By Integrated Marketing Platform | January 26, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Digital Marketing Strategies To Try in 2021
Digital marketing’s arsenal is loaded with weapons. Full Story: BBN Times
Partnership Marketing: Five Trends To Watch In 2021
Partnership marketing is an exciting place to be in 2021. Full Story: Forbes
Why is Digital Marketing Important for Businesses?
Digital Marketing is booming for small and large businesses as a source of online income. It has been growing massively ever since the pandemic has started globally. Full Story: Dailyuw
Are you struggling to get your creative retail marketing ideas off the ground in 2021?
Trying to come up with fun and creative marketing ideas – ideas that are bigger and better than all that has come before – is hard work! Full Story: The Drum
Driving profit with purpose: How sustainability will help enable business growth
The new year marks a time for brands to shift into a more optimistic gear. Full Story: B2B Marketing Online
Signs that it’s time to change your content marketing strategy
According to various experts, these are the best signals to determine that it is time to make changes in the content marketing strategy: Full Story: Explica
How to expand your business in 2021
It has never been easier to create a core consumer profile in the digital age, with this offering a huge advantage in terms of tailoring integrated marketing campaigns as you look to optimise conversions over time. Full Story: News from Wales
Tips for a More Effective Digital Marketing Strategy
With the emergence of the digital world, more and more people became reliant on online information sources whenever they need to acquire any product or service. Full Story: Gary Skentelbery
SOCIAL MEDIA
3 social media trends to watch in 2021
Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months. Full Story: PR Daily
How to Build an Online Brand Using Social Media
This is an investment that can pay generous dividends in the long term. Full Story: Morningstar.com
Businesses can win by easing burden of social media burnout
But as social media has grown substantially in the past decade, it’s evolved and changed from the original hopes it provided. Full Story: The Breeze
The influencer economy: Using social media to launch a one-person marketing shop
If you’re part of a tech-savvy company launching a consumer-oriented product or service, one unconventional. Full Story: Worcester Business Journal
SEARCH ENGINE
Selling Online? Here Are 4 Things You Need to Know About SEO.
SEO is the kingmaker in the age of ecommerce. But a sound SEO strategy can do more than help you own keywords. Full Story: Entrepreneur
Google: Digital Public Relations Is Not Spammy Link Building
Google’s John Mueller has said something positive about one strategy SEOs use to attract attention and thus, hopefully, natural links. Full Story: Search Engine Roundtable
Google: Sites Can Safely Display Pop-Ups On Temporary Basis
Mobile sites can display pop-ups on a temporary basis without being penalized in search results, according to Google’s John Mueller. Full Story: Search Engine Journal
How to Write a “Cool” LinkedIn Recommendation in 5 Minutes
A LinkedIn recommendation is a written testimonial, permanently displayed on your profile. Full Story: Business 2 Community
MOBILE MARKETING
Google refreshes mobile search interface
Google has announced the imminent arrival of a revamped mobile search interface. Full Story: The Star Online
Google search on mobile is getting a redesign
Google is redesigning how search results look on mobile, the company announced in a blog on Friday. Full Story: The Verge
6 investors on 2021’s mobile gaming trends and opportunities
Many VCs historically avoided placing bets on hit-driven mobile gaming content in favor of clearer platform opportunities, but as more success stories pop up, the economics overturned conventional wisdom with new business models. Full Story: TechCrunch
Google refreshes its mobile search experience
Google today announced a subtle but welcome refresh of its mobile search experience. The idea here is to provide easier to read search results and a more modern look with a simpler, edge-to-edge design. Full Story: TechCrunch
DIGITAL SIGNAGE/ SCREEN MEDIA
Primedia Outdoor welcomes 2021 with DOOH expansion in Namibia
Primedia Outdoor, the premier provider of digital out-of-home (DOOH) advertising solutions in sub-Saharan Africa and Nigeria, recently added a new roadside LED to its growing digital portfolio across Africa. Full Story: Bizcommunity.com
McDonald’s delivers AI at the drive-thru
McDonald’s is well known for its technology upgrades. From kiosks to drive-thru menus, the fast food giant has always looked for ways to boost the overall customer experience. Full Story: Digital Signage Today
EMAIL MARKETING
How Easy Is It for You to Get New Email Subscribers?
People today are pressed for time more than ever before. Full Story: Business 2 Community
How CRMs Streamline Email Marketing
Using CRM and email marketing tools together can help you create targeted, personalized campaigns. Full Story: Business News Daily
E-COMMERCE
eCommerce Replatforming: Why, When, and How
Does a new year have you thinking of a new website? Websites aren’t evergreen. Full Story: Digital Information World
Social Commerce: What Is It and Why Should It Concern You?
Let me begin this with a cliché – The future of business is on the internet. We’re all out there shopping on Amazon and eBay for almost everything, and on thousand other eCommerce sites on the internet. Full Story: Business 2 Community
PUBLIC RELATIONS
Public Relations: Understanding Its Significance And Getting Started
The key to acquiring great publicity lies in effective public relations. Full Story: Forbes
The five worst PR disasters of 2020
In a year of crises, the biggest public relations flops were self-inflicted. Full Story: Crain’s Chicago Business
MARKET RESEARCH
Three quarters of businesses plan to boost market research budgets to win new customers in 2021
The research, which was conducted by independent polling company Censuswide, surveyed 200 business decision makers in large and medium sized UK companies in the last week of December 2020. Full Story: Marketing Dive
Market research spend continues to contract
The net balance of companies that cut their market research budgets – the difference between those reporting increased and decreased available spend – was -25.0% in the last three months of the year. Full Story: Research Live
WEB DEVELOPMENT
Web development on a Chromebook is super easy and powerful with CodeSandbox
I just started my next college semester as a guest student taking Computer Science classes and like previous semesters, I’m using a Chromebook for coding. Full Story: About Chromebooks
Microsoft: Our free tool helps to improve your websites
Microsoft Clarity is a specialist tool that brings user experience analysis to the desktop with just a few clicks. Full Story: TechRepublic
MARKETING AUTOMATION
Evolving Advertising with Contextual Personalization
It’s been a banner year for digital ad spending (pardon the pun). While traditional ad spending has fallen, digital spending is up 6 percent year over year for 2020. Full Story: CMSWire
Marketo vs. HubSpot — Thoughts and Recommendations
Both HubSpot and Marketo are industry leaders that offer marketing automation. While they have similarities, including many similar features and a strong reputation, they also have some important differences you should keep in mind. Full Story: University Herald
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence: How to Use it to Improve Your Digital Marketing Efforts
You may already be running marketing campaigns with small or large budgets and generating leads and sales for your brand. Full Story: BBN Times
10 Best Instagram Analytics Tools for Marketers
Instagram analytics tools that can be tailored to your company’s needs are a must-have in order to stay competitive in today’s marketing landscape. Full Story: Observer
BRANDING AND DESIGN
The Pieces Of Your Puzzle: Valuing The Components Of A Personal Brand
We often compartmentalize our lives into sections, which makes it easier to navigate our paths and ultimately understand our choices and decisions better. Full Story: Forbes
Google’s brand new redesign is a real all-rounder
Google’s simplified Workspace logos were quite the source of contention last year, with many complaining that the new, minimal icons for Gmail, Google Photos and more were just too similar. Full Story: Creative Bloq
VOICE STRATEGIES
How Voice Is Winning Consumers By Being Everywhere They Want To Be
While historians will have no shortage of things to write about at great length when it comes to the year 2020, one of the highlights will have to be how a year spent at home completely rewrote consumer shopping habits end-to-end. Full Story: pymnts.com
Alexa can now control your smart home gadgets without voice commands
The Alexa Hunches feature can now automate smart home devices based on previous behaviour. Full Story: TechRadar