Become a Metaverse marketing maven
Find out where you can get smart with online training on immersive media for marketing. Full Story: MarTech
How to Improve Your Affiliate Marketing Strategy (5 Powerful Tips)
Do you want to use affiliate marketing to grow your business, regardless of whether you run an online store or a simple blog? Full Story: CustomerThink
How Neural Networks Will Transform the Customer Journey in Digital Marketing
It’s the secret weapon and promise of digital marketing: You’re able to follow a customer’s journey online, and you know exactly what makes them click … Full Story: MarTech Series
Common Business Marketing Mistakes You Might Overlook
There is a lot involved in starting and running a small business successfully. Therefore, it’s understandable when things go sideways sometimes. Full Story: Influencive
Marketing 360 Multi-Channel Marketing Strategy Wins for eCommerce Lighting Company
One of the best things about digital marketing is the data behind it. Businesses can use this data to do more of what’s working and less of what’s not. Full Story: MarTech Series
How to Revolutionize Your ABM Strategy With Chatbots
Those statistics aren’t a concern among only B2C businesses; B2B companies worry about them, too. It’s one of many reasons conversational marketing has increased in popularity. Full Story: MarketingProfs
SOCIAL MEDIA
Is social media actually bringing you business?
Real estate agents are led to believe that there is a correlation between social media success and real estate sales success. Full Story: Inman
Meta Launches Facebook Reels to All Users, Expanding its Short-Form Video Push
Meta’s taking its battle against TikTok to the next stage with the full launch of Reels on Facebook, using the platform’s massive scale to capitalize on the popularity of short-form video content. Full Story: Social Media Today
Is Social Media an Accomplice to New Organized Retail Crime?
he way those committing theft, robbery and crime have adopted technology has become a new form of organized crime. Full Story: Total Retail
How Social Media Is Changing the Way You Snack
An annoying byproduct of the pandemic were the broad narratives that emerged about our quarantine eating habits. Full Story: The Takeout
SEARCH ENGINE
SEO dos and don’ts of website migration
Site migrations are necessary at times, but rankings and traffic can drop if you’re not careful. Full Story: Search Engine Land
Google On The SEO Impact Of Changing Website Hosting Location
Google explains how changing the location of your website hosting can impact its performance in search results. Full Story: Search Engine Journal
What Is SEO? Is It Different In Different Cities?
The chances are that you didn’t know it, but there are different types of SEO. Full Story: FINE Magazine
How to Use Keyword Mapping to Improve SEO
This tutorial is about the How to Use Keyword Mapping to Improve SEO. We will try our best so that you understand this guide. Full Story: Bollyinside
MOBILE MARKETING
How To Monetize Your Mobile App
The global mobile app market was valued at more than $154 billion as of 2019, and is projected to grow to more than $407 billion by 2026. Full Story: Forbes
Are Investors Overlooking a Mobile Ad Opportunity?
Consumers are spending more time and money on mobile apps. Full Story: Morgan Stanley
How to optimize your restaurant’s mobile app to bring in more revenue
The proliferation of mobile food ordering and delivery is showing no signs of letting up. Full Story: Nation’s Restaurant News
Top 10 trusted mobile app development companies in UK 2022
To make it simpler for you we have listed the Top 10 app developers in UK 2022 over here based on their app development expertise and experience. Full Story: Hindustan Times
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital menu boards on the rise at QSRs
Digital menu boards at quick service restaurants has become an ideal way to enhance customer experience, streamline ordering and make food delivery faster and more efficient. Full Story: Digital Signage Today
6 Considerations for Optimizing Your In-Store Digital Experience
Deployers spend considerable time and effort ensuring their digital signage investments take off. Full Story: Digital Signage Today
EMAIL MARKETING
2022 Email Marketing Trends: What Retailers Need to Know
Consumers no longer want a traditional brand experience; they need data-infused, highly personalized experiences. Full Story: Total Retail
Need a little convincing about the importance of email marketing. Full Story: Small Business Trends
E-COMMERCE
My Product Today Leverages Facebook Algorithm
As one of the fastest growing eCommerce consumer brand companies in the US, My Product Today is primed for record growth in 2022. Full Story: MarTech Series
The e-commerce landscape in the years ahead
The COVID-19 crisis has accelerated the e-expansion of commerce to new firms, customers, and product types. Full Story: PCQuest
PUBLIC RELATIONS
Why Entrepreneurs Should Not Be Their Own PR
Startups should definitely do PR, but doing it themselves may be a bad idea. Full Story: Entrepreneur
The Evolution Of PR As We Know It
Public relations has always been an elusive industry that many people don’t know how to categorize, and the evolution of the social media landscape only blurs the lines even more. Full Story: Forbes
MARKET RESEARCH
What is Market Research Definition Explain?
The process begins with the conduct of direct customer research in order to determine the profitability of a new product or service proposition before moving further. Full Story: World Wide Magazine
WEB DEVELOPMENT
Five steps to turning your website into a lead-generating machine
Where previously companies relied on one-to-one, personalised consultations with sales agents to deliver sales. Full Story: Media Update
How to Build a Great Hotel Website and Improve Conversions
Your hotel website is the first interaction potential customers will have with your brand. Full Story: Hospitality Net
MARKETING AUTOMATION
Companies Improve Their Supply Chains With Artificial Intelligence
Many large enterprises use one form or another of a supply chain application to help manage their supply chains. Full Story: Forbes
What does Artificial Intelligence spell for policy-makers?
Future of work, data and privacy, ethical governance, and human values co-existing with AI may be challenges. Full Story: The Hindu Business Line
ANALYTICS & BUSINESS INTELLIGENCE
9 call analytics platforms for marketing teams to consider
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Full Story: MarTech
The Business End Of Real-Time Personalization At Scale: A Telco’s Perspective
When machines are in charge of making real-time analytics-based decisions for better customer experiences. Full Story: Forbes
BRANDING AND DESIGN
How to Build a Unique & Powerful Brand Identity: An Ultimate Guide
Branding is unquestionably the most important step a business takes to create a positive perception of their brand or products in the customers’ minds. Full Story: CustomerThink
How to make staying on-brand easier than going off-brand
10,000 documents. That’s how many business documents an average employee creates every year. Full Story: The Drum
VOICE STRATEGIES
Meta’s Metaverse plan now includes new AI voice assistants that are more advanced than Google Assistant, Siri, and Alexa. Full Story: Tech Times