By Integrated Marketing Platform | January 07, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five Problems An Affiliate Marketing Program Can Help Solve
Partnerships, or affiliate marketing, platforms can help brands reach more customers and drive bigger results for business across all verticals, including travel, retail, e-commerce and others. Full Story: Forbes
Has Your Marketing Org Started Its AI Journey Yet?
AI can enable brands to personalize experience and offers in unprecedented ways, but most marketers are sticking to the same playbook they’ve been using for decades. Full Story: Forbes
The Marketing Metrics That Matter in 2022
Doubts over the reliability of advertising data from platforms — combined with the dubious nature of so-called vanity metrics — are forcing marketers to think smarter about how they measure success moving forward. Full Story: The Business of Fashion
3 Tips for Marketing Big-Ticket Products
You can generate more sales for big-ticket products and services by using the right approach. Full Story: Inc. Magazine
This Is How AI Content Marketing Will Shake Up 2022
There is always a salient role for an effective content writer, but AI tools can make the copy generation process significantly easier, particularly for small businesses. Full Story: Entrepreneur
What to consider when hopping on marketing trends
Marketing is an integral part of running a successful business, but often the question remains as to how brands should go about it. Full Story: About Manchester
9 tools for a more productive digital marketing strategy in 2022 and beyond
Digital marketing is quite overwhelming: Full Story: MintTwist
Trends that will define marketing in 2022
Marketers are increasingly inclining toward automation and AI-based solutions to address challenges. Full Story: Exchange4media
SOCIAL MEDIA
5 Social Media Trends That CMOs Must Know in 2022
In 2022, social media will continue to play a crucial role in driving customers. Full Story: Social Media Today
Mistakes You’re Making in Social Media Marketing
The world is filled with billions of users on social media across the globe, and that number is growing each day; and we can watch as the issues to increase. Full Story: ReadWrite
Pushing Social Media Platforms to Self-Regulate
Social media companies may increase content oversight if motivated by federal incentives and liabilities. Full Story: The Regulatory Review
How to Give Your Instagram the Best First Impression
Looking to get more out of your Instagram presence in 2022? Full Story: Social Media Today
SEARCH ENGINE
6 Expert Tips For Small Business SEO Strategy In 2022
We asked our network of marketing experts to share their best SEO tips for small businesses in 2022, and here’s what they had to say. Full Story: Search Engine Journal
Every good marketer out there should always have their finger on the pulse for SEO. Full Story: Inter Press Service
5 On-Page SEO Factors To Check In Underperforming Content
Why is on-page SEO so important, and which areas should you focus on and optimize to improve search rankings in underperforming content? Full Story: Search Engine Journal
Why You Need SEO And PPC At The Same Time
But this is no easy task and eCommerce managers are often faced with the same age-old question when looking to improve their search engine traffic, should we be doing search engine optimization (SEO) or pay per click (PPC)? Full Story: Minutehack
MOBILE MARKETING
How to Design Logo For Mobile App
Mobile application icons or logos are small images that represent an application on mobile platforms. Full Story: Bollyinside
7 technologies shaping mcommerce in 2022
From no-code mobile app platforms and live video commerce to augmented reality and chatbots — these cutting-edge technologies are pushing the boundaries in mcommerce. Full Story: YourStory
Mobile Marketing and Mobile Checkout Experiences: What Do Marketers Need to Keep In Mind?
Your mobile marketing strategy is created to define how you reach out to and interact with prospective consumers when they’re on the go. Full Story: MarTech Series
10 Advantages Businesses Can Leverage from Mobile App Development
Customized mobile apps are fast gaining traction. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
Businesses should embrace digital platforms for success in 2022
Street shared his 2022 predictions on how small business will utilize digital marketing in an email interview with Digital Signage Today. Full Story: Digital Signage Today
Digital out-of-home advertisers seek hyper-local, contextual targeting
Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences. Full Story: MarTech
EMAIL MARKETING
The best marketing email examples for small businesses
Email marketing is a powerful way for you to communicate with potential customers, and persuade them to buy from your small business. Full Story: TechRadar
9 Benefits of Email Marketing: How It Can Help You Grow Your Business
When it comes to marketing your business, it’s good to get creative. Full Story: Business 2 Community
E-COMMERCE
The 4 Biggest Misconceptions About Selling On Amazon
Like it or not, it’s the king of ecommerce. Here’s how to win selling on Amazon. Full Story: Entrepreneur
How Ecommerce Brands and Subscriptions Can Navigate the Post-Pixel World
Here are three things successful subscription and ecommerce companies are doing to come out on top in a post-pixel world. Full Story: Entrepreneur
PUBLIC RELATIONS
The Role Of Public Relations In 2022
The role of public relations in 2022 is to foster the authenticity that so many crave in an economy that appears to operate at surface level. Full Story: Forbes
The five biggest US PR blunders of 2021
It’s been a year of big challenges for many companies, with an ongoing pandemic, labor shortages, supply-chain bottlenecks and record inflation. Full Story: BusinessWorld Online
MARKET RESEARCH
Get Ahead of the Competition with These 4 Target Market Research Tools
Today I have some target market research resources to help you learn from the competition in your niche. Full Story: Business 2 Community
WEB DEVELOPMENT
Tips that will help you to rocket your e-commerce website
If you feel as if your site is not everything that it could be then you are not alone. Full Story: Retail Technology Innovation Hub
6 Methods To Make Money Online Without A Website
Making money online can be a great way to top up or replace your regular salary. While earning money with a website is still bearing fruit, we are seeing that social media and other platforms are opening up new revenue streams. Full Story: iTech Post
MARKETING AUTOMATION
How Far AI Has Come; What The Future Looks Like
There has been a lot of talk about Artificial intelligence recently. Understandable considering the grandiose scope its applications can reach! Full Story: BW Businessworld
How to Make Enterprise Comfortable With Artificial Intelligence
Entrepreneurs and experts at the front lines of the AI revolution recognize there are issues like a company’s culture or lack of trust from a customer base, which cannot be solved by technology alone. Full Story: EnterpriseTalk
ANALYTICS & BUSINESS INTELLIGENCE
What Analytics Trends Should Marketers Expect in 2022?
In 2022, marketers may well feel like short-order cooks slammed with customer orders. Full Story: CMSWire
7 Ways Business Intelligence Can Improve Your Business
Business intelligence combines business analytics, data visualization, data mining, infrastructure and data tools, and best practices to help companies make more informed decisions. Full Story: Analytics Insight
BRANDING AND DESIGN
Brand Development: Branding Tips that Can Help a Business
Thinking about brand development in the new year? Discover simple visual branding tips that can help your business stand out… Full Story: We Heart
Why Branding Brings So Much Value To Early Stage Tech
Great brands are not an accident — they’re built early and by design. Yet, storytelling and branding are two often misunderstood elements of building a great company. Full Story: Forbes
VOICE STRATEGIES
Sonos beat Google on patents: How Nest speakers will suffer
Google and audio company Sonos have been in a long-standing legal battle over patent infringement. Full Story: SlashGear
There’s A Harry Potter Spell Hidden In The iPhone, And Siri Activates It
Using the iPhone’s voice assistant Siri, Apple iPhone users can cast magical Harry Potter spells like Lumos and Nox and feel like a wizard. Full Story: Screen Rant