By Integrated Marketing Platform | March 02, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Adapt or Die: How to Thrive Amid Digital-Marketing Chaos
The key is proactively adapting now and forever. Full Story: Entrepreneur
3 digital marketing strategies to attract leisure business
Competition for local and regional leisure business among hotels is unusually intense for the painfully obvious reason that COVID has curbed everything else. Full Story: Hotel Management
Smart Marketing Can Give Small Businesses An Advantage In 2021
Businesses are diligently working to recoup last year’s lost earnings following the start of the pandemic. Full Story: Forbes
Why marketing can no longer ignore customer experience
Ask most marketers what they do, and they will start off by talking about content marketing, point of sale material and the leads they generate and pass to sales. Full Story: Digiday
14 Ways To Create An Engaging Automated Marketing Campaign
Automation is one of the most exciting innovations in the field of marketing and advertising. Full Story: Forbes
Tips for Measuring the ROI of Digital Marketing and Growing
In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas and deluded followers into spending thousands for coaching programs that didn’t work. Full Story: Business 2 Community
Three Steps For Using Creative Storytelling To Drive Better Marketing Results
No matter the type of business, executives and entrepreneurs are always looking for new ways to innovate and create better results from their marketing efforts and budgets. Full Story: Forbes
Seven Tips For Creating A Successful Marketing Plan
Developing a marketing plan for your company ensures you have a strategy to reach your target customers and provides a structured approach for tackling marketing implementation. Full Story: Forbes
SOCIAL MEDIA
3 Social Media Strategies That Will Backfire On Tik Tok
The strategies you use for standing out on Facebook or Instagram won’t work on TikTok, the latest social media sensation. Full Story: Forbes
Developing a Social Media Crisis Communication Plan
When it comes to social media risk, you might think about hacking and incorrect/inaccurate company page posts. Full Story: CPAPracticeAdvisor.com
How to Rethink Your Social Media Strategy
The right social media management strategy has always been something of a Holy Grail for marketers and brand strategists, but this moment in time has made designing an effective one particularly challenging. Full Story: MarTech Series
45% of retailers plan to spend more on social media advertising in 2021 vs 2020
Respondents planned to increase their social ad spend in 2021, with the lion’s share of budget going to Facebook, followed by Twitter and Instagram. Full Story: ClickZ
SEARCH ENGINE
Overhaul Your Site’s SEO and Improve Your Google Ranking with This Simplified Tool
SEONIFY gives you 70 tools to optimize your organic marketing. Full Story: Entrepreneur
Hackers exploit websites to give them excellent SEO before deploying malware
Cyberattackers have turned to search engine optimization (SEO) techniques to deploy malware payloads to as many victims as possible. Full Story: ZDNet
The Complete SEO Checklist for 2021
In this actionable SEO checklist, we’ll cover the key areas to focus on in 2021 – including BERT, EAT, voice search, Core Web Vitals, and more. Full Story: Business 2 Community
Increase Your Marketing Reach With Google SEO and SERP Doing the Heavy Lifting
There are many ways for entrepreneurs to build their brands and attract more customers. Full Story: Entrepreneur
MOBILE MARKETING
SMS marketing doesn’t have to be invasive — 3 reasons why your business should use it
SMS open rates are far higher than other types of messaging, and they reach people on a more personal level. Full Story: TNW
5 Ways to Add Engaging Design to Your App
It is impeccable how the cyber world has made it easy to turn an idea into something almost close to tangible. Full Story: Customer Think
Mobile app acceleration during the pandemic: Businesses must adapt or die
For the past year, the over-riding narrative has been to stay at home and reduce in-person contact. As a result, every aspect of our lives, from work and socializing to exercising and shopping, has shifted online. Full Story: Global Banking And Finance Review
21 reasons to try text messaging for your business in 2021
Year after year, we continue to see exponential growth in text messaging for businesses. Full Story: MobileMarketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Damn, your digital signage looks good—the design is crafted with care, the colors and images perfectly match your brand aesthetic, the copy is concise. Put it in the Louvre right next to the Mona Lisa because it’s a work of art. Full Story: Audio Visual News Network
Digital Signage in 2021: Is This the Right Time to Invest?
Before the internet and digital communication existed, the exchange of information was mainly manual and in handwritten form. Full Story: TechRound
EMAIL MARKETING
20 Email Marketing Services and Tools
For a small business, choosing the right email marketing services and tools can help you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Full Story: Small Business Trends
How to Engage Your Lead with a Strong Email Marketing Sequence
Digital marketing has exploded over the last decade, and there are now dozens of ways to reach out to customers. Full Story: Business 2 Community
E-COMMERCE
6 Ways to Automate Your eCommerce Business
eCommerce automation is the process of using technology to automate certain parts of any eCommerce business’s operations. Full Story: Business 2 Community
9 Exciting eCommerce Design Trends to Inspire Your Online Shop in 2021
Are you considering a new eCommerce website for 2021? Want to know the current trends to inspire your eCommerce design? Full Story: Social Media Today
PUBLIC RELATIONS
Proving the value of PR in 2021
By now, the 2021 planning sessions are finished, budgets have been secured and PR teams have begun the work of executing against the year’s objectives. Full Story: Marketing Interactive
Four PR Habits To Help Make You A Better Business Person
Great habits are hard to build and easy to abandon. As small-business owners, we’re often wearing multiple hats as CEO, CFO, CMO and CPO. Full Story: Forbes
MARKET RESEARCH
A startup’s answer to market research in a virtual world
Say you want to discover how customers in a store scan shelves and choose the products they buy so you can request the optimal product placement. Full Story: IT World Canada
New Market Research Shows New Players in Home Automation and Nearly 7% Growth
Expansion of the global home automation market is likely to be influenced by its energy saving features, enhanced security solutions, convenience and affordability, according to recent research by Transparency Market Research. Full Story: rAVe [PUBS]
WEB DEVELOPMENT
Your Website’s Life Span May Be Shorter Than You Think
It seems logical to assume that things that are built well will last a long time. Full Story: Forbes
Three Website Elements Businesses Should Focus On In 2021
With 2021 already showing some promising signs of optimism and normality, business owners are looking for a bit of a refresh to achieve new sales goals and find new customers. Full Story: Forbes
MARKETING AUTOMATION
The Ultimate Strategy Guide to Microsoft Dynamics and Marketing Automation
Want to make the most of your Microsoft Dynamics and marketing automation platform integration? Full Story: MSDynamicsWorld.com
Marketers: Make Artificial Intelligence Reflect Your Values — Not Undermine Them
If you’re a marketer, odds are that you’re not just trying to sell more products and services. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
The Benefits of Tightly Integrated Marketing & Business Intelligence
Combining these technologies allows CUs to make them more effective and profitable, and deliver excellent member experiences. Full Story: Credit Union Times
Empower Your Team Members To Become Skilled Data Storytellers
The basic ability to interpret and share insights from analytics and business intelligence (BI) is an essential skill for all modern professionals. Full Story: Forbes
BRANDING AND DESIGN
Instagram Tips to Boost Your Graphic Design Business in 2021 & Beyond
Instagram is not just about generating an aesthetically appealing feed. There is no place for mindless selfies anymore. Full Story: CoFounder Magazine
Five Tips For Boosting Your Brand In 2021
Between the ongoing global health crisis and the economic upheaval of 2020, consumer behavior changed significantly and continues to evolve today. Full Story: Forbes
VOICE STRATEGIES
Siri’s Original Voice Returns in Persona 5 Strikers as Virtual Assistant Emma
The popular new Persona 5 Strikers video game has a familiar voice even if you’re not much of a gamer. Full Story: Voicebot.ai
Google Prepares for Remote Work Future With Workspace Refresh
Google is updating its productivity software to better meet the needs of frontline and remote workers, in a bet that the pandemic has permanently changed how work gets done. Full Story: Bloomberg