By Integrated Marketing Platform | August 31, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
A guide on changing Face of Digital Marketing
AI solutions are aiding customers to navigate easily in the digital world. Analytics is the best way to know about the changing needs of the customers. Full Story: Santa Clarita Valley Signal
10 tips to know when marketing your startup
The idea of explaining what your startup does to prospects should seem pretty straightforward, but many founders are still falling over their own feet, overcomplicating marketing or underinvesting in it altogether. Full Story: Marketing Mag
Aligning Your Sales And Marketing Teams
One of the biggest problems facing companies right now is the misalignment of their sales and marketing teams. Full Story: Forbes
Tech-Savvy Marketing: How To Stay Ahead Of The Curve
Many companies spend millions, if not billions, of dollars on research and development, attempting to create the most sophisticated, best version of their products. Full Story: Forbes
How Can Paid Media Boost Your Inbound Marketing Efforts?
There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Full Story: Business 2 Community
What The Decline Of Brick-And-Mortar Sales Means For Retail Marketing
When you look at the retail industry and see e-commerce booming as brick-and-mortar sales continue to decline, it’s easy to speculate that traditional retail is dying. Full Story: Forbes
How to Use Reciprocity Marketing to Boost Customer Engagement And Sales
You reap what you sow. You get what you give. Do good things, and good things will happen to you. Full Story: CustomerThink
Ready to reinvigorate your marketing? First, you need a plan. In this article, I’ll outline how to create a marketing plan for your business. Full Story: Forbes
SOCIAL MEDIA
Social media trends businesses should not ignore
Social media trends often don’t last long, but while the trend is still buzzing on the internet, businesses should try to make the most of it to boost up their engagement and sales. Full Story: Augusta Free Press
Increasing Usage of Short Videos in Social Media Stories
Ever since its evolution in 2004, social media has seen an exponential rise in popularity. Full Story: Telemedia Online
Why Does Social Media Cling To The Same Memes And Where Did They Come From?
Hardly a day goes by on social media when GIFs featuring a smiling Denzel Washington or a baby’s passion isn’t put on full display. Full Story: Forbes
Why Your Business Needs A Multilingual Social Media Presence
Social media is a significant aspect of everyday life for people all over the world. Full Story: Forbes
SEARCH ENGINE
If your brand is to grow in the year 2021, you have to embrace SEO. This is after social media’s importance in driving traffic reduced from 2017. Full Story: AZ Big Media
Do you own a business and know what you are doing when it comes to SEO? Full Story: TechBullion
Maximize Your Keyword Strategy Impact: Avoid These 5 Common Pitfalls
As an SEO agency, you already know how important keyword research is. Full Story: Search Engine Journal
10 Of The Most Common SEO Errors (And How To Rectify Them)
New automated tools are making the optimization of websites for search engines easier than ever. Full Story: Forbes
MOBILE MARKETING
The truth about alternative app stores and monetization for mobile games
When marketing your mobile app it is important to be aware of the rules, regulations and monetization methods in place for getting featured across different app stores. Full Story: Mobile Marketing Magazine
Top reasons to start Java mobile app development
When it comes to building mobile applications, the subject of which programming language to use comes up. Full Story: Texas News Today
Five email and mobile marketing insights from 2021 (Q1 to Q2)
Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. Full Story: ClickZ
From restoring train service on certain lines to offering additional rewards through its mobile app, to new ticket vending machines, NJ TRANSIT is welcoming … Full Story: Patch
DIGITAL SIGNAGE/ SCREEN MEDIA
Don’t look now, but here comes the future of digital signage
The industry around digital signs has definite momentum – and in the age of AI and data insights the prospect of an increasingly smarter, “predictive” digital … Full Story: IT World Canada
Bringing Diners Back into Restaurants with Digital Out-of-Home Advertising
Car and foot traffic have surged since states began reopening, creating a strong opportunity. Full Story: QSR magazine
EMAIL MARKETING
5 Ways Apple’s Email Privacy Impacts Marketing
Since then, email experts have sought to understand how this change will impact marketing, given that Apple’s email applications combined had about 48% of the total global email client market as of July 2021, according to Litmus. Full Story: Practical Ecommerce
AI analysis unveils the most effective email subject lines for the holidays
Retailers are already preparing for a 2021 holiday ecommerce season that mirrors last year. Full Story: VentureBeat
E-COMMERCE
What Does eCommerce Website Traffic Look Like This Year?
So, how will this affect your website traffic, and ultimately online conversion and eCommerce? Full Story: Business 2 Community
Double Your Conversion Rate With These 4 Effective Ecommerce Marketing Tactics
Behind every small business’ success is a carefully thought-of e-commerce marketing plan. Full Story: CoFounder Magazine
PUBLIC RELATIONS
Behave. Think. Engage — a motto for PR pros
Public relations professionals need to engage audiences and think creatively — among many other things. Full Story: Media Update
4 Simple Reasons Why Your Small Business Should Have a Public Relations Strategy
Most SMEs underestimate and underutilize the potential of public relations. Full Story: Entrepreneur
MARKET RESEARCH
Smartphone sales are returning to 2019 levels
Market researchers from the International Data Corporation (IDC) expect 1.37 billion smartphones to have found their way over the counter this year. Full Story: Market Research Telecast
WEB DEVELOPMENT
3 Web Programming Technologies That Offer Alternatives to JavaScript
JavaScript is one of the world’s most popular programming languages. Full Story: Dice Insights
Top 7 Web Development Trends to Expect in Fall 2021
Ready to innovate with your web development project but not sure what to expect in the coming months? Full Story: I Programmer
MARKETING AUTOMATION
How Companies are Using Artificial Intelligence?
Artificial Intelligence (AI) is boosting business efficiency and productivity by automating procedures and operations that previously required human intervention. Full Story: Analytics Insight
5 Ways to Increase Customer Engagement using Artificial Intelligence (AI)
The AI market is growing at a rapid rate, with experts claiming that it will snowball to reach a market value of $190.61 billion by 2025. Full Story: CustomerThink
ANALYTICS & BUSINESS INTELLIGENCE
Seven ways how marketing analytics can add business value
Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. Full Story: Consultancy.com.au
5 Ways Brands Underutilize Data Analytics
Despite the widespread application of analytics dashboards and data-driven KPIs across the C-suite, most senior marketing teams are utilizing data primarily for backward-looking analysis to measure performance rather than building analytics dashboards that drive future initiatives and planning. Full Story: Datamation
BRANDING AND DESIGN
Why B2B Branding Is More Important Than Ever
For years, B2B brands invested more in sales and product than in brand marketing. Full Story: MarketingProfs
Social Media Branding Insights For Startups
As the owner of a startup, many things can probably seem overwhelming at times. Full Story: Business 2 Community
VOICE STRATEGIES
Voice Technology Booms Throughout Pandemic: Where Does It Go From Here?
The coronavirus pandemic has forced us to fundamentally rethink our relationship with technology. Full Story: Crunchbase News
How to use Amazon’s Alexa voice assistant on your Android smartphone
Alexa allows you to place calls, ask the time, get news, convert currencies, set timer, manage your smart home and a variety of functions. Full Story: The Indian Express