By Integrated Marketing Platform | November 15, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
10 Entrepreneurs Share The Digital Marketing Trend They’re Most Excited About
The digital marketing industry has seen an influx of growth over the past few years. Full Story: Forbes
How to successfully manage multiple marketing channels
From video marketing to in-person events, marketing channels have changed to a great extent. Full Story: MintTwist
14 Emerging B2B Marketing Trends That Will Stand The Test Of Time
Trends in B2B marketing have always evolved and changed to better reflect the market’s behavior. Full Story: Forbes
5 Sales and Marketing SaaS Solutions That Will Empower Franchise Owners
Despite the global pandemic, franchise revenue and growth projections remain strong. Full Story: Entrepreneur
How to Develop a Marketing Plan for Success in 2022
Sales forecasting, market growth, and identifying key strategies for the success of your contracting business – all part of your marketing plan for the year ahead. Full Story: Contracting Business
Account-Based Marketing is the Magic Wand of B2B Marketing
Identifying business needs and crafting communication that focuses on just that — that is the power of account-based marketing (ABM). Full Story: Entrepreneur
B2B Marketing’s New World: Leaning Into the Lessons Learned From COVID
There’s never been a better time to be a B2B marketer — that seems to be the prevailing sentiment these days. Full Story: CMSWire
Why Attribution Is All That Should Matter in Digital Marketing
Companies are making it more important than ever for them to prioritize attribution. Full Story: Entrepreneur
SOCIAL MEDIA
How To Convert Conversations Into Leads On Social Media
Social media has never been a hotter avenue for marketers to venture down than it is today. Full Story: Forbes
TikTok is helping small businesses boom with social media marketing
Social media is a powerful marketing tool, especially for small businesses. Full Story: Calgary Sun
Blog: Can social media become less powerful?
Almost everyone with internet access knows and uses social media. While not liked by everybody, in the digital prism of our world, it seems it’s not about taste anymore, but a need to connect, to share, to find information. Full Story: Mobile World Live
Staff Up On Social Media: Recruiting Strategies For A Socially Distanced Age
Here’s a tough situation for you: Top talent is necessary to scale your company. Full Story: Forbes
SEARCH ENGINE
Google: Bolded Text Can Help Your SEO
Bolding important pieces of text in a paragraph can improve a webpage’s SEO and make the content easier for Google to understand. Full Story: Search Engine Journal
Does The New ‘You’ Search Engine Stand A Chance Against Google?
The new search engine You.com has set out to end the days of Google domination with enhanced privacy, no ads, and an innovative new design and layout. Full Story: Screen Rant
Keyword Stuffing Can Kill Your SEO: Here’s How to Avoid it
Your website depends on SEO, especially when trying to have your website rank for specific keywords. Full Story: London Post
Fresh Content As A Google Ranking Factor: What You Need to Know
Does Google consider content freshness as a ranking factor as it compares your content against others to find the best answer for searchers? Full Story: Search Engine Journal
MOBILE MARKETING
6 important tips for holiday season mobile marketing
The holiday season presents an abundance of opportunity for mobile marketers. And that’s truer now than ever. Full Story: The Drum
3 things consumers want from retailers
Consumers want more than general loyalty programs, enjoy shopping at one-stop destinations and love brands that offer an easy return process. Full Story: Retail Customer Experience
16 Essential Considerations For An Effective Business Mobile App
The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: the ability to be ever-present and ready to serve customers through a custom mobile app. Full Story: Forbes
How to grow your small business with a mobile app
If you’re a business owner, a mobile app has probably crossed your mind at some point. Full Story: The Salt Lake Tribune
DIGITAL SIGNAGE/ SCREEN MEDIA
5 Different Types of Digital Signage
Five types of digital signage and how they can be used. Learn how businesses are using digital signage to attract customers and increase sales. Full Story: Onrec
5 reasons why your business needs digital signage
Nobody can deny the impact technology has had on business operations across the globe. Full Story: Augusta Free Press
EMAIL MARKETING
3 Cold-Email-Marketing Tips to Get More Clients Fast
You can’t just send emails and hope for a response. Full Story: Entrepreneur
Top 7 Tools You Should Invest In 2021
Whether you are a startup or an enterprise, investing in a proper stack of digital tools just makes good business sense. Full Story: Analytics Insight
E-COMMERCE
9 Essential Ecommerce Site Optimizations to Boost Holiday Sales
Check out these proven tips for driving higher average order value and conversions to sale on your ecommerce site this holiday season. Full Story: Search Engine Journal
Structuring Google Ads Campaigns for Success
Google Ads has implemented many changes this year. Most involve more automation. Google has streamlined the setup for how keyword match types trigger ads. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Can PR Drive Lead Gen for Tech Startups?
With changes to Google advertising policy and Facebook and Instagram shifts, public relations, or PR, could be the new key to lead generation. Full Story: Business 2 Community
How To Get It Right With Complex Public Relations Clients
As a general assignment reporter, it is routine to take a subject you had zero knowledge about at 9 a.m. that day and become an expert on it by 4 p.m. that same day. Full Story: Forbes
MARKET RESEARCH
Market Research Results: What Dietary Expectations Do Millennial Travelers Have?
Food trends change every few years. The 2010s brought us quinoa, the Millennial-staple avocado toast, imitation meat products, and keto became a lifestyle for some people. Full Story: Hospitality Net
WEB DEVELOPMENT
WordPress Template Plugin Vulnerability Hits +1 Million Sites
WordPress plugin by the makers of Astra Theme patched an XSS vulnerability that can lead to total site takeover and attacks on site visitors. Full Story: Search Engine Journal
AI Tools That Are Changing The Game for Small Business Owners
Small business owners regularly make the following mistake. Full Story: Business-Review.eu
MARKETING AUTOMATION
AI is revolutionising this industry. Right investments could lead to big profits
Several AI applications are gaining traction in how businesses are pushing innovation and developing business strategies. Full Story: Mint
How Happiness Technology Is Affecting Our Everyday Lives
When the topic of artificial intelligence (AI) comes up, it often elicits varied responses. Full Story: Entrepreneur
ANALYTICS & BUSINESS INTELLIGENCE
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes
Elevate Your App Campaign Game with Marketing Analytics
Mobile marketing goes hand in hand with data analysis. Full Story: Analytics Insight
BRANDING AND DESIGN
15 Effective Examples Of Emotional Marketing Brands Can Learn From
Effective marketing today relies on building emotional connections with audiences. Full Story: Forbes
Are all brands entertainment brands now or do they still have something to learn?
When you picture a modern entertainment brand, what comes to mind? Full Story: Transform magazine
VOICE STRATEGIES
Google Tests Voice Assistant for People With Speech Impairments
Google has begun beta testing an app designed to help those with speech impairments use Google Assistant. Full Story: Voicebot.ai
Google Maps vs Apple Maps: A Detailed Comparison
Voice Assistant support: Google Assistant (widely considered to be the smartest personal assistant) is deeply integrated with Google Maps. Full Story: Beebom