By Integrated Marketing Platform | November 23, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What To Do When You Need Fresh Eyes On Your Product: The Basics Of 360 Marketing
Marketing your business across multiple channels can be exhausting if you’re just one person. Full Story: Forbes
Solve These Marketing Challenges To Prepare For 2022 And Beyond
Knowing the biggest marketing challenges will help you prepare for a successful future. Full Story: Forbes
The key to successful customer engagement? Tried-and-true marketing methods
A marketer’s job is challenging. They are tasked with engaging customers across digital and offline channels and multiple interactions throughout the buyer’s journey in a personalized and compelling way. Full Story: Diginomica
How To Get The Most Out Of Your Content Marketing Budget
But whether your content marketing budget goes up or stays the same, you need a way to maximize it. Full Story: Forbes
3 Digital Marketing Ideas Every Startup, No Matter the Budget, Can Implement Now
The main challenges with Bai were identifying a target audience, generating awareness for their new brand, and measuring engagement over time. Full Story: TechFunnel
How Reducing Conversion Friction Can Prevent Wasted Marketing Efforts
Marketing often gets thrust into the spotlight when business conversions slide. Full Story: Forbes
Content marketing: What are the top misconceptions?
So, content marketing, huh? A quick Google of the term will net you a whopping 10.4 billion hits in just a few seconds showing us – if any proof were needed – that this is still the go-to strategy for marketers. Full Story: The Drum
Peloton Rides And Lego Outfits: The Importance Of 21st-Century Content Marketing
I recently returned from the largest content marketing conference in the world — fittingly named Content Marketing World — and it got me thinking: Full Story: Forbes
SOCIAL MEDIA
Optimize Your Social Media Growth For Any Kind Of Business
Every social media platform has a unique algorithm that supports and incentivizes growth, and it pays to know how exactly each of them works. Full Story: Forbes
Top 7 Social Media Strategies CMOs Must Adopt in 2022
According to a recent CMO Survey, social media became even more critical to marketers during the pandemic, with those that were able to get their social media efforts right seeing major return on their social media investments. Full Story: Social Media Today
These Will Be the Great Social Media Trends in 2022
The pandemic has marked a before and after in social networks. Full Story: The Costa Rica News
WHICH CHAINS SPEND THE MOST ON SOCIAL MEDIA ADS?
A well-known coffee brand has dominated people’s feeds recently, according to new research from BrandTotal. Full Story: Restaurant Business Magazine
SEARCH ENGINE
Is It Possible To Build Links For SEO Without Content?
Backlink building is, without question, the most controversial and hotly debated issue in search engine optimization (SEO). Full Story: Forbes
What Is The Best Title Tag Length For SEO?
Google’s John Mueller answered a question in a recent Google SEO Office-hours hangout about what the ideal length for a title tag is for SEO and ranking purposes. Full Story: Search Engine Journal
How To Build An SEO-Friendly Website For Your Business
You could invest weeks, months, or even years into building a website to no avail. Full Story: EconoTimes
Is Guest Blogging Still Relevant?
Most businesses agree that a strong social media presence and a digital advertising strategy are must-haves in their marketing plan, but what about blogs? Full Story: Forbes
MOBILE MARKETING
Supercharge Your SMS Marketing With This Simple Service
If you plan on running a small business, you’ll be looking at a wide variety of responsibilities. Full Story: Entrepreneur
How to Make Your Mobile App Stand Out in the Crowd
The growing popularity of online ordering platforms is shifting competition outward from the convenience store industry, to include companies like DoorDash and Amazon. Full Story: Convenience Store News
Apple, Google Mobile App Privacy Requirements: What MSSPs Need to Know
Apple and Google in 2022 will impose new privacy requirements on mobile apps available for download in the Apple App Store and Google Play Store, respectively. Full Story: MSSP Alert
How to check if that mobile app is spying on you
Stalkerware apps have been on the prowl since the covid-19 pandemic struck. How can users stay safe from this malware? Full Story: Mint Lounge
DIGITAL SIGNAGE/ SCREEN MEDIA
Can social media be the game changer for OOH?
In an increasingly tech driven eco-system, can OOH and social media converge to offer greater value to brands? Full Story: Media4growth
Is Healthcare the Next Growth Area for Digital Signage?
Intel unite solution offers multiple deployment methods to provide healthcare with a flexible display. Full Story: UC Today
EMAIL MARKETING
6 Best Email Personalization Techniques – Get Your Emails Opened
Email marketing is an essential part of every business. Full Story: Technotification
How to improve email marketing effectiveness in 3 simple tips
Know what customers really hate? Email spam. Full Story: CBT News
E-COMMERCE
The Startup That’s Helping E-Commerce Unlock Growth Through Text Marketing
While the pandemic accelerated online shopping, the platforms people use to make purchases is also changing. Full Story: Forbes
Look to China for speeding up your 2022 ecommerce strategy
It’s no secret that UK consumers are buying more goods online than ever; by the end of this year, online sales will make up almost a third (30.2%) of overall retail spending. Full Story: Mediatel
PUBLIC RELATIONS
Ethics As The Voice Of PR: Championing Truth And Transparency Over Embellishments
There is an old dictum most professionals in the service industry live by: “The client is always right.” Full Story: Forbes
What is in store for the PR industry in 2022
Most brands are now aware of the vital role of a PR professional; but it has also become necessary for public relations professionals to show companies… Full Story: Media Update
MARKET RESEARCH
Not Having Representation In Your Market Research Process Can Skew Results By 60%
Customer intimacy is an essential component of your ability to build an inclusive brand. Full Story: Forbes
WEB DEVELOPMENT
50+ Web Tools and Services That Will Rule 2022
2021 is almost gone and we all prepare ourselves for 2022. Full Story: Tech Times
Top 10 Programming Languages for Gaming Projects in 2021
In this technology-driven world, the gaming industry is one of the fastest-growing industries across the globe. Full Story: Analytics Insight
MARKETING AUTOMATION
HubSpot : 16 Content Marketing Analytics Tools That Finally Do What You Need
To have winning marketing campaigns and content, you need to understand the analytics behind your strategies. Full Story: MarketScreener
Market Intelligence: Definition, Methods, Types and Examples
Looking for an easier way out to understand customers and better understand the market to make informed marketing decisions? Full Story: TechFunnel
ANALYTICS & BUSINESS INTELLIGENCE
10 Business Intelligence Terms that are Used Widely
Different businesses have different data silos with different departments like sales, finance, marketing etc in the same organization. Full Story: Analytics Insight
Why Business Intelligence Matters in Organization?
Business Intelligence (BI) solutions are becoming an essential part of every company’s operations. Full Story: Appinventiv
BRANDING AND DESIGN
The importance of graphic design for attracting consumer attention
Graphic design plays a vital role in both traditional and digital marketing. Full Story: Cyprus Mail
Branding lessons from superheroes
The atmosphere was as celebratory as in a sporting stadium, when one’s favorite team was playing. Comic books had always been around, but it was movie… Full Story: Brand Equity
VOICE STRATEGIES
Explosive Reports Claim Your Amazon Account Is A Privacy Nightmare
As per a couple of investigations, employees abused their data access privilege to snoop on acquaintances and even celebrities like Kanye West. Full Story: Screen Rant