By Integrated Marketing Platform | February 17, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
12 Ways To Decide Whether Or Not To Jump On A Marketing Trend
From TikTok videos to hashtag contests to influencer giveaways, new marketing trends emerge every year, giving brands a wide variety of options for reaching their target audiences. Full Story: Forbes
The No-Nonsense Way To Determine Where To Spend Your Marketing Dollars
The pandemic has impacted businesses and entire industries in countless ways. Full Story: Forbes
How to Create a Marketing Strategy Using Key Differentiators
A game plan that can be key to your company’s future success. Full Story: Entrepreneur
B2B Marketing Through LinkedIn: Strategies To Succeed
In today’s scenario, digital marketing is a prerequisite for the success and online visibility of a business. Full Story: ReadWrite
How to Ensure Accountability as Influencer Marketing Matures
More than two-thirds of marketing professionals were concerned about influencer fraud in 2021, highlighting the need for robust verification standards. Full Story: Talking Influence
Three Ways To Strengthen Company Culture Through Your Marketing Department
There are so many nuances and factions that influence and build company culture, so when you set out to start growing that culture on a wide scale, it can be difficult to figure out where to start. Full Story: Forbes
The power of humour in marketing
Humour is a powerful marketing tool that’s being wielded more cautiously nowadays to avoid giving offence. Full Story: BusinessLIVE
What’s Missing From B2B Marketing Data
The ability to reach sales and marketing objectives is largely contingent on data. Full Story: MarketingProfs
SOCIAL MEDIA
10 Ways to Build Your Business and Brand Using Social Media
Social media has been one of the key ways I’ve built my brand and business over the years. Full Story: JD Supra
Discovery+ on ‘radical’ shift to social media marketing
Discovery is “radically changing the way it advertises” by shifting to social media marketing to grow Discovery+ subscribers, according to UK and Nordics… Full Story: The Drum
What Does a Celebrity Social-Media Manager Actually Do?
All your favorite bands, brands, and beef jerkies have one now: a social-media manager. Full Story: Vulture
How Social Media Shopping and Digital Commerce Has Retailers Moving Away from Email
Digital revolutions and changes in consumer trends rarely affect any facet of business more than customer engagement. Full Story: UC Today
SEARCH ENGINE
How Does Voice Search Technology Dominate SEO in 2022?
Speaking into a device instead of typing has dominated the search landscape since 2011, when Google introduced it. Full Story: Startup Info
6 Common Robots.txt Issues & And How To Fix Them
Discover the most common robots.txt issues, the impact they can have on your website and your search presence, and how to fix them. Full Story: Search Engine Journal
The Significance of Entity Search for SEO Success
Remember that every piece of content does has to meet the standards set by the search engine algorithms if it has to rise up the ladder of search engine. Full Story: News Anyway
Google Web Stories – The New AMP?
Comparisons are being drawn between Google Web Stories and AMP, but there’s a distinct difference between the two formats. Full Story: Search Engine Journal
MOBILE MARKETING
Google Plans to Curtail Cross-App Tracking on Android Phones
Alphabet unit to continue support of existing approach for at least two years as it follows Apple in challenging Facebook. Full Story: Wall Street Journal
How to format your text on Discord using the desktop app or mobile app
Discord lets you format your text in a variety of ways, including making it bolded, italicized, and “spoilered.” Full Story: Business Insider
How app marketers can adapt their strategies in 2022
Today, there are more discussions around value exchanges when requesting user data and how ad tech organizations can address consumer concerns about the storage and usage of personal information. Full Story: Mobile Marketing Magazine
14 Expert Tips For Developing An Effective, User-Friendly Mobile Presence
As the number of mobile device users continues to rise globally, it’s no surprise that mobile e-commerce has also skyrocketed in popularity. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Future-proofing DOOH with streaming content
The spectacular rise of Digital Out Of Home (DOOH) media as one of the most attractive advertising destinations for top brands across global markets is significantly powered by the application of cutting-edge Internet and Internet of Things (IoT) technologies. Full Story: EIN News
Google’s Chrome OS Flex Can Be Used For Digital Signage, Kiosks
Google says Chrome OS Flex can be used to deploy a cloud-first OS on purpose-built hardware for kiosks or digital signage. Full Story: Commercial Integrator
EMAIL MARKETING
64% of Marketers Believe Apple Will Forever Change Email Marketing
Businesses must innovate email marketing strategies as Apple’s privacy changes challenge open-rate accuracy, a primary metric used by 2 in 3 marketers. Full Story: MarTech Cube
If you’re looking to succeed online you’ll need a big market. Here’s some suggestions on how to build an email list, plus some email management strategies that work. Full Story: Small Business Trends
E-COMMERCE
How to choose an ecommerce website builder
Although it feels somewhat strange to share a success story during a pandemic, we can’t ignore the ecommerce business boom that happened with it and because of it. Full Story: TechRadar
5 Trends in e-commerce and retail to watch out for in 2022
“There are decades when nothing happens. Full Story: Dataquest
PUBLIC RELATIONS
The ROI Of PR: How To Build A Strategic Brand Awareness Campaign To Target All Stakeholders
I’ve been in consumer marketing for nearly 30 years, and no tactic gets a worse rap than public relations. Full Story: Forbes
The Role of Public Relations in Lead Generation for B2B Firms
Every business wants to have a grip on the right leads today. Full Story: Business Matters
MARKET RESEARCH
Market research, data strategy, remote working: 5 interesting stats to start your week
UK marketing budgets enjoyed their third successive quarter of expansion at the end of last year, but economic pressures have slowed their rate of growth. Full Story: Marketing Week
WEB DEVELOPMENT
Prioritizing Cybersecurity Throughout All Web Development Sprints
No one doubts the importance of cybersecurity in web development — and yet, often in the development cycle, we neglect to prioritize it across each sprint and into the final product. Full Story: Tripwire
Why Node with React is a Smart Choice for Full-Stack Web App Development?
In this competitive and technology-friendly world, you will see new things coming daily. Because of this, businesses always have to keep one step ahead to sustain themselves in this environment. Full Story: Programming Insider
MARKETING AUTOMATION
Why Customer Relationship Management Systems Will Become Obsolete Within 10 Years
In the future, event-driven systems will be the key to maximizing the value of customer data. Full Story: Inc. Magazine
Stop Admiring Your Data And Use It
One way this retraining happens is through marketing automation and machine learning tools that “expose the data science” behind the insights they surface. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Competitive Intelligence and B2B Marketing
Every business has competitors who deliver the same or similar services and products. Full Story: MarTech Series
What Is Market Intelligence And Why Do CMOs Need It?
Knowledge is power in any business environment. The more you know about your industry, your competitors and your target audience, the better positioned you’ll be to earn conversions and drive growth. Full Story: Startup Info
BRANDING AND DESIGN
Brands v branding: brand design needs to get with the times
Hence, branding as we know it today was born. First, as a practice to identify products; next as a device connecting them to specific lifestyles; then values; and, finally, worldviews, consumer stances and postures. Full Story: The Drum
The Expert Executive: Four Ways To Elevate Your Personal Brand As A Subject Matter Expert
As a CEO, you likely wear many hats: visionary, structure builder and strategy maker to name a few. Full Story: Forbes
VOICE STRATEGIES
Alexa, Open Mary’s Domain”: Sharples’ Menus on an Alexa or Google Assistant Device Near You
A general view of an Amazon Echo smart speaker alongside an ear thermometer and some pills. Amazon’s Alexa is set to answer people’s health queries by searching the official NHS website. Full Story: Swarthmore – Phoenix
Top 8 Alexa Compatible Devices
This list is about the Top 8 Alexa Compatible Devices. We will try our best so that you understand this list Top 8 Alexa Compatible Devices. Full Story: Bollyinside